Chapter 509

In the 1980s, Coca Cola was very difficult to run. However, as a multinational enterprise, Coca Cola was very brave and its operation ability was too strong.

After China withdrew from the Chinese mainland in 49 years, the return of Coca-Cola began in 76 years. After 3 years of preparation and negotiations, it officially entered China in 79 years.

It should be said that Coca Cola is the cover of time magazine after China's reform and opening up. The cover is a Chinese holding Coca Cola, wearing a green fur coat and a cap. The background is the great wall of China, with all the symbolic elements.

Yang Rui looks at it and smiles, but in his mind is the scene of YY's being published in time magazine.

Xiao Guo thought Yang Rui liked it and said with a smile, "we bought a lot of this issue of time magazine. When we leave for a while, we can give it to you."

All of a sudden, the cadres around Yang Rui are happy, and the relationship between the cadres and the masses is unprecedented.

Coca-Cola's internal plant is not good enough. The original production line from the United States naturally embodies the advanced nature. But in view of the visiting group's vision, the production line of which factory in China is not imported from foreign countries.

You're not here to visit Coca Cola.

Fortunately, Coca Cola also understood, casually led everyone to have a look, and then sat down in the meeting room, giving everyone a bottle of coke first.

"This is the coke produced by our factory. Please try it. In addition, although our domestic sales are also of this variety, our factory's export volume is larger, and we can earn foreign exchange for the country every year. " Manager Xiao, who is in charge of foreign affairs, said so, not without a definite aim. The argument that introducing Coca Cola is a waste of national foreign exchange has never disappeared. This time, Coca Cola invited scholars to visit it for the purpose of lobbying according to their experience in the United States.

Everyone present didn't know whether to listen or not. The meeting room was full of the banging sound of opening bottles.

Yang Rui now runs every day, and he has to push several groups from time to time. He is not sensitive to carbonated drinks and puts them down after a sip.

"Mr. Yang doesn't like it?" Xiao Guo asked with a smile.

"No, I just don't feel healthy." Yang Rui replied with a smile.

He said a word casually, but Xiao Guo's face changed greatly. The concept that carbonated drinks are unhealthy will become more common 30 years later. In the eyes of many fitness people, carbonated drinks are more terrible than drugs.

But in 1984, let alone China, there were few foreign reports on this.

Xiao Guo walked to his manager and whispered.

Manager Xiao's face was also gloomy.

"What's the matter?" A middle-aged man in the front row sipped his coke and asked curiously.

Now people's minds are converging, but on the surface they are very open-minded. It's natural to ask other people's questions at will.

Xiao manager said with a smile: "nothing, there may be some misunderstanding."

"What misunderstanding?" Middle aged people are more curious.

Xiao Jing thought for a moment and said with a smile, "Mr. Yang Rui may have some misunderstanding about carbonated drinks."

"Yang Rui?" The middle-aged man turned his head to recognize the man, recalled it, and asked suspiciously, "does he still have research on carbonated drinks?"

The meeting room is not big. Everyone has heard the conversation between them.

Yang Rui's eyebrows suddenly wrinkled.

Most of the people sitting around were scholars, who were invited by Coca Cola through universities and research institutions. Of course, some administrative officials took up the quota and came to get some presents for their children. However, no matter what kind of people are, they have a certain influence on the academic circles.

Yang Rui is in the period of reputation accumulation. He is very sensitive to words like "research". He doesn't know why manager Xiao asked this question, but he can't be regarded as a freshman who came to rub coke. So he thought about it a little bit and said in a loud voice: "research is not worthy. He has some understanding and pays more attention to it."

China's modest answer can advance or retreat, which is very useful.

Manager Xiao didn't know whether he was modest or not, but he was relieved. After all, the most difficult things are always those confident guys.

However, manager Xiao didn't speak. The middle-aged man in the front row turned around and said, "I've read your paper on cell. It's very powerful. But you also studied potassium channels in cells last year, and carbonated drinks this year? You look at food science a little too simply. Manager Xiao, you just said there was a misunderstanding. What is the specific misunderstanding? "

This is the so-called mutual contempt between literati and men. Just as Yang Rui doesn't want to be misunderstood, the one who studies food science doesn't want to be misunderstood.

He would rather offend Yang Rui than lose face in front of his colleagues.Of course, that's why Yang Rui's reputation is not enough. Even if he points to the stool and says it's dry, the food professional can also say "vacuum packaging is more fresh-keeping.".

Manager Xiao didn't want to repeat it in his heart, but for the sake of this, he had to signal to Xiao Guo.

Xiao Guo was a little nervous. He lowered his head and said, "Mr. Yang just said that... Carbonated drinks are not healthy."

There was an obvious breathing sound at the scene.

For the Chinese in 2014, coca cola may be a kind of drink. The discussion about health or unhealthy is only limited to business and health.

However, the Chinese in 1984 have to think of more things, and the most important thing is always the political factor.

As a foreign-funded benchmarking enterprise entering China, Coca Cola's disturbances in the first few years are always closely related to China's political arena.

1978 In 1979, four days after the signing of the agreement to allow Coca Cola to enter China, China and the United States officially issued the Sino US joint communique on the establishment of diplomatic relations, announcing that "China and the United States have agreed to establish master level diplomatic relations from January 1, 1979.".

1982 Coca Cola made its first sales promotion in China's modern market in Beijing's major shopping malls in, and Beijing's major newspapers had a strong pronunciation, and "internal reference" was frequently published, followed by the approval of the Communist Party of China.

1983 In the past year, Xiao Guo, manager Xiao, and many other people were upset by the "disturbance of * * * *".

Because a research institute in Northeast China fed Coca Cola to mice, the mice became excited. Some local health departments did not allow Coca Cola to be sold on the market on the ground that "Coca Cola contains * *, which does not meet the health requirements". This time, the incident was very serious, which once made Coca Cola have the impulse to fight an international lawsuit. But in the end, the multinational company solved the problem through COFCO with Chinese thinking.

In order to solve this problem, Coca Cola has integrated data from dozens of countries and provided hundreds of supporting documents, proving that the content of the tea from a cocacola plant itself is not artificially added, and other countries do not prohibit it. However, the content of the tea in China is several times more than that of Coca Cola

The whole process, For Coca Cola, it's no easier than a congressional inquiry.

Now, Yang Rui has raised the issue of health again, which makes people wonder whether it was inspired by someone? It was an accident.

……