Chapter 3747

Ren Derong is afraid that he can't afford to pay. Lin Feng's plan of exchanging the old for the new in full is indeed the biggest killer of car sales, but the money black hole it brings is also obvious. He really can't think of any way to prevent the company's funds from falling into a fund black hole five years later because of the old for new activity.

"Mr. Lin, it's feasible to replace a new car at a discount, but it's not possible to replace it at a full price. This, will make Chrysler in trouble again. Maybe the reports will look good these years, but what about five years later? " Ren Derong smiles bitterly.

Lin Feng laughs.

"Five years later? Mr. Ren Derong, what's the current auto market situation? " Asked Lin Feng.

"Well, at present, the major auto giants are Toyota group of Japan, Volkswagen Group of Germany and General Motors Group. But among them, the profitable ones are Toyota and Volkswagen. Although general motors sells far more than us, it doesn't make money." Ren Derong smiles bitterly.

The United States has long lost the glory of occupying 80% of the global market. Today's American cars have a reputation, but no market. Its sales volume is far less than that of Toyota group of Japan and Volkswagen Group of Germany, and its profit margin is also far behind. Basically, GM has been losing money in recent years. In addition to opening up, there is no American car among the top ten auto giants in the world. As for Chrysler, the second largest auto giant in the United States, it can only rank 15th in the world.

"So what do you think of Chrysler's prospects under normal development?" Asked Lin Feng.

Ren Derong thought a little.

"Mr. Lin, under normal circumstances, the current situation of Chrysler, as long as we vigorously develop the hot SUV market, but at present this market has been occupied by Toyota ahead of time, and other major automobile companies are trying to develop SUV, the market competition is quite cruel. I'm afraid it's hard for Chrysler to find a way out of this. I expect that the company will keep losing money in five years. Ten years, see if we can turn losses into profits! " Ren Derong said helplessly.

It's not that he belittles himself, it's a cruel fact.

"I don't see any improvement in five years, but I'm even less optimistic about the result ten years later. Today's car market is no longer the world of American cars. For all consumers, they either choose Japanese cars with fashionable appearance, light weight and low fuel consumption, or choose German cars with solid workmanship and high reputation. With the decline of American cars with rugged style, the hot pursuit of Korean cars, and the covetous eyes of other European auto giants, it is difficult for Chrysler to improve and recover its former glory! " Lin Feng said in a deep voice, "so we must have a breakthrough. SUV market is not our breakthrough direction, women's exclusive car is! "

Ren Derong frowned. He really doesn't like this lady's car. This woman drives a good car? For a man, to give a woman a car is to be on tenterhooks. He doesn't know what the car will look like if he goes out and comes back. This lady's exclusive car is just a gimmick, hoping to make a profit. This ideal is too beautiful.

"Mr. Lin, let's not talk about whether women's exclusive cars can become the main product of Chrysler. Let's just talk about the trade in trend five years later. Women love the new and dislike the old. Since they can get a new one at the original price, I believe many women will come to buy a new car! Especially with the 10-year interest free period, I don't think anyone will change it. Just like if other auto manufacturers announce this promotion, I'm afraid all men will come to change new cars! " Ren Derong said with a bitter smile.

"I know that you are worried that in five years' time, all the people who buy cars today will come back to replace them. Is there anything wrong with that?" Lin Feng spread out his hands, "I think it's a good thing. If they change new cars, they will only get better and better, and let us earn more and more!"

Ren Derong's face is dull. Lin Feng's logic is too divine. How can it be that the more you earn, the more you earn? That's too much. Indeed, if it is replaced once every five years, the sales volume of that company will be very high, and it will maintain a strong demand for cars. But what about the old car? What about old cars? This is the equivalent full exchange, not depreciation.

Suppose five years later, a car will sell for $30000, and the car purchased today will be depreciated by $24000. Then the owner will only need to pay $6000 more to buy the latest car. But the cost of a $30000 B-class car is far from $6000. Then the difference between them needs to be filled by the depreciated second-hand car. This second-hand car is usually sold. After five years, it will be much cheaper. Although unlike electronic products, the brand-new ones will be depreciated by half, and the old ones can only be exchanged for 30% or even 20% of the original price. The car's value preservation rate is much higher, but it can't fill the $24000 gap.

Besides, used cars are not so easy to handle. Especially for women's exclusive cars, the customers they face are only women. Women always like the new and dislike the old, and they have a preference for new things. I'm afraid they can accept even less second-hand cars. And if it is demolished and sold as scrap iron, it will lose even more. In a word, how does Ren Derong think and feel the loss? There are too many losses. In case that this policy is sought after by women all over the world and 10 million units are sold in five years, it will be a great pleasure. Even if Lin Feng has trillions of dollars of assets, it is not enough to make a loss.

Indeed, as far as the current policy is concerned, the major automobile companies think that it is totally self digging. It looks crazy. On the first day of the auto show, the order exceeded 50000, and the online order exceeded 100000. The newly launched car series is hot, and the world is talking about the exclusive car for women. Women, in particular, are talking about this. However, Lin Feng's policy of full depreciation and replacement has reassured all major auto manufacturers. If Lin Feng plays like this, sooner or later he will die.

As a result, the major auto manufacturers are not prepared to launch any more targeted promotional activities. Now they just sit on the sidelines and watch Lin Feng play five years later. Even they don't mind giving it a boost. Anyway, this constellation car is specially designed for women, and it doesn't conflict with their current major car lines. They help Lin Feng. What's more, let him sell more and more. Let him be proud in the past five years and see how he cries after five years!

"Mr. Lin, just received the news that the total amount of orders for constellation cars from dealers around the world has exceeded 2 million! And many places are urging us to deliver the goods. Conservatively, this year's sales may exceed 3 million, or even more! " Ren Derong looks even worse.

This year, the order will exceed 3 million vehicles, which will only be sold more and more in the future. Over the past five years, the sales volume of 20 million vehicles is uncertain. This is basically the same as the previous year's sales of all the car lines of Chrysler. From the perspective of automobile production line, Chrysler can absolutely meet the demand of global market. It's just that it's too much to sell. I can't afford to lose!

"Ha, good thing. Are we productive enough? If it's not enough, we'll try our best to start work and let the workers work overtime. In recent years, the workers have had a hard time. Now that the company is making money, we'll let them earn more. " Lin Feng caresses his hands and laughs.

"Mr. Lin, there is no problem with the productivity. If we do our best to produce, there will be no problem if the annual output exceeds 6 million vehicles. If we rush to work day and night, there will be no problem if the annual output exceeds 10 million vehicles. " Ren Derong is very proud of productivity. After all, Chrysler is also a century old factory and the second largest automobile company in the United States. There is absolutely no problem in terms of productivity. This is comparable to any car giant today.

But then, Ren Derong wry smile.

"Mr. Lin, haven't you heard me clearly? I've sold more and lost more. In my opinion, is the full depreciation policy only limited to the U.S. market? Or is it limited to the first year? " Ren Derong proposed.

If it's just the first year, or the U.S. market, it's no big deal to bear some losses in order to promote sales.

Unexpectedly, Lin Feng's eyes glared.

"Mr. Ren Derong, don't I mean what Lin Feng says! Is Lin Feng the kind of person who talks in the air! Since I, Lin Feng, have promised, I will do it. This is the basic principle of Lin Feng. On full depreciation for new, since I say export, it will be realized! And it's global. There's no time limit! " Lin Feng said.

Ren Derong was shocked by Lin Feng. After being stunned, he looked at Jessica with a face full of frustration. To be honest, the president of the company is Jessica, and the largest shareholder is Jessica, but it's against the rules for you to step in and not inform anyone to announce a decision that is so important to the company. This kind of thing should be discussed at a shareholders' meeting. As a result, as soon as you get on the stage, you slip out with a single word. Now you can't take it back. You old man, what are you still talking about here? What are you talking about!

"President, what do you want to do about this?" Ren Derong looked at Jessica and said, "I think Mr. Lin is just a director and does not hold any position. It's better to use this as an excuse to announce to the public..."

"Shut up! Ren Derong, in the company, I am the president and the largest shareholder. But please remember that I am Lin's woman and my shares are also his shareholders. Therefore, he is the largest shareholder of the company! His words are mine! You remember that for me! If you are not satisfied, you can choose to resign, but what Lin said, the company will definitely do it! " Jessica drinks cold.

Ren Derong is a fool. After a long time of depression, youyou asked, "Mr. Lin, how are you going to deal with it?"