Chapter 753

The Secretary, Karen, was very hard to choose.

And the salesmen of Norton press, one by one door introduction is hard.

High end professors are qualified to evaluate unpublished books. Some people are more talkative and you can send a letter, but most people may not spend more than ten hours or even more time reading an unpublished book just because of a letter from a publishing house.

There must be acquaintances from Norton publishing to introduce genomics to them one by one.

If manager Daniel wants 20 to 30 people to evaluate Yang Rui's genomics, his secretary Karen has to select a list of 100 or 200 people, and Norton's salesmen have to try one by one.

Even so, they could hardly get the number of thirty.

Professors are very busy, even if they have spare time, they are not necessarily willing to use it for reading.

The salesmen had to come to the door many times and tried every means to make the professors willing to read it.

It's not easy, but that's what sales work is like. Generally speaking, professors who read and praise a Book tend to open their eyes to the book, even if it's weaker than competing products.

Those are not the best textbooks, which are often sold in this way.

Even some textbooks are sold to one school a year.

In the United States, textbooks with very high prices can make money as long as someone wants them. Textbooks with a price of $20 or $30 are the basic price in the United States, and textbooks with a price of $150 or even $200 are also common. Of course, this is not only because textbooks in the United States are exquisitely printed, or because of the consumption level in the United States, In American universities, which usually have two or three textbooks for a course, the average American student can't afford to spend more than $1000 a year on textbooks.

The particularity of American educational publishing makes any publishing house need some ways to survive.

Norton press's way of survival is their lifelong employment system. Just like Japanese enterprises, Norton press's employees are almost employed for life.

And his salesmen are also famous for their tenacity.

As a medium-sized publishing house, Norton's salesmen, who are conservative and against the way ordinary American companies operate, have almost asked all the genetic biology experts in the industry.

The number of scholars that any research field can accommodate is limited, and the number of scholars that can accommodate is actually determined by the popularity of the research field, rather than the importance of the field.

It's easy to understand that only hot research fields can support a large number of scholars. For example, antibiotic research in the 1950s and 1960s can be regarded as a global phenomenon. Every university in every country in the world, as long as it has medical and biological research, can study antibiotics. At that time, it was regarded as a hope to cure diseases, The ultimate solution to the problem of human birth, aging and death is to grasp 10 million practitioners, 1 million researchers and 1000 well-known professors on a global scale.

However, in the 1980s, the scale of antibiotic research was not even one tenth of that in the 1950s. After entering the 21st century, antibiotic research has long been forgotten by scholars. The reason why there are "superbacteria" is not only because of the abuse of antibiotics, but also because of the lack of human resources to study new antibiotics, with the ability of pharmaceutical enterprises in the 21st century, If the super bacteria really spread, the development of new antibiotics will take months, at most two or three years.

It was also in the 1980s that scholars who participated in the research of autoimmune diseases could count it with one hand. For example, the authoritative scholar on AIDS, Yang Rui, who met in the United States, couldn't count any more. But in the 21st century, how many researchers are playing with AIDS? Universities, research institutions, biological companies and pharmaceutical companies all over the world, 1 million people are small numbers.

Gene biology, as a major research direction, received more attention in the 1980s. Almost every school with a biology department would have someone to do relevant research, but according to the standards of China's provincial laboratories, even in the United States, many universities would have no one to do relevant research.

Of course, there are fewer of them.

After a week of asking questions, Karen had to report to Daniel, the manager: "Yang Rui's new book, genomics, I'm afraid we haven't got enough people you want."

"None of the thirty?" Daniel is a little disappointed.

Karen shook her head slightly.

"Twenty?"

Karen shook his head again.

"Ten? There must be ten

"Twelve people are easier to sell than ordinary textbooks. After all, you are more demanding." Karen has some comforting qualities.Daniel sighed and frowned. "I thought everyone wanted to see the new book of Chinese prodigy."

"You want to find famous professors from famous universities. They are probably too busy to pay attention to the child prodigy..." Secretary Karen said helplessly.

"You mean they see too many prodigies?"

"If it's a novel, we must be very concerned about the new work of the child prodigy, but the professors we're looking for may have different ideas?" Karen expressed his views tactfully.

"What about their evaluation? Finally, how many professors gave comments? "

"No one has finished reading the book, so we haven't received a review yet."

"Let them push." Daniel is also very helpless. Although he is one of Norton's many important managers, he often deals with professors. He knows that those scholars who have become lifelong professors or have established their teaching positions only regard publishing as a way to make money, but never do things according to the requirements of the publishing house. Because publishers can not guarantee that their own requirements must be in line with the market.

As for the evaluation of unpublished books, it is the publishers who ask the professors to do it, and he can't use his strength at all.

"There are twelve people who have received the books." Daniel asked for the list and looked at it one by one.

"Not bad. Stanford, Harvard, University of Pennsylvania, Columbia, um... Ivy guys like Yang Rui?" Daniel felt a little satisfied.

It is needless to say that the demonstration effect of a famous school is obvious. If a textbook is used by Harvard, it will be much easier to sell it to other schools. At least, the promoted professor will pick up the textbook he has not read and turn it over, and consider, what is the shining point of it?

If a textbook has been used by famous schools such as Harvard for a long time, what publishers will see is the rudiment of a cash cow.

"Make persistent efforts. It's better to let me see the evaluation of genomics in recent days." Daniel waved his arm as if to cheer up a salesman who couldn't see him in the sky.

"Well, I'll let them try again." Karen had to follow Daniel's request and call the salesmen all over the country.

……

"Damn it. How can we work hard? " The salesman who received the call was not happy. After the good-natured corbert hung up the phone, he also tried his best to guess the phone booth.

"What are they pressing for this time?" Colvin, cobert's partner, sat in the back of the car, holding a cigarette in his hand and letting it burn instead of smoking.

"Chinese books." Cobert angrily sat on the cement pile opposite Corwin and said, "what else can I do? I went to Lucas twice, and Jin Rui didn't want to hear from me any more. Professor Joseph was busy with his own research and didn't want to see us at all. Just like him, even if he was given books, he didn't have time to read them, did he? "

"What about the company's requirements?"

"Let's sell it again, show it to every professor, and fight for more than two reviews."

"If we let two more professors read books, can we only be the professors on the list, or are we allowed to choose by ourselves?"

"At least a tenured professor. What do you think of?" Cobert looks at his partner Colvin suspiciously.

With a smile, Colvin said, "maybe you can find Leo again. He is a tenured professor and has won several awards. He is always willing to give comments."

"The Greek? His evaluation has always been harsh. I think he did it on purpose. I still remember his venomous snake: I never thought that a book could be written like this and passed the review of the editor. It was like a piece of cold excrement sent to the publishing house. The editors of the publishing house ate it and then pulled it out and gave it to me when it was still warm, Do you want me to reheat it and give it to readers? Are you stupid? " As he studied, Colbert put out his tongue, a little disgusted.

Corwin was even more disgusted and said: "anyway, they just want people to evaluate them, but they don't want any praise, right? We'll give the company Leo's evaluation. Seeing Leo's evaluation, I don't think they will push this matter any more. "

"Send a message to the company?"

"Almost. Maybe other people will give us good comments. We can provide an evaluation of other aspects, which can make the overall evaluation true and have one more evaluation. It doesn't matter, does it? If Daniel doesn't like it, don't let it out. "

"For Leo?"

"Yes, Leo. This time, he may give a good comment. " Kelvin laughed twice and said, "from the good side, Leo's evaluation is at least fair... Well, fair is harsh. Anyway, we have fulfilled the company's requirements. If they keep urging us next time, we will find Leo again. You see, we can be as quiet as Leo.""Daniel will be mad."

"So what? He wants evaluation. He gets it. If he only wants good evaluation, write one himself."

"Well, let's go to Leo. Maybe he will write a comment Daniel wants..." corbert suddenly laughed.

Corwin laughed and slid down from the back of the car. Obviously, they thought it was a good idea. They thought it was a late Halloween gift.

……