Chapter 660

Mm has invested huge publicity funds for Transformers 2: comeback. They have been released simultaneously in many countries and regions around the world and have made quite good achievements.

"Do you recognize that the first fight at the beginning of the film took place in Mordor?" this is what many diamond fans proudly ask people.

Since its premiere at 0:00 on the 24th, the sci-fi blockbuster Transformers 2: a comeback released simultaneously by China and MI has set off a box office frenzy all over the world. The box office of beimi's premiere has ranked among the top three in history. In the Chinese market, transformers 2 has also set off the first film viewing climax after the new year's festival. It is considered "no problem" that the box office exceeds 300 million yuan in the first episode.

But the "magic capital drama" in the trailer quietly "shrunk" when it was officially released in mainland cinemas. Many viewers are unaware that the city they live in has once appeared in this dazzling "robot war".

Viewers who have seen the trailer of Transformers 2 will be impressed by one of the "noodle eating Chinese old people" who is as stable as Mount Tai.

When the transformers of the good and evil factions fought in the streets of mordu, a strong air current rushed through the house, and the old man still sat steadily eating noodles. In addition to the "Noodle Eating elderly", buildings with obvious magic capital signs such as Huaihai Road and viaduct also appear in the trailer.

In fact, in addition to some long-range short shots, the crew of "Transformers 2" built an "old magic steel factory" in the United States as the main scene of "Transformers 2", which has also become a major selling point for "Transformers 2" to attract Chinese audiences.

Although the "destruction" of the magic capital has caused some controversy, when the film premiered ahead of schedule in South Korea, the director Mai copy said that he was very satisfied with the magic capital play and would not delete the film.

But Transformers 2, which was met with Shanghai audiences, still moved some operations. Shanghai's golden scissors were not joking. They still cut some sensitive scenes. When the Optimus Prime arrived at magic capital, they fell along the Oriental Pearl TV Tower and transformed into a dark night. The road signs on the viaduct were painted gray, so it was difficult to identify the road name. The audience could only see that the battle took place in a city inhabited by Chinese and could not recognize the "magic capital".

Some viewers believe that "it doesn't matter which city it happened in", which does not affect the brilliance of the fighting drama; Some viewers also believe that not only magic capital, but also many big cities such as Paris and New York that have been bombed beyond recognition in the film. Even Egypt's national treasure pyramid, American aircraft carrier and Diego Garcia military base can be laughed off. It's the king to see it well.

The 147 minute long "Transformers 2" in the sound and painting scene is enough to make people's blood. From the magic capital to the Egyptian pyramids, earth shaking explosions, firepower attacks, special effects at all costs, dizzying action scenes, and the most important thing is the appearance of 42 "new King Kong".

Along with all kinds of variant King Kong Toys shipped to cinemas around the world, in order to build momentum, the crew created 12 huge robots (Optimus Prime, the leader of the Bo sect, is spliced with 10088 mechanical parts without water)

, at the global Premiere of MM theater (formerly Kodak Theater), it was placed at the door of MM theater, causing a huge sensation. Since the giant robot was put out, a large number of fans and fans came to take pictures every day.

With the big sale of movies, all kinds of robot toys are also sold out, which is the real interest of this money-making machine. The deformable toys of every hot character will be on sale. It can be said that no boy on the planet doesn't like Transformers toys.

Chinese fans don't like star wars. This is because the original "Star Wars Trilogy" has never been officially released in the mainland, which makes it difficult to form a large-scale group of Star Wars fans in the mainland. In other words, beimi audiences' feelings for "Star Wars" are difficult to appear on Chinese audiences.

Moreover, compared with other Hollywood blockbusters, the stories and characters of the "Star Wars Series" have stronger continuity. Without the film viewing experience of the previous work, it is difficult to smoothly integrate into the scene of the new work, and even fail to understand the plot.

The biggest selling point of Star Wars series is feelings. For the Chinese market lacking such feelings, the set of "Star Wars" may be too old, and the audience still wants to see something new.

Transformers are different. The cartoon transformers I, II and III is an animation dream of the post-80s and even post-90s in front of the TV when they were children. They wait for transformers on the TV every day It has become a compulsory course at that time, and now Hollywood is moving animation to the screen in the form of real people, so that real robots can fight PK in a realistic real environment. It takes place in the contemporary era and around them. How exciting it is. Therefore, with these memories and selling points, it can naturally attract people and explode at zero time. Transformers 2 We have also achieved excellent results in China.

This blockbuster was released in North Asia at the same time, which caused a great sensation and aroused the same enthusiasm of the audience and fans. Transformers 2 was 33.71 million yuan a day on the opening day of China; broke 100 million yuan in four days, 200 million yuan in the first week; and 300 million yuan in 12 days (it took 12 days to break the 12-year record of Titanic).

At this rate, the final box office of Transformers 2 is expected to break the Chinese box office record of 360 million for Titanic and become the highest in the history of Chinese film box office.

As long as you go to the cinema, you can feel the amazing momentum of Transformers 2. In the largest Yonghua film city in Shanghai, you can use 11 halls with a total of 1529 seats to show Transformers 2. However, in the first week of the film, there was still a grand occasion that it was difficult to get a ticket. According to the relevant person in charge of Yonghua Film City: "Transformers in 2007" At that time, it was also released at 0:00 on Wednesday, which was very comparable. The 0:00 Premiere of "change 1" was 10000 yuan, and "change 2" reached 60000 yuan, a full six times. "According to the media, transformers 2 has received 20 million yuan in magic capital, and the relevant person in charge of China Film said that" Transformers 2 "has also reached 170 million yuan at the national box office, The weekly box office has ranked first in the country. The person in charge of the China Film Federation said that the film is likely to break the box office record of 360 million yuan for Titanic in 1998.

The market investigator of MM company learned that, as the top box office town in China, most of the halls of Hushang cinema are lined up for Transformers 2, and the number of screenings is close to 90%, but it is not easy to see Transformers 2 at the first weekend.

Many viewers are excited to go to the cinema during prime time, but most can only buy the sessions after two or three hours. More netizens "introduce experience" on the forum. If you want to buy a good position, you must buy tickets for the evening sessions early in the morning in order to see Transformers 2 during prime time.

The person in charge of Yonghua cinema said: "the average attendance rate of Transformers 2 in the morning last week was 80%, so it's normal to have a ticket in prime time. The main audience last week were transformers fans and the audience who will see Transformers 2 after watching transformers 1. The tickets should be better this week, but the tickets at half price on Tuesday will soon be sold out."

It can be said that this beer like super blockbuster is also popular overseas. Although it is not as strong as last year's dark knight, the box office sweeping the world is almost the same. This is the confidence that they dare to hit the billion mark.

This sci-fi blockbuster is not as good as its predecessor (which is one of the reasons why film critics sing bad), but its box office harvest ability is not inferior at all. Although these rough and simple contents are not pleasing to film critics, they are very pleasing to the audience.

The tough looking Bumblebee burst into tears because he was reluctant to let the hero go to school. Mikara chained the Decepticon "walking the dog". The soldiers of the rice army worked together to coax senior White House officials and throw him off the plane. The plot showing the director's humorous skills, such as jokes by Autobots' twin brothers, also made many viewers "add points" to the film.

However, some viewers gave the evaluation of "first-class scene and second-class plot" to the "robot war" impolitely.

The whole story is simply that the fallen king wants to devour the world, and male number one saves Optimus Prime regardless of life safety. At the end of the film, Optimus Prime, who got the "energy source" and resurrected, eliminated the Fallen King Kong, which was originally rendered extremely powerful. It was really a tiger head and snake tail, but these did not affect the fans' film viewing enthusiasm. Since the release of Transformers 2, it quickly ignited the summer audience's film viewing enthusiasm, which is also the second super blockbuster breaking 100 million in the first week of this year.

Since Spielberg's jaws, beimi break has been the hard box office standard, which has remained unchanged for decades. However, after spider man broke 100 million in the first week, there is a new standard to measure super blockbusters, which broke 100 million in the first week, but this powerful standard was quickly broken by pirates of the Caribbean 3, which broke 200 million in the first week. Now transformers has quickly refreshed this data, The first Friday day plus the afternoon and night show was 220 million, ranking first in film history.

Many people will disagree and think it's unfair that it will be released at midnight on Tuesday and on Wednesday, but you have to understand that how many blockbusters dare to be released on Wednesday? Moreover, the appalling achievement of 6550 in a single day is also amazing enough, ranking third in film history. It is the green US dollar that is the most real and persuasive.

When Will Smith failed to compete for the film emperor with "when happiness knocks on the door", he said sourly: "the audience has voted for me, and it is in green US dollars. I like this best."

Now "Transformers 2" mouth beer even if there is nothing wrong, with this strong box office harvest ability, it is enough to make all the bad voices extremely weak.