Chapter 1002

Since the merger and acquisition of AMD and ATI, the two hardware development departments of second world have not made much contribution in other aspects except helping second world design a dedicated game supercomputer.

In the field of CPU, relying on the relationship of Lin Feng, "amd" occupies more than half of the domestic low-end market share, but abroad is still extremely depressed, more than 80% of the market share is still occupied by "Intel". At present, "amd" can't fight at all in technology, only by cooperating with "ATI" to launch the "spider platform" to save a little face. As for profits, "amd" only brought more than 10 million US dollars to the company last year. It is no exaggeration to say that this is not as good as the net profit of legend in one month. Moreover, it brings low returns and occupies a large amount of cash in the company.

As for "ATI", it is similar to "amd". At present, the situation in the graphics card market is slightly stronger than "amd", and it shares the market with "NVIDIA", but the profit is also quite low. The low profit makes "ATI" hardware development department director he Guoyuan a little shameless!

The biggest contribution of the two major hardware development departments to the company may be that they have provided about US $8 billion in sales, making "second world", a game oriented company, one of the world's top 500 enterprises. This is probably the only place that AMD and ATI have contributed to the company since the merger.

It's just this kind of contribution, which is a little embarrassing! But now, it's time for these two hardware development departments to contribute to the company!

Lin Feng looks at Lu Zhiyi and he Guoyuan, and then at Bruce Allen.

"Bruce, Lu Zhiyi, he Guoyuan, what's up with the development of game entertainment system?" Lin Feng expected to ask.

The three frowned. Since Lin Feng proposed the concept of "game entertainment system" (dedicated) last time, the company has set up a special R & D team to research and develop it, but there are many problems.

"Lin, there's something wrong with that!" Bruce Allen frowned.

"What's the problem?" Asked Lin Feng.

"It's very simple. Computers now have an open architecture. If we follow the example of home game machines and design a set of" game entertainment system "(dedicated), it's not impossible. But the problem is that after consumers buy computers, they will not be able to upgrade them. In other words, this set of computers with" game entertainment system "will become disposable, It can't be upgraded. Obviously, it's not in line with the current trend. " Bruce Allen frowned.

"Good! Lin, at present, we have developed a simple special game entertainment system. Its performance is more than 10% better than that of the Microsoft system installed with the same configuration. But the problem is that once the user changes the hardware, including even the memory module, the performance of the system will plummet due to the limitations of the special system, or even decline instead of rising. In this way, it is difficult for consumers to pay the final bill! After all, the update of computers is changing with each passing day, and the demand for computer hardware for games is also increasing day by day. It is impossible for consumers to buy a computer that can only be used for two years, or one year, or even less than one year! " Lu Zhiyi echoed.

"Good! Especially in the graphics card market, the update speed is far faster than other computer accessories, which is what this special game entertainment system can't do. " He Guoyuan also agreed.

The three people did not understand the "game entertainment system" (dedicated) proposed by Lin Feng. They felt that it was a bit unreasonable. The computer made in this way can still be called a computer!

Lin Feng can understand the three people's doubts and puzzles. After all, the three people are not authentic Chinese, nor are they real players. Moreover, their thinking is limited by the times, or inertia. They often think under inertia, which will lead people into a wrong thinking area.

"Ha ha, let's not talk about the" game entertainment system "(dedicated). I want to ask you one thing. What do you think is the main purpose of the sales of personal computers on the market?" Lin Feng asked with a smile.

"It is mainly used in games, entertainment and office (including learning). The game does not talk about, entertainment is divided into watching movies and surfing the Internet and so on, as for the office, it depends on the job, the application is different Lu Zhiyi said by rational analysis.

"Yes, for most consumers, what do you do with a computer?" Asked Lin Feng.

"Games and entertainment!" The three of them spoke in unison.

The computer was invented to help people work and solve many problems that can not be solved by manpower alone. But with the development of the computer, one of the greatest inventions of the 20th century, has now become one of the most important entertainment tools for people, which is ironic. But it must be admitted that with the computer, the spiritual life of human beings is indeed more substantial, especially for those ordinary people, their spiritual emptiness is greatly satisfied.

"Yes, more than 90% of people buy computers, mainly for games and entertainment. Therefore, the "game entertainment system" (dedicated) I proposed is intended to serve these people. Although it is highly targeted, these people are undoubtedly the mainstream customers in the market! It can be said that we only need to design the corresponding "game entertainment system" (dedicated) according to a mainstream configuration. " Lin Feng said.

The crowd nodded, but again.

"If it's just entertainment, it's not a problem. But if it's a game, with the increasing capacity of computer games, the demand for computer hardware is also higher and higher. Although the special game entertainment system can play a higher performance than the "Microsoft" system, with the upgrading of computer games, if the hardware cannot be upgraded, it will become a major bottleneck. In this way, consumers will definitely become the most important reference when they purchase. " Lu Zhiyi pondered.

If the purchased computer cannot be upgraded, many consumers may not buy it. Otherwise, such a computer for disposable consumer goods, we buy why! After all, computers are not like TVs, washing machines or refrigerators. They can be used for ten or eight years at a time. Computers are not the same. Let alone the computers ten years ago, the mainstream configuration computers five years ago and three years ago, now you can't stand the slow speed!

Therefore, consumers in the purchase of computers, can upgrade is also an important basis.

Hearing Lu Zhiyi's words, Lin Feng smiles.

"Lu Zhiyi, with all due respect, as a hardware developer, when you produce computer hardware, especially in CPU architecture, do you usually consider upgrading players?" Asked Lin Feng.

When Lu Zhiyi heard the speech, he frowned and shook his head helplessly. For manufacturers like them, what they want most is that every time they develop a new generation of products, they want players to pay for them, to upgrade them, and to pay for their high R & D funds. For example, every time a new product introduces a new architecture, which is incompatible with the previous one. That's to make consumers constantly pay to replace their computers. It's not a simple upgrade.

"Ha ha, in that case, everyone, I would like to ask, how many consumers will upgrade their computers every three or five times after they buy a computer?" Asked Lin Feng.

The crowd shook their heads. From the perspective of ordinary consumers, there are not many people upgrading their computers every three to five. It is no exaggeration to say that many people will not upgrade their computers before they are eliminated. This is not only because the computer architecture often changes, but also because most players don't have much money to upgrade frequently.

Whether it is the developing east or the developed West, the poor or the majority.

"But Lin, although the overall architecture of the computer will not be changed often, the graphics card, memory or hard disk players can be changed often. For example, to replace a powerful graphics card, add a memory, add a hard disk, these replacement is very common. The replacement of the hard disk has no effect on the "game entertainment system" (dedicated), but the replacement of the graphics card and memory will cause the instability of the system, especially the graphics card. We have tested that if we directly replace it with other graphics cards, the performance of this dedicated game entertainment computer will be far different from that of the model. The computer installed with the "Microsoft" system! " He Guoyuan said.

Lu Zhiyi and Bruce Allen nodded. This is also the most serious problem they found. In order to improve the performance of the game, the most direct thing is to replace the graphics card and increase the memory. However, once replaced, the performance of the special computer for game and entertainment developed according to Lin Feng's instructions drops in a diving way, which is quite speechless.

Lin Feng smiles!

"It's a problem, but can't you fix it for different hardware?" Lin fengxiao said.

"Of course, but with so many players, how can we... I see!" Bruce Allen was still questioning Lin Feng, but at the end of the speech, he was excited to understand what Lin Feng meant.

Lin Feng nodded, it seems that Bruce Allen has understood. However, Lu Zhiyi and he Guoyuan are still at a loss. Lin Feng explains with a smile.

"Since the players need to update their hardware to improve the performance of the computer, we can launch the corresponding patches according to the hardware replaced by the players, so that the 'game entertainment system' (dedicated) can play its best! For example, we can add an "auto scan (update)" program to this "game entertainment system" (dedicated). Every time the computer is turned on, it will automatically scan the computer. If the system hardware changes, it will automatically scan, and then send the updated hardware information back to our company's database, and then automatically download the corresponding patch to upgrade it, so that the system can still give full play to the performance of the computer! " Lin Feng explained in detail.

People suddenly realized. Indeed, as long as you add such a small program, you can completely solve the problem of updating and upgrading players. Of course, in this way, responsible for the development of this "game entertainment system" (dedicated) programmers on the hard. But this will undoubtedly bring huge returns! Besides games and hardware, the "second world" will also involve a major industry, and this industry will touch the core of "Microsoft".

Think of this, all a burst of excitement! All along, as an IT person, the biggest dream of his life is to challenge the "Microsoft" empire. But if you can't Beat Microsoft on the operating system, "Microsoft" will never be defeated. However, if this set of "game entertainment system" (dedicated) can be developed, "second world" will have the possibility to compete with or even defeat "Microsoft"!

"In addition, for those consumers who replace the whole machine, I suggest that our company will also recycle and exchange them at a discount. Consumers can take the "game and entertainment computers" that they think are no longer enough to the company for discount, so as to exchange them for more powerful computers. " Lin Feng said.

Scared—— The crowd was startled. This is something no company has ever done.

You know, these obsolete computers are almost junk antiques, basically without any value. If the company recycles it, it will not only discount the consumers, but also rent a space to store the hardware, and hire employees to take care of it. What's more, there are many radioactive electronic components in the computer hardware, which will cause semi permanent damage to the land, which will make the company pay a large amount of environmental protection costs.

It can be said that Lin Feng's proposal is quite uneconomic. But Lin Feng is not only persistent, but also has a great appetite.

"We not only recycle our company's game and entertainment computers, but also recycle all the complete computers on the market!" Lin Feng said.

Scare—— This, this, this is too exaggerated. If we want to recycle them, we don't know how many "scrapped" computers are pouring into the "second world". When we think about the scene where computers are piled up like mountains, people want to faint.

"Well, boss, although this can help the company open up the market and increase the market sales of game entertainment computers. But this seems to be cost-effective. After all, companies also need to spend a lot of money on renting venues and hiring employees. Although I don't have a detailed calculation, my preliminary estimate is that the company will lose about 20-30 yuan for each "scrapped" computer it buys! " Wu Zhaopu cautioned.

He understands what Lin Feng means. Lin Feng hopes to increase the sales of "game and entertainment computers" and increase the company's market share in personal computers by purchasing "scrapped" computers. But this is not to interfere with a wise choice, which is not rational.

For Wu Zhaopu's words, Lin Feng is noncommittal.

"Mr. Wu, is it only 20-30 yuan? It's so cheap Lin fengxiao said.

Wu Zhaopu was speechless for a while. It's cheap. Indeed, a computer costs only 20-30 yuan, but what if there are too many computers? How many computers are there in China now? At least 40 million yuan. If they are all exchanged, it will be an astonishing expense. This is only a rough calculation of the site cost and labor cost. As for the related environmental protection and other expenses, it is not calculated. Once an electronic pollution incident occurs, it will be a major blow to the company's reputation.

Besides, it's only Chinese. What about computers all over the world? What a terrible number that would be!

However, Lin Feng had a plan for this（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)