Chapter 3472

Lin Feng frowned. These three stars are just red. If you don't need to change them, the money will be thrown into the water for nothing. Although they have money, Wahaha Group also has money, but it is not as if money is not money.

"Then let them remake and get something creative!" Lin Feng has a headache, so to speak. Actually, if the advertisement is good, it's art. If it's not good, it's rubbish. In foreign companies, although they also invite famous stars, most of the time they shoot advertisements as art, or even as a story or a short story. But domestic advertisements are not without them. For example, the advertisements of "century RT Mart" in those years were very good. But more advertising companies, just a person on the screen, constantly inculcate the concept of "good brand".

This kind of advertising marketing mode is called visual fatigue bombing. Use rhymed advertising words to let your brain automatically record the advertisement unconsciously. There are two typical examples. One is Dabao. Almost all Chinese people know its advertisement - Dabao, see you every day!

The other is Lin Feng's friend Shi Yuzhu, the originator of visual fatigue bombing. His advertising marketing model is overbearing and crazy. He said, "I don't accept gifts for holidays this year. If I do, I'll give you brain platinum.". This advertisement has become a well-known word for women and children all over the country. Naturally, it led to the explosive sales of "brain platinum" and made Shi Yuzhu become a super rich man.

But this kind of advertising marketing means is very low-level. Although it is easy to remember, but for the establishment of a brand, it always inevitably gives people a low-end, unsustainable feeling. For example, Coca Cola, if it has been using this marketing method to promote Coca Cola, I am afraid Coca Cola will not be able to persist until now, and will not be able to establish a century old brand and high-end company image in the hearts of consumers. Even if it sells Coca Cola, as long as less than 2 yuan, but still feel very high-end. You never think that when you see Coca Cola on the wine table, you will feel that it is very low-end and has no grade. Even if you put together Coca Cola and Maotai, a high-end liquor with several thousand yuan per bottle, one says that you want to drink Maotai, the other says that you want to drink Coca Cola, absolutely no one says that people who drink Coca Cola have no grade.

This is the influence of the brand. On the other hand, the brand value of Dabao is due to its vulgar marketing methods. Although it is famous, it gives people the feeling of low-end. When foreign brands come in, such as international brands such as biotherman, they will instinctively think biotherman is better. This is not because Dabao is cheap and Biotherm is expensive, but because the company's advertising and marketing methods bring a sense of awareness to consumers.

Since Qili is going to become a world beverage, its advertising and marketing means should not be inferior. We can't use this advertising method of constantly boasting about "Qi Li" good vision and hearing fatigue. And the advertising methods before that were so inferior. Let Lin Feng despise.

In the process of advertising remaking, Zong Qinghou also has to get bad news. That is, as the only overlord of the domestic functional beverage market, red bull, after learning that Wahaha Group will also launch functional drinks, began to launch a new advertising bombing. Before that, there was only one kind of "Red Bull" energy drink in China, and there was no competitor. It can be said that it has occupied an absolute dominant position in the market. It may not be easy for Wahaha's Qi Li to come in. But given Wahaha's position in China, Red Bull must be cautious. They never hope that in this market where they dominate, someone will come and share with them.

Therefore, Red Bull group has reopened a large-scale advertising bombing in China. We must let Wahaha fail in this field.

"Brother Lin, this Red Bull has been doing a lot recently. Should we publicize it in advance? After all, we can't do it if we don't publicize it all the time!" Zong Qinghou said. He makes drinks all his life, and naturally knows the consumption habits of consumers. Once the consumption habit is formed, the reception of new things is very slow. Recently, Red Bull has frequently used various marketing methods, such as inviting famous stars, starting lottery activities, etc., which are all means to further attract consumers. This is completely different from Red Bull's domestic marketing strategy.

After all, before that, before red bull entered China, there was no such thing as energy drinks. It's red bull that gives China energy drinks. But also because there are no competitors, red bull doesn't pay much attention to the domestic market. Although there are advertisements every year, there are absolutely no more advertisements to this point. Almost all major cities can see red bull's huge posters. This made Zong Qinghou a little worried. He was afraid that Qili would enter the market too late to fight with red bull. What he wants to do is the world's first beverage company. Although it's a bit difficult to achieve this goal at present, he hopes to be the first in China, and then fight in the world with his position in China.

Zong Qinghou's worry made Lin Feng laugh.

"Brother Zong, you are really a spectator and a fan. What's the use of Red Bull's making so much fun now? " Lin Feng shrugged, "you take it too seriously!"

Take it too seriously? Zong Qinghou frowned. He felt that in this market, no matter what competitors are, they must be treated with caution. They should despise them strategically, but they should pay attention to them tactically. But now Lin Feng's attitude seems to be that red bull is just like paper paste, which can blow down in one breath. This is a little unreliable!

"Ha ha, brother Zong, you are still too nervous. If you care, you will be confused. OK, let me analyze it with you." Lin Feng smiles and approaches Zong Qinghou to help him analyze why he says Red Bull is a paper tiger.

"Brother Zong, have you ever drunk this red bull energy drink?" Asked Lin Feng.

Zong Qinghou nodded. He naturally drank this. Since he wants to beat the other in his field, he must know himself and his opponent. He drank the Red Bull several times.

"How does that feel?" Asked Lin Feng.

Zong Qinghou thought about it.

"After drinking red bull, people are really excited and in a state of excitement. But this effect will not last long, about three hours, after which people will be extremely tired. " Zong Qinghou expressed his feelings.

Lin Feng nodded.

"That's it. Red Bull actually overdraw people's energy, squeezing people's energy ahead of time. After this period of time, nothing you drink will work. And do you think our Qi Li has such side effects? " Asked Lin Feng.

Zong Qinghou didn't even have to think about it. He shook his head. The effect of Qi Li has been tried by the whole senior management. They are full of praise for the effect, and even some senior managers want to order a batch through the laboratory. Because this thing, the effect is really good, and there are no side effects. After drinking, people will not feel tired, at most just in a normal state of mind.

"Elder brother Zong, that's right. Our inspiration is better than red bull's, so what are we worried about! Unless red bull can develop a better drink than us! Otherwise, the only thing waiting for them is to get out of the house. After all, it's not Coca Cola or Pepsi. They have the same formula and taste, so they can coexist. It is impossible for any company to chase away another. But this is not the same for us. Our inspiration is overwhelming Red Bull, so we don't need to worry at all. What's more, we have another natural advantage over Red Bull - fighting at home Lin Feng said confidently.

Red Bull, a world famous energy drink brand. Born in Thailand in 1966, it was originally named krating Daeng. After red bull was introduced to Europe by Austrian businessmen in 1986, it began to officially use the English brand "Red Bull". Because its products are mainly energy supplement, it established the category of energy drinks. 51% of the shares of Austria Red Bull company are held by Thailand tcagro Trading Co., Ltd., while Austria holds 49% of the shares.

At first, Red Bull sold to blue collar workers and truck drivers. Later, when Austrian businessman Dietrich matescz was on a business trip to Asia, he unexpectedly found that "Red Bull" drink had a good effect on alleviating jet lag. Finally, the two sides cooperate to promote it to the whole world. Although Red Bull is the best-selling energy drink in the world, this market is China, which is the home of Qili naturally.

"National brand, I believe this is enough for domestic support! First based on the domestic, and then leading the world Lin Feng said, "brother Zong, what else can you worry about?"

Zong Qinghou nodded. He knew all these things, but before, as Lin Feng said, he was confused if he cared a little. After all, he saw the shadow of becoming a world brand from Qili. If Qili can gain a firm foothold in the world beverage industry, other drinks of Wahaha Group can also go abroad. This is what Zong Qinghou is most concerned about. After all, Qili is only a single brand, and it is a multi-party cooperation‘ Wahaha is his root.

"Brother Lin, your analysis is correct. I was too nervous before. But I'm also worried about the aroma of wine and the deep alleys! " Zong Qinghou is still worried.

Lin Feng smiles. This kind of worry may be a drawback of the Chinese people. Because of its strong socialist characteristics in operation, management, marketing and transportation, it is hard to avoid a wall when going international. Before that, Zong Qinghou wanted to let some brands of Wahaha go abroad, but he was embarrassed to come back. This also brings his psychological shadow. On the contrary, Lin Feng's goal at the beginning was the best game company in the world. The difference of management mode and operation concept makes Lin Feng free from these disadvantages. We can also see things that Zong Qinghou can't see.

"Don't worry, I'm here. No matter how deep the alley is, as long as the wine is good, it will be OK!" Lin Feng said with confidence.