Chapter 385

The original members of the Pirates of the Caribbean series have rested for two years and gathered again. In today's Hollywood, if you want to meet this occasion, you must have a box office bomb. (look at Batman in Warner, how many people are worried about the death of little plum?) Depp has opened a $150 million chocolate factory in the past two years, with good performance (last year, Charlie and the Chocolate Factory earned 210 million US dollars locally; Knightley was successfully shortlisted for this year's Oscar (pride and Prejudice). Although bloom was a little embarrassed because of the weak box office of the kingdom of heaven and Elizabethtown, at least two of the three idols were at their peak.

Pirates of the Caribbean 2: Soul gathering coffin, which has broken various records, is expected to exceed the speed of breaking $200 million in Star Wars prequel 3: Heath's Revenge in eight days, and reach the standard ahead of schedule next Friday. If so, it will impact the $400 million natural graben and achieve astronomical achievements. It is not a dream.

Of course, the key to the problem is still the decline next week. Forty days ago, the start of X-Men 3 made countless die hard fans overjoyed. However, the next week, there was a 66.9% decline in bungee jumping, and beimi's dream of breaking through 300 million failed. Combined with the second week decline of several other works with a premiere score of 100 million US dollars: 49.1% in Star Wars prequel 3 and 37.8% in spider man Harry Potter and the Goblet of fire is 46.7% (Shrek 2 is a CG feature film, so it is not for reference), with an average value of 50.125%. According to the analysis, if Pirates of the Caribbean 2 can be controlled at the same level, it will be successful; on the contrary, if it is higher than 60%, the "400 million hypothesis" will disappear.

The final box office is also unknown. The works that exceeded US $100 million in three days in film history have the strength to impact US $340 million, but there are variables.

As the summer masterpieces such as the Da Vinci Code, X-Men 3 and Superman return, which had previously been highly expected, hovered between 200 million and 240 million (it is expected that auto story will also stop within this range), Pirates of the Caribbean 2: Soul gathering coffin, which aroused the above "mad dog wave level" frenzy (overturning the 100 meter water wall of Poseidon) , is expected to open high and walk high, Bai hongguanri, and win the box office champion this summer.

Beimi's box office this spring was unprecedented, close to the gorgeous historical record of 2002. However, if Hollywood wants to revitalize the long-term weak film market, it must make great achievements in the second quarter. In view of professional secret service team 3, Poseidon and Superman's return The cinema revenue of such works is much lower than expected. A giant film with a box office of more than 300 million has been born, which has become a top priority nowadays. Iron man and Pirates of the Caribbean 2: Soul gathering coffin are likely to play this role.

In this way, Disney, which produced "auto story" and "Pirates of the Caribbean 2" at the same time, can be regarded as one of the biggest winners in this summer, (will compete with mm for the annual championship) is so similar to the parallel pattern of "Nemo" and "Pirates of the Caribbean 1" in 2003. After Pixar's CG animation, the adapted film of theme park entertainment facilities has finally turned into "The oldest old shop" is a new growth point of Disney.

Disney's past three similar adapted works - "the tower of terror", "the country bear" and "the ghost house" have failed. They are too rigid in restoring the appearance characteristics of amusement facilities, so that the film is only similar in shape and lacks charm. "Pirates of the Caribbean" The series is bold, extending the stage from small boats to the mysterious Caribbean and the beautiful Sino US islands. The retro historical era makes pirates of the Caribbean get rid of the last shackles and completely expand the sea and sky. In contrast, country bear and so on, all die in the story background of small footed women.

However, the days of Disney don't necessarily soar. Auto story is the breakup between Pixar and Disney. Next year, Pixar will be under MM's banner. Pixar, as an important pillar of Disney, will leave, which will be a huge blow.

Michael, the tyrant president of Disney, established his own computer animation department. He also took advantage of the massive layoffs of blue sky studio to receive hundreds of animators. He also hired many animators from Pixar studio and DreamWorks Animation grid. However, there are still many ways to go to compete with Pixar, DreamWorks and blue sky studio in order to form combat effectiveness.

Even with the super popular Pirates of the Caribbean 2 soul coffin Holding on, but not holding up Disney's declining share price, because everyone knows that this animated film is the foundation of Disney. Now, the animated film market is dominated by computer animators. Twelve computer animated films have been released this year, and the traditional hand-painted films insisted by Michael have been completely abandoned by the market. This is the root of di tuni, which supports the whole industry The foundation of the system.

The original version reversed the unfavorable situation by spending a lot of money to acquire Pixar studio under the support of egger, but now Pixar passes on mm. Where is the way for Disney animation?

Disney has one of the biggest characteristics. The number of films is small, which is seven or eight every year. In fact, it depends on animation and its stories. Moreover, Disney also has its own IP intellectual property rights, which can produce marginal effects and sell its IP products. In addition, Disney has a complete industrial chain - media network, theme parks and resorts, film and television entertainment and consumer goods And interactive entertainment, so that Disney's IP can continuously flow and add value in the industrial chain. With rich IP, it can continuously flow in the complete industrial chain, which is Disney's unique "round revenue model".

However, don't think that Disney is successful in all parts. The IP image created in the world is about 1% successful, that is, for every 100 created, only one can succeed, and fewer will become a world-famous brand

Carsenberg of DreamWorks Animation is outspoken: "Eisner is out of date!"

Joe gang leader, President of Pingguo, satirized: "didn't he say that the animation made by the computer is very poor?"

Pixar's departure made it difficult for Disney to rise. In addition, marvel fell into the hands of mm. It soared to the sky like the original and became the well deserved boss of the six, which became impossible.

However, the big sale of Pirates of the Caribbean 2 has made Disney the hottest company in beimi, and Depp has once again tasted the red and smelly purple scenery, which has been praised by the good news media as the "most handsome, sexiest and coldest man" on the planet What is Mark make complaints about? What is the most handsome, sexiest, and cold? What did you do before? Now is it half a kilogram of meat or less what parts? ", also known as" Hollywood super money printing machine ".

Last known as "Hollywood money printer" It's Will Smith, but Depp is more dignified. He's a super money printer, cow? Oh! Wait! Depp is called a super money printer. What should mark be called? It's well known that mark started more than 20000 yuan and established a media group in a few years. Who is floating in front of him? So Depp's nickname of praising cow B was shouted for two or three days, and he stopped shouting.

In addition, Disney has also absorbed the painful lesson of fox's own death in the 20th century. If they don't die, they won't die! So they took advantage of the great advantage and achieved such good results, which is also quite modest and low-key. Of course, they held a huge thank-you meeting, but they were very modest when commenting on other works, even Jerry Bruckheimer, the famous producer It is also very modest and praises the works of its peers. Pirates of the Caribbean 2 is just a little lucky and the audience will enjoy food.

Last time, if fox had not killed himself in the 20th century and given himself the handle, there would never have been a door-to-door attack by the Allied forces of the four countries.

Modesty comes back to modesty. They continue to protect the publicity efforts and the results of the next week. If someone doesn't look at the door, they are not easy to provoke or bullied by Disney group. They are setting a new record in film history. In such a good performance, the parent company will never allow them to be bullied.

Disney is still one of the six film and television giants and one of the four major media groups in the world. Its strength is a little smaller than the other three, but it is not comparable to mm and universal. If it really fights, it must be a tragic war. No one dares to touch them lightly, so Disney is the most popular in the past two or three weeks.