Chapter 781

Let players share advertising profits?

Wu Zhaopu looks surprised, do not understand what Lin Feng refers to the players to share advertising profits? Whether it is in the form of various benefits to give back to the players, just like a variety of lucky draw activities or similar players' annual meeting. If Lin Feng refers to these, it is a feasible way. But the problem is that human nature is forgetful and greedy. Although this kind of welfare may be able to offset the players' resistance to the overwhelming advertising in virtual life in a short period of time, the players will start to complain and even resist again after a long time. At this time, the players will forget. The reason why there are so many advertising companies in the game is that the players enjoy the completely free game, "second world" uses advertising revenue to replace the traditional online game charging mode.

That's human nature! It's like having a good man who has done good things all his life and no one will remember him. But as long as he does a wrong thing, he will be remembered forever and criticized constantly. On the contrary, a bad man has done wrong all his life, but he has only done one good thing. Maybe this good thing will be remembered by everyone and praised constantly. Human nature is so repetitive, unpredictable, and even a bit of a jerk.

If Lin Feng is going to use all kinds of benefits to make players accept the resistance of in-game advertising insertion, Wu Zhaopu thinks that this is a bit too taken for granted, it is impossible to achieve, and can't let players buy it!

Lin Feng smiles.

"Mr. Wu, I have thought about this method, but it's only a temporary solution rather than a permanent solution. It can't solve the contradiction of a large number of advertising companies in virtual life. When I say let the players share the advertising profits, it's impossible to take welfare feedback. What I want is to fundamentally solve this irreconcilable contradiction. " Lin Fengxin swore.

Fundamentally solve this contradiction—— Wu Zhaopu was stunned and didn't understand what Lin Feng meant. But if there is such a way, it would be great. In this way, there is no need to be afraid that players will protest against too many advertisements in the game all day. After all, if we are willing to put advertising resources in the game, what we are aiming at is the popularity of virtual life. If the popularity is gone, these advertising companies will naturally disperse with the wind. They're not going to be stupid enough to put money in and not care about the return.

If there is no profit, businessmen will become the most indifferent passers-by.

"Moreover, Mr. Wu, have you ever thought that if there are too many advertisements in virtual life, will there be visual fatigue, and then these advertisements can still get the effect that manufacturers want?" Lin Feng's meaningful rhetorical question.

Wu Zhaopu took a breath. He didn't really think about it. Some time ago, he was still worried that there were no advertising companies willing to join in virtual life. These two days, he was busy with too many advertising companies and how to auction. He never thought about what would happen if there were too many advertisements in virtual life? The entry of several advertising companies is very eye-catching for all players, but if there are too many advertisements in the game, it may be a disaster. At that time, in the face of overwhelming advertising, players will have absolute visual fatigue and aesthetic fatigue. At that time, the novelty and interactivity of virtual resources in virtual life will be less obvious, and the advertising effect of manufacturers will be greatly reduced.

What to do—— Wu Zhaopu's face was anxious and his forehead was sweating. Now the advertisement will be auctioned. However, if the advertisement auction fails to meet the manufacturer's requirements and can't give enough profit return to the manufacturer, what will be smashed at that time is not only the game "virtual life", but also the brand-new idea of advertising replacing the traditional charging mode. In the future, even if there is a better opportunity and a better plan, It can't be launched. Because advertising companies have lost confidence in it.

"Mr. Wu! Mr. Wu! Mr. Wu Looking at Wu Zhaopu anxiously pacing up and down the room, Lin Feng was secretly funny, but he was also very moved. Since joining the "second world", Wu Zhaopu has been conscientious and dedicated. His feelings and loyalty to the "second world" are incomparable.

"Mr. Wu, don't worry, don't worry!" Lin Feng a burst of light call, finally called the anxiety of Wu Zhaopu.

"What can I do, boss? The auction will be held tomorrow. By that time, the major manufacturers will definitely ask this question, but we have no solution. What can we do then? " Wu Zhaopu sighed. He was in a state of confusion and didn't know what to do.

Lin Feng patted Wu Zhaopu on the shoulder and offered him a cup of herbal tea.

"Mr. Wu, the solution to this problem lies in what I said - players sharing advertising profits." Lin Feng said with a smile.

Wu Zhaopu's eyes brightened and he drank all the herbal tea in his hand. He looked at Lin Feng intensely, waiting for Lin Feng's answer. I don't know what Lin Feng actually means by "players sharing advertising profits"!

At this time, some network forums, began to spread a post - "second world" for advertising profits against the interests of players - the post. In the post, it is pointed out in detail that although Lin Feng keeps saying that he is for the benefit of the players and for the welfare of the players, so he has replaced the charging mode of traditional online games with advertising, but in fact he wants to use completely free as a bait to earn amazing advertising fees for himself. But in fact, in the end, the players have to bear all the consequences. Finally, players are no longer playing games, but watching advertisements. They spend a lot of time watching advertisements on the Internet every day.

In this post, there are also a few pictures with "Photoshop" to modify the simulation of the future "virtual life" to insert a large number of ads. In the picture, the whole "virtual life" inside the full screen ads, the player's line of sight, full of ads, almost no one can see. If you just look at this picture, it's true that, as this post says, players are not playing games, but watching advertisements, spending a lot of time watching advertisements every day.

Finally, the post also calls on players to immediately unite to resist the pure commercial behavior of "second world", which is for their own interests and ignores the interests of players. Players should take the way of joint strike to put pressure on "second world", so that "second world" can return players to a clean game world without advertising.

The appearance of this post, under the spread of "intentional people", instantly spread to every corner of the network, no matter at home and abroad, all netizens have seen this post, and launched a heated discussion on this post.

Netizen "the source of everything" claims that "second world" has always been a game company with the interests of players first. From the launch of "Second World Club", a fine magazine with the latest content of the game industry every month, various discounts, and an unprecedented annual large-scale players' meeting, It has been proved that "the second world" is the most friendly to the players and treats them as friends. And there is only one game company in the world that gives back such gifts as "second world". Therefore, some people say that "the second world" deliberately infringes on the interests of players, which is absolutely throwing ink.

The speech of "the source of everything" has been approved by a large number of netizens. Especially considering the importance of "the second world" to the players in the past, they all think that "the second world" will never neglect the interests of the players in this way, and will only infringe the interests of the players in order to pursue the interests of the company.

But just over ten minutes later, the "source of everything" was attacked by a large number of Internet users, calling it a "second world" staff member, self concealing and self beautifying, and claiming that facts speak louder than words. If all 278 manufacturers' advertisements are embedded in the game, in order to protect the interests of these advertising manufacturers, besides watching the advertisements, the players will not only watch the advertisements, I can only watch advertisements.

Because this remark is too violent and the truth is clear, the trend of Internet public opinion suddenly changed and turned to the side of anti "second world". Especially under the leadership of some "people with heart", many players began to demonstrate in "virtual life", calling for "second world" to return "virtual life", The game world without advertising.

"Boss, emergency." Lin Zhiling came in with a burning face, opened the notebook in front of Lin Feng, and entered virtual life. At the moment, in virtual life, dozens or hundreds of players gather to March among cities, chanting slogans to boycott advertising and return the interests of our players.

"Boss, not only in this city, but also in other cities." Lin Zhiling also adjusted the pictures of several cities, and similar processions and demonstrations appeared in all of them. However, the scale of the demonstrations varied from more to less. At most, thousands of players can gather to boycott Lin Feng's advertising instead of the traditional charging mode, and call for Lin Feng to cancel the virtual auction immediately.

"It must be that someone is jealous and is deliberately making trouble!" Wu Zhaopu's eyes turned red when he looked at it, which showed that someone was aiming at the "second world". Obviously, he was envious to see that the advertisement of "second world" replaced the profits of the traditional charging mode of online games, so he made some small moves to destroy the plan of "second world".

"Boss, so far we haven't found out where this post first appeared, but the company's network security department is tracking it down, and it has already got a clue." Lin Zhiling said in surprise.

Lin Zhiling always has a doubt about the company's network security department. This department is isolated. All the personnel of the company, except a few senior managers, are not allowed to enter. Moreover, there are eight "wolf tooth" security company's most elite security guards 24 hours at the door, and the "cloud computing" department have become the company's two core departments. Employees once joked that the defense strength of these two departments is no less than that of the president of the United States.

Now the security department with such a high level of defense has heard that it is tracking down the source of this post, which is really surprising. Although Lin Zhiling has never been in touch with the IT industry before, as the Secretary of the world's richest man, she naturally has a deeper understanding of the IT industry. Like this kind of post circulating on the Internet, especially the very aggressive post, and it is obviously suspected of manipulation. In this case, it is almost impossible to trace the source of the post. But the network security department of "second world" said that it had already got something, which had to be surprising.

What secrets are hidden in the "network security department" is what most employees in the "second world" want to know and be curious about. After all, the "cloud computing" department was so heavily guarded, because "cloud computing" was the IT technology leading the world for several years. But why is the cyber security department equally guarded? Lin Zhiling was very curious. She wanted to ask Lin Feng several times about why the network security department was so heavily guarded, but she finally held back. As a qualified secretary, you should know that there are some things you can ask and some things you can't ask.

Glancing at Lin Zhiling's puzzled expression, Lin Feng naturally knows Lin Zhiling's curiosity about the network security department. But this secret, Lin Feng will never reveal. Including Li Zhiyou, Avril and the most intimate people, Lin Feng did not tell them. Because of the existence of Kevin Mitnick, the world's chief hacker, he is the most concerned person of the FBI in the United States. Since his disappearance, the FBI has never given up on his pursuit. Once his news comes out, it will bring great trouble to Lin Feng.

Lin Feng, in particular, has always been the most uncomfortable presence of the Bush administration. It's just that Lin Feng has nothing to do with it because he has been suffering from no evidence. Otherwise, Lin Feng believes that the Bush administration will surely put itself in prison to commemorate the statue of liberty and the completely vanished White House.

"Boss, it's better to simply announce that" virtual life "will be changed to the traditional charging mode!" Wu Zhaopu looked at the "virtual life" game inside, players continue to March demonstrations, shouting "let the second world" also players a clean world of the game slogan, a face unhappy.

Looking at this scene in the game, Lin Feng is also angry. I think these players are too forgetful, too forgetful. Lin Feng asked himself, "the second world" does not say to players that there will be no future, at least unprecedented. The result is that the players are treated like this, which makes everyone angry.

But after all, he and others run a company, and his customers are God and his parents. Lin Feng has absolutely no reason to offend them. Whatever the reason! What's more, most of the players are ordinary people, and they are all young people. They are very impulsive and easy to be bewitched and used by others. It's normal for them to have such a congestive behavior.

However, as Wu Zhaopu said, the strategy of abolishing advertising instead of the traditional charging mode of online games should not be changed to point card charging or props charging. If it does, it's a real hit. Moreover, in the end, the "second world" is not a person inside and outside, that is, it offends the players (players will never do it if they enjoy free and charge again!), They offended the manufacturers again.

If you offend the players, you will offend your parents, the manufacturers, and the companies in all fields of the world. If you offend both sides, you will only end up in bankruptcy.

"Mr. Wu, there's nothing to be angry about. They're all being used. " Lin Feng asked Lin Zhiling to bring Wu Zhaopu a cup of tea with clear fire.

Wu Zhaopu drank all the grapefruit tea in the water.

"Well, boss, it's not me who said that our company's attitude towards players is absolutely the first in the industry, and no one is out there. But players are so easy to use, forget what we have done for players in the past, it is really disappointing. If we, like other game companies, only play our own games well, our profits will increase by at least 5 percentage points in that year. " Wu Zhaopu said with a disappointed face.

Wu Zhaopu couldn't help being angry. Originally, the profits of the "second world" were extremely rich, far more than the profits in the financial statements. But many of the profits are used to give back to the players, and Wu Zhaopu's 5% is not too much. Unfortunately, in the end, it was in exchange for a heartbreak.

Sure enough, human nature is forgetful.

"Well, Mr. Wu, let's continue to discuss our strategy of sharing advertising profits among players. As long as this welfare is introduced, I believe these rumors, these so-called demonstrations, will disappear. What's more, at that time, players will naturally understand everything and will know that they misunderstood our company. Mr. Wu, players are emotional. It's easy to be used and moved. At that time, we will gain more player loyalty. " Lin fengxiao said.

Wu Zhaopu thought about it, and now it can only be so. He also knew that what he had just said was angry. If you're really angry with the players, then the "second world" doesn't have to open. If you're angry with your parents, there's only one end - bankruptcy. It's better to go home early and have a wife.

Later, Lin Feng and Wu Zhaopu continued to discuss their own plan of sharing advertising profits, and held a small meeting to discuss the advantages and disadvantages. Of course, when discussing the pros and cons, as the official spokesman of "second world", Chen Xiaowei also came forward to refute the rumor, calling on players to calm down, and repeatedly reiterated that "second world" is absolutely the company that cares most about the interests of players in the industry, hoping that all players will not be misled and listen to the side letter.

However, it is obvious that Chen Xiaowei's efforts are in vain. Players are still there, the parade of the parade, the protest of the protest, ignore Chen Xiaowei. Moreover, under the leadership of "people with heart", things seem to be getting worse.

Now, some office building.

"President, everything is going according to plan." Said one of the attendants.

"Well, go down and let them work harder. If the "second world" is not handled properly this time, it will be a major crisis. If the "second world" collapses, we will not be able to obtain the maximum benefits, but we will wipe out one of the biggest potential enemies. " The president said.

"Yes." The attendant agreed.

"By the way, get in touch with them and let them work harder. If the "second world" is not handled properly this time, they will benefit the most. " The president said holding the foot of the glass.

"Yes, I'll get in touch right away." The attendant nodded and turned away.

The president pondered over the floating clouds outside the window and secretly calculated how to maximize the company's benefits once the "second world" really mishandled and encountered a crisis（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)