Chapter 654

Jackson didn't expect mark to buy so much. Where was his courage to promote imxa and 3D?

Mark said: "I vigorously promote imxa and 3D technology because more and more families have installed home cinemas and can experience the effect of Cinemas at home, so we have to promote imxa and 3D technology. This is just a reason to let the audience enter the cinema."

Jackson said: "the shooting and projection frame rate of 48fps can not only make the brightness of 3D movies higher (brightness is an important factor in the viewing experience of 3D movies), but also because its motion clarity greatly reduces the vertigo of 3D movies to the audience and provides an immersive viewing experience."

Mark said: "at present, there are only less than 400 cinemas in the world that can play films in this format. Do you know how much our mm cinema has invested in imxa and 3D transformation? We expect to return to China in five years and invest in transformation when there is no profit. The audit department will not agree."

Jackson said: "From your point of view, this is an advanced technology, and the imxa technology you highly admire can also be perfectly integrated with this technology. The famous camera manufacturer red explained the benefits of high frame rate for IMAX projection: in the case of 24fps projection, a fast-moving object on the imax50 foot screen will deform about 2 feet, while in the case of high frame rate projection, the deformation process is very slow The degree will be much smaller. In this way, the advantages of developing high frame rate films outweigh the disadvantages, whether from the perspective of the law of human eye movement or for the future of the film industry. "

Mark said: "whether imxa technology or 3D or 48fps technology has been launched for 20 or 30 years, but why is it still in the experiment? Some viewers do not buy high frame rate movies at this stage, and some film fundamentalists point to high frame rate movies "Excessive rendering makes the picture too fake and artificial. More importantly, high frame rate films, whether shooting or screening, increase the production cost. Producers have to deal with twice the material of 24fps films, while cinemas have to spend extra budget to buy film projectors and media processing units that support 48fps screening. These have become high frame rate films The negative factors of the exhibition. "

Jackson could not hide his disappointment. Mark did not support this technology. The development of high frame rate in the film industry was not smooth, but it caused waves among the people.

Many consumer video equipment manufacturers and video websites have long focused on high frame rate shooting and projection. Canon's consumer SLR and cameras are basically equipped with 60fps or 50FPS optional shooting frame rate, which further promotes the popularity of high frame rate shooting among the people.

48 frame version of the hobbit It can bring more smooth and clear pictures to the audience. Especially when watching 3D and IMAX versions, high frame rate can bring better visual effects to the audience. However, because we have seen 24fps films for a long time, some viewers can't adapt to the visual effects of 48 frame films due to their inherent viewing experience and aesthetic judgment, but if he can't even convince mark, let alone Convinced the others.

It's easy for mark not to support this technology, because in his time, imxa and 3D technology were popular all over the world, and there were such cinemas everywhere, and the 48 frame version technology was still in the process of exploration. Only a few major directors' experimental films were willing to use it, or could not be popular in ten years, he would not invest heavily in this technology.

James Cameron is planning to shoot and show avatar at 48fps or even faster frame rate The second part of the series, but not every director is a technophile like James Cameron. In addition, considering the cost, we haven't seen too many films that use 48fps technology to shoot and show. What's more, Cameron jumped the ticket again. His avatar 2 Who knows when it will be released? He successfully fooled Jackson into using this technology in his hobbit trilogy.

As a result, the market reaction was not good, the audience did not buy it at all, and even God was not optimistic about what was worth investing a lot of money in promotion. Mark was not stupid.

The Hobbit trilogy is more than one billion, which depends on the support of fans. Feelings are the only way to maintain fans. Mark believes that more retro epic scenes can make the audience pay more. When the audience enters the cinema to support hobbit, they pay for feelings, but are not obsessed with high and new technology. Hobbit With the support of a huge fan group, there is no collapse. If it is an innovative series, nine out of ten will collapse.

Seeing that mark was not moved, Jackson continued to agitate his tongue: "Since the birth of the film in 1895, there have been four major changes in technology and form: from silence to sound; from black and white to color; from ordinary screen to wide screen; from 2D to 3D. Now, when the tide of 3D film is still in the ascendant, the fifth film revolution from 24 frames per second to 48 frames per second is close at hand! Who master the leading technology, who Is the master of this era. "

Mark said, "Peter, it's not persuasive!"

Jackson said: "In fact, the of high frame rate movies is not a new idea at all. Doug tramble developed and promoted 60fps high-definition video technology 30 years ago, and the effect is very good. However, it is a pity that this technology did not enter the mainstream except for entertainment screening in some theme parks. At that time, the cost problem caused by high-speed film operation and the technical difficulty in screening were still very high Yes. However, if anyone has seen a Star Trek movie in Disneyland, he should have experienced the effect of 60fps frame rate.

"We are King Kong in Universal Studios" 60fps technology is also used in demo films. Now, cinemas around the world are evolving to digital projectors, and many films are shooting with digital cameras, which greatly reduces the difficulty of increasing the frame rate. Most new digital projectors can support 48fps, but some firmware upgrades are required on the server side. We have tested 48fps and 60fps, which are in The difference in effect is difficult to detect with the naked eye, but the improvement compared with 24fps is significant. "

"Old filmmakers may criticize that it is not like a movie without the effect of blur and flicker. There are many such purists in our whole team, but now everyone has been convinced. You will soon get used to the new face of the film and find that it brings us a more realistic and comfortable visual experience. It is like the change from black glue to CD. I've learned There is no doubt that the era of film shooting and broadcasting at high frame rate is coming. "

Mark said, "then you should know why this technology is not popular. Peter, we make movies more to create and pursue more profits. Without enough profits, we can't focus on our work and make more movies."

Jackson confidently said: "the Hobbit is not a problem to make money."

Mark said: "we all know this. We have invested nearly seven or eight billion US dollars to make great works. The ultimate goal is not to make profits, but to make a lot of money and make more money. I don't mind you making the scene bigger and improving the welfare of actors, but it's not wise to spend a lot of money on experimental films."

Jackson said: "if you have seen avatar, you will know that the technological revolution in this industry will happen at the next moment."

Mark said: "yes! My team and I think this will be imxa and 3D technology. We bet on these two technologies, so we also vigorously promote these two technologies. At present, we don't mean to promote other technologies."

Jackson was extremely disappointed. He thought that Mark's keen sense of smell as an excellent filmmaker would easily accept the proposal. Who knows that mark is the most stubborn and difficult to convince. He was disappointed: "this is seriously inconsistent with my expectations. I'm not sure I will take over the project."

Mark said, "Peter, don't be childish. We all know that you are responsible for the Middle Earth world. Do you have the heart to let me hand it over to a mediocre person? Now the project has been approved and is in rapid preparation. I won't wait for anyone."

Jackson said, "but your requirements are completely inconsistent with my creative concept. In this case, how can I make good works?"

Mark said: "without 48fps technology, you can't make the Hobbit? What about your spirit and aggressiveness when you made the Lord of the rings? Do you want to be like Cameron, there's no fun except technology?"

Jackson blushed and said, "this is a super production. Naturally, we want to give the audience something different that they can't see at ordinary times and worth the ticket price. This 48fps technology will give them an unparalleled viewing experience."

Mark said, "there are so many real scenes in my dark knight, and no one complains that it's not worth the ticket price. Peter, you asked me to take $700 million to make an experimental film. How can I explain it to the board of directors?"

Jackson thought, "who dares to tell him in mm and Time Warner?" he said: "this is the inevitable trend of trend development, and James Cameron highly praised this decision." he thought mark and Cameron sympathized with each other and were very friendly, and he should listen to Cameron's opinions.

Mark said: "Cameron is very cunning. Do you know why the schedule of avatar is pushed again and again? It is because he is waiting for enough imxa and 3D cinemas. He is fooling others to do so, but 20th Century Fox does not invest much in this aspect, so he is forced to ask me. I ask you, when will Cameron's Avatar 2 be released?"

Jackson said: "James told me that Avatar 2 will be released in three years, that is, 2012."

Mark said: "OK! This is quite the same as the unexpected journey of hobbit 1. The first one adopts the traditional production method. After Avatar 2 is officially released, we can decide to adopt that technology according to the market response. Cameron is so crafty that he can't hide behind his back and deceive us to jump into the pit."