Chapter 580

In order to win Michael Bay into the partnership, mark paid a lot of money. The price is higher than the top six. Don't watch the whole film critics take pride in scolding Michael Bay. His three axes are quite powerful. They are very popular in film companies. Some film companies want to attract him.

Michael Bay and Emmerich Roland, two top commercial directors, are not well-known among film critics, but they are still very popular. Now Emmerich's blockbuster ten thousand years ago has suffered a disastrous defeat, and the box office and beer have collapsed. This is a loss of character accumulated in the day after tomorrow, but

He was immediately invited by Pascal of Columbia film to direct the hundreds of millions of large-scale production 2012, and the treatment remains the same.

In this way, the two top directors are both under the net and become a part of mm. Among the six giants, CASS is the most powerful. Mark leads, including veterans such as Martin Scorsese, as well as independent generals such as Ron Howard, Sam Remy, Michael Bay and Emmerich Roland.

In terms of signing stars, it is no worse than the five brokerage giants. Because of its excellent and powerful star making ability, it has become the most popular company in Hollywood. Kristen Stewart said: "joining mm means further progress in your career."

All the actors who joined mm have basically made progress, and some are still jumping at several levels. Mm led by mark has become the champion of Hollywood box office and Oscar for two consecutive years. This year, it has also been the predetermined champion. However, Warner's dark knight is too fierce. Beimi is sweeping 500 million and is moving towards 600 million. It has become the current champion all at once, But this can not drown its glory. He is a strong competitor of Warner Bros.

Hollywood has changed a lot in recent years, from the big seven to the big six, which makes people used to the big eight unable to adapt.

The world changes so fast that many people can't adapt. Is this a kind of old people without a country?

Since Hollywood became the center of the American film industry in the 1920s, the goal pursued by producers is how to realize the standardization of film production. Producers have classified Hollywood films, such as action adventure films, comedies, disaster films, gangster films, horror films, science fiction films, war films, drama films, series films, etc.

The production methods of the same kind of films are the same, but the forms are different, so as to "create" and attract audiences to the greatest extent. After the differentiation and combination in the 1990s, the film and television entertainment industry has formed a situation in which five media groups compete for hegemony, and their films account for 75% of the total.

These five groups are: Time Warner Group, Disney group, universal film and television group, a national broadcasting company controlled by general electric, news group and vercombe group. (Sonny can't compare with these groups yet). These media groups take film and television programs as the center, forming a vertical monopoly and a horizontal monopoly, Vertical monopoly means that media groups control the production, distribution and broadcasting channels of films, while horizontal monopoly means that media groups form the whole industrial chain of films, DVDs, television, newspapers, publishing, theme parks, series products and so on.

For example, news corporation controls the 20th Century Fox Film Studio, Fox News Network, Wall Street Journal, Harper Collins publishing group, etc., while Time Warner Group has Warner Brothers film studio, American cable news network, HBO pay TV channel, Warner Music, Time magazine, etc., and the film has become a huge "Empire" of American cultural industry It is closely linked with other entertainment products and helps each other, forming chain products like coca cola and McDonald's.

Disney group is more typical. It has American Broadcasting Corporation, Disney TV channel, Miramax film studio, DreamWorks Animation Studio, Disney theme park, Disney series product store, etc.

When Disney bought ABC in 1995, political critic Neil Gabler keenly pointed out that a revolution is taking place in Hollywood film and television entertainment industry. "By integrating films, radio and television and books, producers have mastered power.". Eisner, former president of Disney Company, also said, "Disney stores promote consumer products, consumer products promote theme parks, and theme parks promote TV programs. Promote Disney Company with TV programs... This is a consistent thinking".

Hollywood blockbusters are the "top priority" of commercial films. In the 1970s, due to the reform of American tax law, film investment can be exempted from tax. Therefore, studios increased their investment in film production. Led by directors such as Stephen Spielberg and George Lucas, they produced a number of high-cost large-scale films, such as the godfather, jaws and Star Wars, The box office revenue increased explosively. In 1975, the box office revenue of the first round of jaws reached US $260 million, and Star Wars received US $307 million.

The huge market potential has stimulated producers to "make articles" around blockbusters, and the upgrading of the film industry has also begun. The large screen, stereo and comfortable seats have become the standard configuration of cinemas, and the combination of film, television, video tape and series products is more closely. Although Hollywood produces four or five hundred films every year, But only a few top 20 or 30 blockbusters really bring huge revenue.

In 2004, there were 19 films with box office revenue of more than 50 million in the United States, with a total box office of US $1827.7 million, accounting for 19% of the total box office, including 3 films with box office revenue of more than US $100 million, accounting for 9% of the total box office; The average box office of the other 464 films was only $16.6 million.

Blockbusters have also become the main form of film and television output in the United States and created huge profits. According to statistics, international box office blockbusters such as Casino Royale and the Da Vinci code can increase the film revenue by more than 70%.

In his book through the film, mark Miller, a professor of media at New York University, pointed out that Hollywood films have two characteristics, value communication and profit pursuit, which are integrated and sometimes contradictory to each other. Driven by the new technological revolution and globalization, the experience and problems of Hollywood films are not only American problems, but also global problems.

The rise of these big companies and their control over the market have formed a monopoly, but this is a multi head monopoly. The audience can no longer see the flourishing situation of independent film companies in the 1990s. The popular independent film companies in those years either went bankrupt or merged into media groups. Even companies such as Pixar, DreamWorks and MGM can't stand it, Not to mention other companies.

This is an era of rapid change. Mm is the latest rising media group. After the rapid acquisition of Columbia film and MGM, mm has its own TV network and DVD sales network. In terms of traditional business combination, they are far inferior to Time Warner. People's cable network, TV network and several national newspapers form an ecology, Market share and influence are deeply rooted. Several major media groups have their own advantages. The only thing in common is that they have giant film companies, production, distribution and sales systems, as well as television Internet sales systems.

Mm took such a quick risk because mark, the top contemporary master of strategic investment (he didn't know he had this nickname). Since the acquisition of marvel, mm has made several small and broad acquisitions without fail. Mm doesn't have its own cable network and satellite TV. Many analysts believe that after his rapid rise stops, there will be various sequelae of M & A, This is a common problem of all enterprises, with few exceptions. Like globegroup, the time to return to GM is earlier than MM's acquisition of Columbia MGM, but mm has been mixed up, and globegroup, an old giant, is still half dead.

MM's acquisition of Naifei is a product of an accident, but it is definitely an extremely successful investment. When it was acquired, it was only about 1 billion. Now its market value is 15 billion, which is basically the most valuable brand of the group.

There is also Pingguo investment, which is known as the most successful investment of this century (claimed by mark). The 10% Pingguo shares they hold are the most valuable assets of the group. Pingguo with a market value of 160 billion makes their assets worth 15 billion.

Mm is an important tool for transnational media without national newspapers, satellite TV and cable network, but they have plenty of money. With Naifei and Pingguo equity as collateral, they can easily get tens of billions of funds from the capital market.

Private equity funds on Wall Street are scrambling to get the investment right of mm. They try their best to sell the puzzle projects and various funds here.

Mm group is the only company among the six giants that did not participate in the platter project and the company with the largest cash reserves.

No satellite TV, buy it! They are negotiating with NASA to launch their own satellites, and they are launching four at one stroke to serve the MM global TV network under construction. Only when this TV network group is completed will they become direct multinational media giants and develop to a higher level, rather than exist as a film and television content production and distribution company.

Continuous victories and several great successes have made mm move forward like a high-speed train. Rich and powerful, they are preparing to set up the West Bank headquarters in New York as the sub headquarters for coordinating the Western business.

Like Warner Brothers, all his business is concentrated in Los Angeles, but his headquarters is in New York, under the remote control of Time Warner in New York.

The District of Columbia is the heart of the world. It has no place here, even in the center of the world. It is useless to claim that transnational media.

They took a fancy to the American Sonny headquarters in Manhattan. This is a 37 story building. They are now listing for sale. They originally refused to sell it to mm, but mm is currently the highest bidder. Can't they have a grudge against money? They are currently in talks. Mm is likely to become the owner of the building.