Chapter 603

The box office of beimi in 2008 has been far better than expected.

Beimi's box office in 2008 was full of drama. At the end of 2007, a record harvest, everyone began to plan ahead: what should we do in 2008 in the absence of century selling works such as Spider Man 3, Shrek 3 and Pirates of the Caribbean 3?

Far beyond the expected summer file: however, after the gentle spring, the 2008 summer vacation, which was considered unable to match last year, bloomed again and again: the premiere far exceeded the expected "twilight 2" and "sex and the city", the small soldier made great achievements in "mother MIA", "gambling city romance", "Pineapple Express", and the immortal "Indiana Jones 4". The animation is win-win Kung Fu Panda, robot Wali, national Superman, don't provoke zohan, invincible hawk, Mummy 3, confused detective, journey to the center of the Earth 3D, tropical thunder, etc.

The assassin League and mother mia, will Junlin's Superman, the king's invincible Dark Knight.

Although there are also "Speed Racer", "ship Dave", "electronic world hegemony 2", "alien battlefield", "ten thousand years of prehistory", people scratching their heads "broken panic", "master of love" and "Legend of Narnia 2", this summer vacation is more brilliant than everyone's imagination.

A tortuous winter season: the following autumn was smooth and smooth, with occasional highlights; after entering November, beimi film city broke out again. Madagascar 2, 007: breaking the quantum crisis and angels and Demons premiered for three weeks, and the 70 million level premiere immediately increased the total revenue in 2008, even beyond the same period in 2007. However, due to "Earth's spin off day", "echo", and even Will Smith's "seven pounds" suffered Waterloo. Four Christmases, which only rely on one family, is obviously not the opponent of the top three of last year's "I am legend", "Alvin and chipmunk" and "National Treasure 2". Therefore, the annual total box office fell again.

At the last moment, bedtime story, the wonders of Benjamin Barton and Marley and me, which were released on December 25, rebounded wildly and gathered to catch up with the world, but it was a little late.

As of December 31, the total box office of 2008 (9.8 billion) still failed to surpass the historical peak of 2007 (10.1 billion), but it also ranked second in film history. There was no collective diving in 2005, which was much better than expected.

Among the six giants, Warner has the best revenue. One "Dark Knight" swept thousands of films, with 600 million North meters and 1.26 billion tickets around the world. Mm ranked second. Several big selling works made their box office revenue of 2.1 billion North meters, with a market share of 21%, only a few million less than champion Warner, and Disney ranked third.

This year is a year of economic crisis. The biggest impact of the financial crisis on Hollywood is the separation of paramount and DreamWorks. The American financial storm in September affected not only the financial market, but also all walks of life in the United States. The impact on the entertainment industry, which belongs to optional consumption, is naturally very obvious.

The first is the death and bankruptcy of those private equity funds on Wall Street, which makes private placement for Hollywood scarce. In the days of national money shortage, investing in films has become an unwise choice.

When the financial crisis broke out, the Hollywood film market took a sharp turn downward with the curve of the stock market. Now think back to the beimi film market in September, which was the lowest point of the whole year. The reason why no one in the entertainment industry could stay away is the linkage between Hollywood's capital sources and the financial system of Wall Street. With the economy entering a recession, the adjustment of the entertainment industry is inevitable When the financial system is difficult to protect itself, Hollywood will have to face a lot of capital problems to solve by itself.

The impact of the financial crisis on the entertainment industry is obvious, and the impact on DreamWorks is the first. On October 6, the share price of DreamWorks Animation fell by 7% in one day. Even though DreamWorks achieved remarkable performance in 2007, the underlying reason behind the conflict of interest is not so simple. Although DreamWorks has the best creative team in Hollywood, it is different from several other companies after all Compared with big film companies, it started the latest and its own strength is also the weakest.

It was originally acquired by paramount because of its lack of anti Strike ability. However, now paramount is also difficult to protect itself. DreamWorks had to choose to cooperate with reliance group, an Indian entertainment giant. After all, it needs an investment of US $500 million to continue the dream of film studios to produce six films a year. But whether paramount is willing to spend such funds is a problem Paramount itself has lost a lot of funds, and reliance can afford this price, which makes Xinde and DreamWorks quickly approach.

Lai Laosi took the path of Disney, but Disney executives saw all kinds of difficulties between DreamWorks and paramount. They were afraid that they would repeat the mistakes. They had some doubts about cooperation. It happened that brother a San, a fat sheep, leaned over to be slaughtered. If he didn't kill white, he would kill first.

Now Hollywood is short of money. All the six giants except mm have production reduction plans. In order to make the company run smoothly, anyone dares to take the money and is not afraid of being hot.

At this year's sho West exhibition in Las Vegas, fician, President of the American cinema Federation, said the following: "in the past 40 years, the United States has suffered seven economic recessions. However, in these seven times, there are as many as five times. The box office of the film rose strongly in that year."

Why do American film industry colleagues have such an optimistic attitude? Because American movies are cheap! The American film industry has always held the view that when the economy is depressed, the audience will inevitably reduce luxury spending and correspondingly increase those low-cost consumption items, and watching movies undoubtedly meets such conditions.

The release of more than 400 films in 2008 should ensure the strength of the market, but it later proved that the situation was not the case. After entering the autumn file, even though a large number of films were released and the number of works launched in the clearance operation at the end of the year was amazing, the film market was depressed day by day. The impact of this financial crisis was too profound!

The release of the blockbuster was postponed. The most obvious example is Harry Potter and the Half Blood Prince. The annual blockbuster originally scheduled to be released in November has been postponed to next year's summer. Although the producers did not directly link the postponement of the film to the financial crisis, everyone knew it at the moment of the announcement.

Warner's internal argument is that there is a powerful Dark Knight this year. Everyone is full and vomit. What will they eat next year? There will be no major blockbusters next year! So I decided to postpone it to next year.

Another example is "the rebels", also starring David Lee, originally planned to follow the release of "quantum crisis" and make a fortune with bond's joy. But in the end, the film was postponed to release on December 31, so as to say goodbye to Oscar completely. This time, the reason given is not so oblique, that is, the financial crisis!

The impact of the financial crisis on Hollywood is far from as simple as that in 2008. There will be a corresponding butterfly effect in the following years. It can be predicted that in the next few years, the production of Hollywood films will decline, but from another point of view, the quality of films will also be improved.

In fact, all film companies now have the same problem. Box office revenue has risen year by year and reached new highs, but the actual profit has decreased.

This is because the production cost is also increasing. The increase rate of the box office is not as fast as the inflation rate. In fact, it can be understood that their income is decreasing year by year.

Facing the impact of the Internet platform, MM's new media transformation is accelerating.

In July this year, the company acquired makerstudios, which has 55000 YouTube channels and 100 million subscribers. It is one of the most successful companies in the multi-channel network. In October, mm launched its own streaming media service platform Disney life in the UK to provide subscribers with movies, music, television, books, picture albums and other content; In November, mm reached strategic cooperation with Warner's pay channels. With the help of these cooperation and mergers and acquisitions, mm arranged the new media field, deeply contacted and understood the preferences of young consumers, so as to try to readjust the business direction and maintain performance growth.

Synergy advantage: on the basis of continuously strengthening the competitiveness of each core business, mm is also actively trying to establish a new business model in the era of various broadband networks. In order to further strengthen the connection between electronic, game and entertainment businesses and improve the overall value of the group, mm officially established the network application and content service department NACs in November this year, As a bridge between MM's content business field and the technical field centered on electronic hardware, NACs will try to carry out services on MM's own network platform.

This is based on the mode of cooperation with sonny. Once invincible Sonny exists as a OEM of mm. This is the strategy formulated by egger to combine software and hardware and fight against Disney mode. Disney's entertainment empire has taken shape. This is a group full of vitality and unlimited business opportunities.

Without the original version of Mark's suppression and digging, Disney successfully became the first of the six giants and the world's largest media group, which overwhelmed the other five giants. Warner, paramount, universal, Sony and fox had occasional brilliance, but the winner was always Disney. This Mickey Mouse finally became a big Mac, forming a situation of one pressing five, It has also become a world-class multinational media group.

Mm doesn't have its own vacation village. Even if it is built, it is difficult to challenge their stable leading position. Mark and egger's strategy is to add various electronic hardware products to the Internet to deal with their advantages. In the future, it will be a pattern of competition between the two males.