Chapter 1952

Hearing Liu Yingying's words, Lin Feng fell into a deep meditation.

Indeed, it is Lin Feng's decision not to let dingdang.com go public. In Lin Feng's view, "Ding Dang net" is far from the ability to resist the risk of going public and experiencing the storm in the financial market. At present, the main operating revenue of "Dingdang" is concentrated in three areas: Dingdang mall, where "Dingdang" signs sales contracts with major businesses and is responsible for national direct sales on "Dingdang". At present, this area can bring about 200 million profits to "Dingdang" every year, but because "Dingdang" has to contract its after-sales services, Although you can find the manufacturer to claim the maintenance costs, the annual rent, water and electricity, labor costs are about 50 million yuan. Its profit is only 150 million.

The second is the business of "unlimited express". However, at present, its operation can maintain a balance of revenue and expenditure. Its main expenditure is on the national direct sales of "Dingdang", which accounts for half of the business volume of "unlimited express". Moreover, it does not have any income because it helps its own transportation. Now facing global expansion, we need a huge capital gap.

The third is advertising revenue. The huge advertising revenue brought by the strong popularity of "Dingdang" was 1 billion yuan last year.

This is the main revenue of "Dingdang" at present. After deducting the relevant operating costs, excluding the huge amount of money required for the expansion of "unlimited express", the net profit is about 700 million yuan a year. Of course, in addition to these apparent income, "Dingdang" has hidden income. That is the huge "C2C" transaction brings huge cash reserves. At present, the daily transaction volume of "Dingdang" has already exceeded 1 billion yuan. After deducting the 3-5 days of delivery period of merchants, the buyer's waiting, and the 2-7 days of bank transfer, the "mobile reserve" of "Dingdang" is as high as 10 billion yuan.

Ten billion yuan in the "Dingdang net" cash account, although within 10 days must be transferred to the seller's bank account, but these 10 days enough to use the ten billion yuan to do a lot of things. Even if it is deposited in the bank to eat interest, the interest of these 10 days is not enough. Besides, it can also be used for investment.

Therefore, the employees who have a little understanding of the situation of "Dingdang" think that "Dingdang" should be listed, so good performance, not listed, that's why! Therefore, "Ding Dang net" internal debate, all kinds of rumors. Moreover, not only the staff but also many management are talking about it. Even Liu Yingying's pressure is useless. These people dare not speak in front of Liu Yingying, but they say everything behind their back.

Forced by the strange situation inside the company, Liu Yingying knew that it was useless to continue to press, so she had to put forward the proposal of listing to Lin Feng. Once listed, the rumors of these people will collapse one after another.

"Yingying, what do you think?" Asked Lin Feng.

"For now, Dingdang is not mature enough. It will get a lot of money when it goes public, but it is also easy to attract the covet of the outside world. Moreover, when developing "unlimited express", a little carelessness will affect the operation of the whole company, and once there are problems after listing, it is not as easy to deal with as it was before listing. " Liu Yingying said.

When the listing is done, the company has to explain all the shareholders. Everything must be reported to the SFC. Many things will be constrained. Instead of now, all the core leaders of the company has the final say, without worrying about anyone and anything.

Lin Feng nodded.

"In this way, you can hold a meeting to announce it, and say that after the operation of" infinite express "is normal, it will be listed again. That way, the stock price will be higher and the employees who own the shares will earn more. " Lin Feng said.

At present, Lin Feng owns 80% of the shares, Liu Yingying owns 10%, Wang Juntao owns 5%, and the remaining 5% has been awarded to the senior management of other companies in recent years. On the eve of the company's listing, the company will certainly distribute certain shares to its employees. Of course, this proportion will not be very large, but it will certainly make all employees get a little bit of the edge of the company's listing and make a small profit. This is usually a way for major companies to win people's hearts when they go public.

"But at present, infinity express needs a huge amount of capital. If you inject capital, I'm afraid there will be a lot of rumors." Liu Yingying worried.

At present, one of the most important rumors of the company is that Lin Feng suppressed the company's listing, and he wanted to restrict the company's financial difficulties by injecting personal capital to acquire 20% of the shares scattered in the hands of the company's management. This rumor is the most ferocious at present, which makes people panic. If the management of a company is in a panic, it will be difficult for the company to do so. Fortunately, as a senior management of the company, Liu Yingying holds 10% of the shares, otherwise the company would have been in chaos.

"Don't worry. I'm not going to inject personal capital this time. " Lin Feng also knows this taboo. For this rumor circulating in the company, it must be provoked by someone who has a heart, and the purpose is to force the company to go public. At this time, Lin Feng's explanation may not be effective. It's unrealistic to find out who spread rumors. It's too hard to find out who the source is. Even if it's found out how to expel him, rumors have spread, and it may lead to collective resignation of the management.

"Ding Dang net" at present a dominant domestic, but there are many companies coveting it. If the management resigns collectively, many e-commerce companies will apply for jobs in high tech, which will be a blow to dingdang.com. Therefore, this issue must be handled with caution.

"Like all employees to distribute internal shares, 10 yuan per share, the lower limit of 100 shares, the upper limit of 100000 shares!" Lin Feng said.

Liu Yingying's eyes brightened. It's the best way to solve the current internal rumors and funding gap of the company by distributing internal shares. Once the fund-raising internal shares are distributed, with the current scale of tens of thousands of employees of "Dingdang", the fund raised may immediately break through one billion yuan, which is enough to meet the short-term funding gap of "unlimited express". And it's clear to everyone that the company is going public. Enough to calm down all the rumors.

"It works. That's what I do. Tut, tut, you are the richest man in the world. Any idea is enough to solve the company's dilemma. " Liu Yingying finished her major task and began to joke.

"Ha ha, look at what you said. At the beginning, we were in trouble together. I didn't forget this friendship. By the way, I have another proposal for the development of "Dingdang." group buying. " Lin Feng said.

Group buying—— Liu Yingying chewed a few times, from which she realized a lot of development prospects.

"Good, group buying! Now when we buy things, we still buy them in pieces. In this way, the price is limited by the amount of purchase, and it is difficult to keep down. If group buying, it can reduce the price to the maximum limit, which is good for consumers and businesses. Therefore, you can set up a special group buying network, which is under the banner of "Dingdang". It is initiated by the consumers themselves and contacted by our company and businesses. Once the number of group buying reaches a certain share, you can make group buying at a low price. This is definitely a new promotion mode to promote consumption. " Lin fengxiao said.

Liu Yingying nods. She is excited by Lin Feng's sudden idea.

"Apart from that, I think we can Group buy hotels, restaurants, all kinds of consumer goods. We can buy all the things that many people need in the world. " Liu Yingying said excitedly.

"Not bad. However, if so, the management must keep up with it to avoid disputes between consumers and businesses. This kind of dispute, any one, is very demoralizing. As a middleman, our company's attitude at the critical moment must also be handled well. You must remember that our parents are not these businesses. Although they give us low prices to make money, they are not our parents. Our parents are these consumers. They spend money to buy low-cost goods that we import directly through manufacturers, so that our company can make money. We must protect their rights and interests! Remember, competition is everywhere, and we can't let it go. " Lin Feng exhorted.

"I know, Lin Feng. Don't worry. I'll pay attention to this." Liu Yingying nodded, but did not care too much about this. At present, although it is a buyer's market, because online shopping is cheap, most consumers pay more attention to affordable prices, so the real initiative is those businesses. And because "Ding Dang net" did big electron business affairs this, a lot of companies want to come share a piece of cake. Overall, business attitude is more important. Otherwise, if they sell to other e-commerce platforms at a low price instead of "Dingdang", the current advantages of "Dingdang" will be wiped out.

Consumers are a fickle group. They will find the cheapest one.

Cheap is the last word—— Of course, Liu Yingying did not tell Lin Feng about this. After all, what Lin Feng said is right, but for the time being, it's still a little more important. Moreover, at present, consumers are still vulnerable groups, and businesses are strong groups. On behalf of consumers, Dingdang is not afraid to defend rights with a business, but it is troublesome to fight against hundreds of businesses. At home, not abroad, many things are mysterious. Of course, Liu Yingying will not say these words to Lin Feng. Lin Feng is busy enough, and these are the responsibilities of the president. Don't bother Lin Feng.

After a few words, they hung up.

"Hello, Shuqi, how are you doing now?" Lin Feng asked with concern.

"Ah, brother Xiaofeng, hee hee, I haven't called for a long time. I miss you so much. I would have called you if I hadn't been afraid of affecting your work and wanted to surprise you. " Huang Shuqi's surprise voice came over the phone.

Lin Feng's mind naturally came up with the green and shy girl next door.

"By the way, brother Xiaofeng, I will graduate in half a year. Hee hee, you will take me in then! If I don't have a job, I'll starve to death. " Huang Shuqi said with a smile.

Lin Feng laughs. It's strange that Harvard graduates can't find a job.

"Don't worry, I've already prepared a position for you. Just waiting for you to graduate! By the way, you should find out the logistics system of Wal Mart. This is the key. " Lin fengxiao said. The position he prepared for Huang Shuqi is the president of infinite express（ It's not finished yet. If you like this work, you are welcome to start (Qidian. Com) to vote for recommendation and monthly ticket. Your support is my biggest motivation.)