Chapter 786

Own your own satellite! This is Lin Feng's future plan. The current plan is to first respond to Sony and EA's care for themselves. The two companies are too "polite" to themselves. If they don't respond, it's really impolite.

Don't the two companies want to destroy their advertising to replace the traditional online game charging mode and drive their "virtual life" out of the online game market? Now Lin Feng wants the two companies to see how much profit they can make within a week after they officially launch advertising to replace the traditional online game charging mode.

Subsequently, Lin Feng ordered Chen Xiaowei to announce the profit within seven days after launching the advertising marketing strategy.

"Ladies and gentlemen, this press conference is held today. We want to tell you that after virtual life launched a new advertisement to replace the traditional online game charging mode, all the advertisements generated 31 billion effective clicks..." Chen Xiaowei's words were interrupted by many reporters just after they were published.

Without waiting for Chen Xiaowei to finish, there was a buzz under the stage. It's terrifying to generate 31 billion effective hits in seven days. But if you think about it, it's not impossible. Think about it. Now the number of virtual life online exceeds 30 million, and the number of registered players in the world exceeds 300 million. According to the number of registered players, they log in once a day, and only click 10 ads each time. There are 3 billion clicks in one day, and 21 billion clicks in seven days. And this is the most conservative estimate, which is actually far more than that. In "virtual life", in order to get enough game currency to buy all kinds of goods, players often answer dozens or even hundreds of advertisements in a day. Therefore, it is absolutely normal for the "second world" to announce 31 billion hits in seven days.

31 billion clicks in seven days, how much revenue will that bring to the "second world"—— All reporters nervously looked at Chen Xiaowei, waiting for the final profit to be revealed from her mouth.

"In seven days, all ads generated 31 billion hits and a total profit of $23 million." Chen Xiaowei is very confident and shows off this figure.

Scared! The whole audience was shocked. In seven days, it generated a profit of 23 million US dollars, which is really amazing. In that case, 52 weeks a year will be US $1.2 billion. After deducting about US $200 million in operating expenses, a single "virtual life" will be enough to bring us $1 billion in net profit to the "second world" every year. It's amazing, it's incredible《 Virtual life is also making money, it's stealing money!

Looking at the many shocked speechless reporters under the stage, Chen Xiaowei looks proud. Previously, the outside world despised the advertising of "virtual life" instead of the traditional charging mode of online games. Now we know that "virtual life" makes a lot of money! In seven days, it ransacked 23 million US dollars. What game can make more money than it!

No way—— Sony president Howard Stringer, who is following the news conference, snapped the table. He can't believe virtual life can make so much money. But the fact was in front of him and he had to believe it.

31 billion hits in seven days, earning $23 million, bringing an average profit of $0.00075 per click to the second world. This click distribution profit is not high, even far less than the profit share generated by the ads linked on some search engines, but it can bring such huge profits to "the second world". It can only be said that there are too many players in "virtual life".

Can those manufacturers afford such a high investment in advertising—— Howard Skinner is a little unbelievable.

Seven days, 23 million US dollars, 238 manufacturers, an average of 96600 US dollars of advertising cost sharing, then a year is 5020000 US dollars of advertising investment. This is by no means a small number, but can these manufacturers really afford such high advertising investment!

If the executives of Nokia, Lenovo and other companies were in front of Howard Skinner, they would immediately tell him that the advertising investment was very worthwhile. This is because this advertising investment is not like the traditional media advertising, which takes the tired visual bombing on TV, so that the TV audience can deeply remember it under the subtle influence and unbearable interference. On the contrary, in "virtual life", players are active click ads, active request click ads, in order to get advertising reward game currency. This effect and the traditional media advertising effectiveness is incomparable.

In particular, many of these advertising awards are about the history and culture of some brands of major manufacturers. In the past seven days, many players have been very familiar with the history and culture of many manufacturers, and they can almost spit out the history and culture of many manufacturers. In this case, how can major manufacturers be unhappy! In this case, manufacturers prefer to pay more. After all, they cultivate loyal customers and will become potential loyal consumers of major manufacturers in the future.

What's more, it's all young people this time. Although many people don't have much spending power or even jobs, it doesn't mean that these people will not have jobs in the future and will still have such low wages in the future. These people represent the future, the bright future. Therefore, it is absolutely cost-effective to invest $5.02 million a year in advertising.

"EA" President and Sony president looked at Chen Xiaowei, who was beaming at the news conference. They were short of breath. It's very annoying that they have made so much effort to win a failure in the end, and they are watching "virtual life" go on the right track, making billions of dollars a year.

Of course, this is not the only thing that makes Sony and EA more angry. Later, Lin Feng also released a series of news, announcing the new content of virtual life, and many of them are the content that the Sims online is going to launch, which surprised EA.

If it's just to surprise EA, it's not Lin Feng. They deliberately want to bring down virtual life this time. If Lin Feng doesn't pay them back, it's too easy to get along with them. Subsequently, Lin Feng ordered people to send an anonymous email to a member of "EA" game development department to express their thanks.

With the help of Kevin Mitnick, this email was accidentally intercepted by the "EA" senior management. Looking closely, the "EA" president was extremely shocked and angry. In his opinion, it's no wonder that some of the new game activities launched by virtual life are so similar to the Sims online being developed by EA. It turns out that the company sold it to the "second world" at a high price.

At present, "EA" has launched the activities of eliminating "internal ghosts". However, this email is extremely vague, and many of its contents are still short of words and sentences. In particular, there is no signature, and I don't know who to send it to. This e-mail made "EA" fly up and down, but it couldn't find out who this "insider" was. Instead, it made the whole company panic. Finally, in a fit of anger, the board of directors of EA immediately announced the suspension of the development of SIMS online, and then continued the research and development after finding out the "insider".

Otherwise, their research and development, and Lin Feng's "insiders" sell them all to Lin Feng, then in the end, all the plans of "EA" become Lin Feng's. Lin Feng can get a lot of the most "EA" original ideas with just a little money, which is just pie in the sky“ "EA" will never allow this to happen, never allow it“ EA "will never be such a big injustice, absolutely not!

"EA" reaction is also expected by Lin Feng. Lin Feng deliberately asked people to forge such a thank-you e-mail and let Kevin Mitnick send it to the president of "EA" by mistake. Originally, what Lin Feng wanted was to let "EA" feel that there was an insider through this email, and then lead to "EA" civil strife. Finally, Lin Feng took the opportunity to dig the corner of "EA". Unexpectedly, in order not to affect the internal operation of the company, "EA" finally settled the matter of "insider" for the time being, and prepared to slowly check it in the future.

Although this result makes Lin Feng quite regretful, "EA" also terminated the development of "Sims online", which is really good news. In this way, for a long time, "virtual life" will dominate the market. When "EA" wants to enter in the future, it will be too late, and the cost of entering will be greatly increased.

"Boss, this is a wonderful move. An insider e-mail asked EA to terminate the development of" Sims online "and reduce one of our company's strongest competitors. That's wonderful!" Wu Zhaopu and others admire Lin Feng's strategy.

Originally, people were resentful of EA and Sony's conspiracy to calculate their own company. But if we really want to retaliate, we can't think of any way to retaliate. These two companies are big businesses. They are better than the "second world" in terms of capital, contacts and technology. If the two companies work together to calculate the "second world", it is sure that the "second world" can't retaliate against them. If the "second world" accidentally finds out the person behind this incident, and is not angry, it has to take revenge. It can only take revenge from the game industry. But for EA and Sony, they are not afraid of such retaliation.

The second world is too young to confront them. Sony and EA are eager for Lin Feng to start a war, so that the two companies can use the power of the industry to launch a brutal crackdown on them. Unfortunately, who could have expected that Lin Feng used this method to launch a counterattack. An "insider" e-mail almost made "EA" in chaos!

Of course, although "EA" has been punished, there is no good way for Sony Linfeng. But isn't Sony developing the PS3? Its "second game" is the home computer market. We'll see!

All, just the beginning（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)