Chapter 505

In the "second world" conference room, there are only three company representatives on the table: AMD (Chinese Name: ultra micro semiconductor), ATI (Chinese Name: yetian) and via (via), which are extremely inconsistent with the title of the "2002 first computer hardware future development summit"“ The absence of Intel, IBM and NVIDIA almost made the summit a joke.

However, for Lin Feng, although the absence of several giant companies in the industry made the scene very cold, fortunately, all the company representatives Lin Feng wanted came.

"Delegates, I think you know better than I do about the situation of your companies." Lin Feng tapped the desktop with his fingers and pointed to Guo kezun, President of AMD Greater China.

"Mr. Guo, I don't need to say much about the current situation of AMD. Although your company has made a good turnaround with "K7 processor", in the first two quarters of this year, "Intel" still occupied an absolute dominant position in the CPU market, accounting for 80.8% of the market share. Whether it is the high-end market or the low-end market, "amd" chips failed completely. Even the K7 processor you are proud of“ Lin Feng said with a data sheet.

"Amd" Greater China region president Guo kezun frowned, this saying is a bit harsh, but it is the truth. In the processor market, "Intel" is as powerful as the "sigh wall" deep in the region. No matter how hard "amd" tries, this "sigh wall" is still and firm, which makes all "amd" employees look and sigh.

Lin Feng also pointed to Dave, vice president of "ATI." the graphics card market has always been a highly competitive industry. In the past, WD, videot, Tseng labs and cirrus logic, which used to be powerful for a while, have become a thing of the past. ATI used to be a "leading" enterprise in the graphics card industry, but now it is far surpassed by NVIDIA, Nivdia's market share has reached an astonishing 70%

"ATI" Vice President Dave has no choice but to shrivel mouth, if the "CPU" market competition is fierce, then the graphics card market can be described as miserable. There are countless companies that have been eliminated, and all of them have created brilliant achievements. Unfortunately, in the graphics card market, today's high-end is tomorrow's medium and low-end. Graphics card companies must continue to research and develop, but once they make a wrong decision and take the wrong step, huge R & D funds will disappear, and they will also lag behind their competitors in technology, and their market share will decline. Finally, the company will launch into the market and become the yellow flower of yesterday.

Lin Feng looks at Xu Tao, the vice president of via. Lin Feng doesn't have much to say about via. Weisheng is different from "amd" and "ATI". Weisheng mainly produces chipsets, central processing units (CPUs) and memories for mainboards. It is the largest independent motherboard chipset design company in the world. It's an accident that Weisheng can come this time, but it would be better if Weisheng could join in his own plan.

"Ladies and gentlemen, there is an old Chinese saying that if you are poor, you will change; if you change, you will be flexible. So, I'd like to put forward here today that we should unite vertically and horizontally, and hope that all the companies present can form a brand new super company, and make use of their own advantages and technologies to jointly fight against the strong enemy. " Lin Feng said with a fist.

The representatives of the three companies looked at each other in horror. The plan was too bold, but what Lin Feng said was not totally unreasonable.

Now several companies have their own difficult experiences.

"Amd" needless to say, in the face of the strength of "Intel", now it is only struggling to support. Although its market share has slowly increased from a few percent before to 18.2% now, it has been losing money. But there is also a fatal weakness, "Intel" is now developing "CPU, motherboard, graphics card" integration technology, and this is only a single production microprocessor "amd" company does not have. If we can really unite with "ATI", once the "leader" in the graphics card industry, it's a good suggestion, which can make "amd" complement each other.

And if it can merge with the "second world", it may have the effect of the "win Tel" alliance of that year. After all, the position of "second world" in the online game industry is second to none. As long as the "second world" game optimizes the "amd" processor, "amd" processor can achieve faster speed than the "Intel" processor, which will undoubtedly make all players reconsider when choosing CPU.

Guo kezun, President of "amd" Greater China region, has a thoughtful face.

As for "ATI", I am also very interested in this vertical and horizontal combination. At present, "ATI" is facing only one "NVIDIA" competitor, but "Intel" is starting the integration technology of "CPU, motherboard and graphics card". If this plan is really successful, it will not be a big blow to the graphics card market. Single production graphics card, in this situation, I am afraid the future prospects are not good.

If it can be combined with AMD, it will undoubtedly dissolve the integration technology of Intel, and the position of second world in the game industry will give full play to the ability of ATI display chip.

Dave, vice president of ATI, is already in the mood.

Xu Tao, vice president of Viagra, is also very interested in this plan. Although Viagra mainly produces chipsets, central processing units (CPUs) and memories for mainboards, most of the chipsets are sold to other competitors. It would be a good choice to reach strategic partners with AMD and ATI. What's more, most of the families who buy computers now are mostly used for games. As long as the second world official website recommends "Weisheng" brand, and the status of "second world" in the hearts of players today, it is definitely better than any advertisement.

However, representatives of the three companies all have a question: how to merge? What is the shareholding ratio of all parties?

Looking at the Three Representatives' puzzled expression, Lin Feng smiles.

"Ladies and gentlemen, I think our four companies can set up a new joint venture. This is my plan. Please have a look. " Lin Feng ordered people to hand the three plans to the representatives of the three companies.

The Three Representatives looked at each other, clenched their fists, opened the plan with a trace of expectation and a trace of uneasiness.

There was a silence in the conference room, only the voice of the Three Representatives reading the contract silently was heard, and the atmosphere was extremely depressed.

Wu Zhaopu and others didn't know about Lin Feng's plan in advance. It was the first time that they heard about it. They were shocked by Lin Feng's bold plan. Although the success of this plan will bring great benefits to "second world", if it fails, it is not a joke to spread that a game company in "second world" wants to join forces against "Intel" and other companies. I'm afraid many companies in the industry will laugh their teeth off!

However, Bruce Allen, who is in charge of the research and development of supercomputers, is very excited about this plan. If it really succeeds, the performance of his supercomputer will double again. With AMD technology, his supercomputer will definitely be able to load more online players. And, of course, personal supercomputers are no longer a dream. However, Bruce Allen knew the difficulty of the plan in his heart, and looked at the serious three company representatives in the conference room with uneasy heart.

However, Lin Feng is not as nervous as Wu Zhaopu and others. Lin Feng has been planning for a long time on this "joint vertical and horizontal" plan. With today's chips, Lin Feng has absolute confidence in this plan. As long as AMD and ATI have some achievements, they will agree.

After a long time, after reading the plan, the representatives of the three families exclaimed and looked at Lin Feng with different eyes. Before reading this plan, the three representatives only thought that Lin Feng was a successful game businessman with keen insight into the game and a person who could promote the development of the game and change the history of the game. But after reading this plan, I deeply realize that this person can not only change the history of the game, but also change the development of computer hardware.

The main content of the plan is how to cooperate with the four companies. The new joint venture company will focus on "second world", "amd" and "ATI". The three parties will invest in their own company assets. Weisheng will provide motherboard chipset technology. At the same time, Lin Feng also personally provided us $2.7 billion in cash to become a shareholder in pure cash.

This $2.7 billion in cash is indeed a timely help to "amd" and "ATI", but it can not completely impress the representatives of "amd" and "ATI". If it is only cash, it is equivalent to Lin Feng's acquisition of two companies in disguised form. There is no such cheap thing in the world.

What really moved "amd" and "ATI" is that "second world" won the right to operate public Internet cafes in East China, Tencent's right to operate Internet cafes in South China, and the license of "trusted computer manufacturer authorized by the Ministry of education". These two points are highly valued by representatives of "amd" and "ATI". In particular, the license "authorized by the Ministry of education to be a reliable computer manufacturer" is a gold lettered signboard for sales.

Although China is a developing country, it is an emerging powerful consumer market. If we can open the market in China, it will be a turning point for AMD and ATI. Chinese mainland computer consumption market is now under the impact of Yangcun school and distance education software. China's personal computer market is extremely demanding. If AMD and ATI merge with the second world, the huge cake market will naturally swallow up the vast majority of the products of the two companies, which is the envy of the representatives of "AMD" and "ATI". It's impossible to refuse.

Of course, what makes AMD and ATI more interested is the authorization of "cloud computing". If a new joint venture can be established, it will be able to take advantage of "cloud computing".

As for "cloud computing" of "second world", the industry has been salivating for a long time. All companies have inquired about its licensing fees, but "second world" flatly refused. Although many companies, such as "Google", "Microsoft" and "IBM", are developing their own "cloud computing", it is obvious that "second world"'s "cloud computing" is more than one step ahead of the industry in this respect.

Opportunities, but also challenges? How to choose?

After the representatives of the three companies looked at each other, Qi Qi said, "Mr. Lin, this matter must be decided by us. We will immediately go back to the board of directors to discuss the merger."

Lin Feng nodded, "then I'll be here waiting for your good news."

After seeing off the representatives of the three companies, Wu Zhaopu sighed at the calm Lin Feng. His nervous palms are full of sweat, but Lin Feng is calm, which is really admirable.

"Boss, do you think these three companies can really agree?" Wu Zhaopu always feels suspended in his heart. It seems to be a combination of vertical and horizontal, but in the end, Lin Feng is the largest shareholder, which is equivalent to annexing "amd" and "ATI" in disguised form. Will the two companies agree?

Lin Feng patted Wu Zhaopu on the shoulder and comforted him, "Mr. Wu, don't worry. As long as they have foresight, they will promise."

Wu Zhaopu frowned, but he could only hope for success. Otherwise, the company will become a joke in the industry.

Lin Feng smiles. This time, Lin Feng relies on four things: first, the status of "the second world" in the game industry; 2、 Own 2.7 billion dollars in cash; 2、 The potential of Chinese market; 3、 "Cloud computing". Of course, the dilemma of AMD and ATI.

If the merger is successful, "second world" will have its own hardware development capabilities. Not only will the performance of supercomputers be improved, but it will also win the right to operate public Internet cafes in East and South China. It will also be able to assemble computers and operate Internet cafes at the lowest price, and promote the popularity of "second world" games. At the same time, "the second world" can also face the parents who are worried about their children's education in the whole country, and launch the most high-quality and inexpensive personal computers, which can not only win the reputation, but also make huge profits.

Of course, Lin Feng's original intention of acquiring "amd" and "ATI" is just for his company's game operation.

The tragedy of swordsman's devotion to the country can never happen again. Although it can hold 200000 players to play on the same server, the cost is four supercomputers, which is too high. Moreover, Lin Feng's ideal is that millions of people are online. Now it's only 200000. The gap is too big. What's more, the company's $1 billion development of "World War" is the real highlight, but the name "World War" is a joke if it can't accommodate global players. Therefore, the player computer must be upgraded as soon as possible.

Minwu Li, who is responsible for the development of "World War", has estimated that "World War" must meet the needs of tens of millions of players playing on the same server in order to become "World War" and fully show the charm of this game, otherwise the initial investment will be wasted.

Bruce Allen, who is in charge of supercomputers, has a more optimistic estimation. According to Moore's law, if World War II goes on the market three years later, according to the standard configuration of players' computers at that time, if he wants to meet the needs of tens of millions of players playing on the same server, the number of supercomputers that "second world" needs to undertake will be calculated as "ten thousand", And it's the supercomputer performance estimated by Moore's law in three years.

In terms of tens of thousands of dollars, a supercomputer costs tens of millions of dollars, and "the second world" will have to bear 100 billion dollars of hardware investment. According to the point card charging system, according to the global consumption level, an average of 1 RMB per hour, ten million players can earn 10 million RMB per hour, which is about 1.22 million US dollars converted into US dollars. Apart from the corresponding labor and maintenance costs, there is a net profit of nearly 1 million US dollars.

An hour's net profit is $1 million, a day's $24 million, and a year's $8.76 billion. The profit is absolutely amazing, but it takes 11 years and 4 months to recover the cost.

11 years and 4 months. It takes 11 years and 4 months for a game to recover its hardware cost. This cycle is too long. What's more, "second world" can't afford 100 billion dollars of hardware investment.

Therefore, we must break the "Moore's law" to accelerate the development of computer hardware and break the habit of Companies in the industry to sell a mature product without competitors. Therefore, it is imperative to cooperate with AMD and ATI. What's more, the 21st century is a network era and a high-tech era. In the era of high technology, the most indispensable is the chip. Whether it's computers, mobile phones, microwave ovens, or airplanes, ships, or tanks that you can touch everyday, there are chips in them.

This is not only a cooperation that can make the "second world" develop continuously and rapidly, but also bring huge benefits.

Looking at Wu Zhaopu, who was still uneasy, Lin Feng walked by.

"Mr. Wu, don't think too much about it. Believe in the potential of the second world. By the way, has that thing been found at the auction house? " Asked Lin Feng.

"Boss, with the help of Mr. Li Zekai, the Sotheby's auction will be held in Hong Kong this time. Only in this way can it be more hidden and won't be discovered. We sell and buy it ourselves." Wu Zhaopu said.

Lin Feng nodded. This will be a very important plan for the "second world" to establish a more glorious image. After the acquisition of "amd" and "ATI", the company will have hardware development capabilities, but it is facing the Big Mac "Intel". When the performance is slightly inferior to that of its rivals, impression score and emotion card are the only things Lin Feng can rely on.

After all, for ordinary consumers, "Intel" and "amd" CPU of the same grade, although there is a slight difference in performance, it is not obvious in actual use. At this time, it will be advertising and word-of-mouth that determine the purchasing power of consumers.

Advertising through money, but word of mouth through the company slowly set up. "The second world" has recently won many impression points by virtue of "Yangcun school" and "distance education software", but in Lin Feng's opinion, it is not enough. Just the word "game" makes many parents hate instinctively. If parents go to buy a computer, they will introduce what kind of CPU it is and say it is "second world"“ Second world? The development of the game, naturally let many parents will instinctively choose Intel.

Therefore, Lin Feng has to give these conservative parents an absolute reason to support the "second world"（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)