Chapter 674

Ma Keji has a lot of experience in talking about business. Everyone talks about it carelessly, that is, they don't reveal their cards. Mark talks about red wine, sports cars, and then about film production and secrets in the circle, that is, they don't talk about things related to business and business.

Philo held Mark's outstanding talent, beautiful wife and lovely children. On his wrist and cunning, he obviously skipped a chip. Soon he couldn't hold his breath and began to pull in the field of life. He asked Mark, "why don't you value the publishing industry?"

Mark said: "It's not that I'm not optimistic, but Time Warner's business is too bloated and complex. This publishing business can still bring hundreds of millions of dollars to the group every year. However, those greedy guys on the board of directors think that investing in the stock market and other technology industries will yield higher returns. They are a group of shameless people who want money. It's misunderstood that I did it. Is it possible? I have money, not money And is a cultural background, how can there be no bottom line for money? "

Mark is bragging and putting the blame on others.

Philo really ate this set and said: "the technology industry is not easy to mix. It updates too fast and develops too fast. As long as you stop for a moment or choose a little wrong, you will lag behind people."

Mark said: "yes! It's the same as making movies. Everyone tries hard to put money into movies. More special effects, more big scenes and more high-definition and beautiful pictures. They may forget that movies are the art of feelings. Without feelings, they are just industrial assembly line products. What's worth boasting about."

When Philo saw mark gossiping, but he didn't have any dry goods, he had to say, "I heard you're going to spin off the whole publishing business."

Mark affirmed this time and said, "yes! Is Yahoo interested?"

Ferrero Road: "In fact, Yahoo has been seeking transformation. As a portal website, we are an Internet media company. We hope to have more physical businesses, such as the publishing industry. We have too many resources to interact with them, which is a waste. If possible, we can share the content of the portal website with newspapers and magazines online and offline. Yes, we are right in your hands Interested in the publishing business to be stripped off, but your investment plan is not detailed and does not explain the trends of the four magazines. "

Mark seemed to see a large piece of delicious and juicy Tomahawk steak in front of him and waited for the knife. What is the hero's aura? That's it. He wanted to eat the fat meat and sent it to the door automatically. Lao Tzu was so angry that he pressed his desire to jump up and sing and dance, saying, "everything else can be talked about except time magazine."

"In fact, we are also interested in Yahoo," Ferrero said

Mark pretended to be very happy, hugged Philo and said loudly, "then we are a family. Cheers, my friend."

Philo was flattered and quickly touched the cup. Mark is quite famous for his lofty arrogance. He is an artist among the rich. He is a rich artist with a unique identity. He can eat well in that industry. People The magazine rated him as a person who can adapt to all work, either as a director or as the president of the company; as a military killer, he can eat a knife and lick blood, and make a living by making pornographic films (it is rumored that Mark's video hit rate is the first pornographic film in the world. If he participates in an adult Oscar, it is not difficult to win the grand prize. It is said that the organizing committee has invited him.) , it is rare to treat others so courteously. He modestly said, "it's a great honor."

Philo is very modest. He thinks that Mark's life is colorful, and he is just a coquettish program ape. Although he is very rich, he is a frustrated man in his life. When something like this happens in Mark's backyard, his wife is dead set on him. When Philo comes back later, he keeps arguing. Mark is a cowboy and a man.

But Barry said untimely: "Mr. Philo, in fact, we have many buyers. Hee hee, our policy is to get the higher price."

Mark denounced: "Barry! This is different. Can my relationship with the chief be compared with Bloomberg's fair weather friends? We must consider the interests of employees, and Yahoo is a good choice."

Barry smiled and said, "director Wang, personal friendship can't be above the interests of the company."

Mark asked, "how do you know that Yahoo's bid is not as good as Pengbo and Bertelsmann?"

Barry said: "the price of Pengbo is 15% higher than the market price, while Bertelsmann is higher, and it is cash. It comes to the account at one time."

Mark asked, "David! What's your offer?"

Philo's face is embarrassed. His offer is lower than these two gods, and they come to pick up cheap leaks. However, there are two international buyers who are not as good as each other in terms of financial resources and purchasing power. Yahoo's board of directors will not allow them to draw so much money to toss around the tertiary industry. With these two powerful rivals, they have few advantages.

Mark said, "David, you are the most sincere buyer. We are a perfect match. Don't you want me to sell it to the Germans?"

"Our offer is 8% higher than the market price," Ferrero said

As soon as Barry's face sank, he wanted to bring coffee to see off the guests. He looked like you wanted to entertain us. But mark stopped him and said, "Barry! Don't just think about money. Think about the employees. I like David, and their sincerity is the best. They should give a discount."

Barry said, "mark, it's hundreds of millions! It's decorative for you to be the supervisory committee of the board of directors?"

Mark said to Philo, "can you improve your sincerity a little more?"

Philo made a phone call and shook his head.

Mark said, "David, do you really want to buy it?"

"Yes," said Philo

Mark said, "I have a win-win proposal."

From its establishment to 2006, Yahoo's operating revenue increased rapidly to about US $7 billion, but since then, the operating revenue has not increased but decreased. In 2008, the operating revenue was US $3.885 billion and the annual net loss was US $3.559 billion.

It can be seen that 2006 is a watershed for Yahoo's development. Before, it benefited from the rapid growth of market dividend and technology dividend, but it is difficult to effectively transform when it needs transformation, which leads to stagnation and finally a sharp decline. The fundamental reason is that Yahoo lacks a strong leader to lead its own reform.

Throughout the history of enterprise development, there must be a strong leader behind the successful transformation. It can be said that the core of the transformation lies in a strong leader, such as GE transformation led by Welch and IBM transformation led by Gerstner. Internet companies can firmly control the enterprise through AB shares and other systems. For example, Larry Page and Sergey Brin to Google and Bezos to Amazon, they have been breathing with the enterprise.

When there are difficulties in the enterprise, the founder has both determination, ability, courage and authority to lead the reform and transformation, but it is difficult for professional managers to have such authority. We can see the importance of the founder by looking at the changes after Qiao Bangzhu left and returned to apple.

In contrast, Yahoo's founder, Yang Zhiyuan, hired a professional manager as CEO from the beginning, and another founder, David Philo, left Yahoo in 1996 (there is nothing wrong with the idea of retaining only shares and board seats. I play with technology and leave professional things to professional people. Although Yang Zhiyuan briefly served as CEO for about one and a half years from June 2007 to January 2009, he had to be depressed due to lack of management experience and lack of sufficient authority to promote internal reform and transformation due to his lack of combat for a long time He resigned unexpectedly.

Since the 1990s, the Internet industry has been in the stage of rapid development. Excellent Internet enterprises are based on long-term strategy and based on their own technical advantages. On the one hand, they build high and protect the city wall by strengthening their technical ability, on the other hand, they firmly grasp the market leader position and explore new fields through acquisition, so as to create students with rich forms and strong self hematopoiesis ability State system, such as Google, Amazon, Alibaba, etc.

Yahoo, as the founder of portal website, made a lot of money from advertising at the beginning, which also led to its overemphasis on short-term income and neglect of long-term strategic interests in its later development.

In 2000, Yahoo signed a cooperation agreement with the newly founded Google, abandoned its own search technology and adopted Google's search technology, and then helped Google promote search technology. Although this strategy brought huge traffic and advertising revenue to Yahoo in the short term, users soon flowed to Google. In 2004, Google's revenue caught up with Yahoo, and in 2009 , Google's revenue was $45.007 billion, more than 10 times that of Yahoo.

Yahoo not only helped Google, but also reached a search business cooperation agreement with Microsoft, generously helping Bing become the second largest search in the United States, while itself became the third from the second. In its agreement with Google and Microsoft, Yahoo valued short-term interests such as the proportion of search advertising revenue, and gave up the core market, technical talents and user data in the search field to Gu Song and Microsoft, led to Yahoo, which started in search, but failed in search.

The essence of Internet enterprises is technology companies, no matter Google, Amazon, Alibaba, Tencent, etc. Yahoo has always positioned itself as a media company and lost its position. Although it first established its pioneering position on the Internet by relying on content search and developed e-mail and other content, it has always regarded itself as a content realization company since then, And missed the opportunity of leading technology again and again.

Since Yahoo was founded, the technology has undergone earth shaking changes. New technologies such as better search technology, social technology and artificial intelligence have been updated rapidly, but Yahoo's technology has failed to keep up with the wave of technological revolution.

From the portal era of Web1.0 to the social era of Web2.0, the Internet is making great strides into the intelligent era of Web3.0. It has to be admitted that the portal era has entered the dusk, and Yahoo, which has created the brilliance of the portal era but has been deeply trapped and unable to get out, will naturally decline.