Chapter 373

The publicity strategy of iron man is also different from that of Star Wars. Star Wars is released synchronously all over the world. The opening score of the first week is 240 million, ranking first in film history.

Because iron man was first released in beimi, his opening performance was less than half that of Star Wars. It was not until May day that he made his efforts.

At this time, beimi's excellent record also spread all over the world and became the best publicity howler. It was released in more than 70 overseas regions. This is the first film this year. Even ice age 2, which was very beautiful in March, has no such scenery and momentum.

This scale also makes it the most watched and popular blockbuster in the world and a kind of global fashion culture.

Mark's fame has also increased with the global popularity of iron man. After the global sales of hangover, wedding pride, Batman's time of war and iron man, mark has also become a world-famous business card director. His personal box office has exceeded $2 billion. After iron man, he should exceed $2.5 billion and become one of the top directors.

This does not count mark's participation in the production, such as song and dance youth and grey, an intern. With this strong appeal, egger intends to build mark into a signboard of mm, so he has been painted and powdered to make mark a higher level of fame and become a famous director with appeal. In beimi, There are only a few people who can make the audience enter the cinema against the director's reputation, and mark becomes one of them.

In the second week, on May 11 alone, he won $35 million at the box office. In the remaining six days, he also won more than 64 million. In the second week, he still won $99 million and became the champion of the week. In the nine days, the total box office also reached an amazing $200 million, but it was slightly inferior to last year's Star Wars prequel 3: Revenge of the Sith, Star Wars At this time, it was 210 million, exceeded 300 million in 17 days, and finally reached 380 million North meters.

Now, after the iron man broke through 200 million in nine days, the speed is slowing down. After all, it made a box office of 200 million in ten days and more than 30 million people watched the film. This achievement is proud. According to this trend, it is not a big problem for the North meter of iron man to break 300 million. The final box office should be between 350 million and 360 million. Can it surpass his masterpiece "Hangover" depends on the follow-up performance.

However, analysts point out that this is unlikely. Warner invested 160 million yuan in the giant film "Poseidon" on the 12th, and its own giant film "Da Vinci Code" on the 17th, which is released every week. This is extremely squeezing the living space of other films. It is unlikely that iron man, which is released for two weeks, will have such a scene again.

Six new films were released this week, but all of them became cannon fodder. The top 12 grossed 150 million, iron man It monopolized 99 million, accounting for 60% of the current share. This dominance can't lift the titles of other films, and it also fulfilled MM's expectation to dominate the schedule for two weeks. Then, with beer and popularity, it will be released for a long time and increase the box office. So far, many people think that iron man has completed its task completely. Next week is the world of Poseidon.

Last year, Spielberg's "World War" and Peter Jackson's "King Kong" set an example for remakes. This year, the prelude to a new round of remakes was launched by Warner's $160 million Poseidon, hoping to end the downturn of Hollywood disaster films, which were once beautiful and now almost dead.

The acceleration of industrial production of Hollywood films benefits from the rapid development of computer special effects technology, but the film creativity lags far behind the film making speed. Therefore, the directors have made the idea of classic old films and tried to wrap a layer of gorgeous coat around the core of the essence of old films with the help of computer special effects.

The classic disaster film "the death of the Poseidon" in 1972 is the top disaster film in the eyes of Hollywood and film fans. The All-Star lineup, thrilling plot and advanced visual effects make it easily become one of the best-selling films in history, which set off a wave of disaster films and turned disaster films into a box office panacea.

Since the filming of Poseidon, it has been compared with Titanic, which was also buried in the North Atlantic. It is true that the two films do have many similarities: they also boast of "unsinkable" The luxury giant ship in Haikou also encountered unprecedented natural disasters and also talked about the escape of individuals in danger. More similar, in the desperate situation of the ocean abyss, the film did not forget to practice romance and eulogize human nature.

Wolfgang, the director, was very upset when everyone assumed an unpredicted attitude: when Poseidon's distress won the Oscar, Titanic had not been filmed, and today's special effects technology is hardly the same as that nine years ago. "The ambitious Germans vowed to compete with the" little predecessors "of that year on the broad ocean of the North Atlantic A higher and lower.

Indeed, Hollywood's film special effects technology is changing with each passing day, and it is by no means difficult to synthesize these disaster scenes by computer. Moreover, director Wolfgang has had two successful experiences. I believe that this "North Atlantic sword debate" can really be known after the film is released.

Director Wolfgang Peterson is also a well-known director. Attacking from the bottom of the sea, air force one and the perfect storm, Troy, have made him a firm foothold in Hollywood In order to achieve the perfect visual effect, Wolfgang not only kept improving in the shooting process, but also persuaded Warner to make the film into IMAX format, making it the only live IMAX film in this summer.

In today's remake of Hollywood, it is a common trick to look for gold in the pile of old papers. Warner Brothers, who is good at calculation, will fight hard in the summer with two classic films this year: Superman Returns, which continues the evergreen series, and Poseidon, which is a classic shipwreck. Warner chose to set sail this luxury tanker again in May, which is indeed a wise choice after judging the situation: in recent years, superheroes have been rampant on the screen, while Hollywood's once best disaster film is almost at an end.

Fortunately, two years ago, a disaster film, the day after tomorrow, which almost froze the earth, put the disaster film back into people's eyes. Moreover, the extremely rich box office of "the day after tomorrow" also fully proves that as long as the concept is new and the visual effect is dazzling, the disaster film is still popular with the majority of fans. Therefore, under the overall depression of the disaster film, the Poseidon, which went to sea again many years later, chose to be born at this time, which can be said to occupy all the time.

Warner has won nearly 8000 screens in 3700 cinemas. Their own goal is 70 million. They pull iron man and professional secret service 3 off the horse. The media also believe they can do this.

Who knows, Wolfgang Peterson's "Poseidon" staged a real shipwreck tragedy in beimi's major cinemas this weekend. In the super produced film, the opening of "Poseidon" has broken the opening record of $21 million (1995) maintained by the infamous "water world".

Liang Tang's "professional secret service team 3" shrank by 48% this week and barely remained in the third place. However, the overall box office performance was hit hard by the failure of "Poseidon" after rising for seven consecutive weeks. The total box office in North America this week increased by 28% over the same period last year. The summer market has been open for two weeks. It is only thanks to the amazing performance of "Iron Man" that the market has not fallen.

Paramount must be glad that Poseidon capsized in the gutter, so that "professional secret service 3", which suffered a 48% drop in box office this week, ranked third. In the past ten days, its cumulative box office has reached 86.4 million US dollars. The media invariably use the word "disappointment" to describe the box office prospect of "professional secret service 3". You should know "professional secret service 1" The ten day box office was 107 million, and the ten day box office of professional secret service 2 was 130 million.

The difference between professional secret service 3 and his previous works is the price Tom paid for his bad reputation. However, in the international market, professional secret service 3 is much better. It has made as much as 160 million US dollars in ten days. Now it has been more than 20 days, 130 million in North meters and 200 million overseas. At present, it is the third best-selling film in 2006, However, compared with iron man, his performance is so poor. Iron Man Zhou won 60 million US dollars and became the well deserved champion of Zhou. The total box office also reached 260 million, the overseas market also exceeded 240 million and the world's 500 million. At present, he is the first blockbuster and the most profitable divine film of the year. He has only been released for 17 days!

Unfortunately, "Poseidon" has become the biggest box office blockbuster of the year. I'm afraid only "future water world" and "gate of heaven" can compete with it. The cost of 160 million US dollars is equivalent to the revenue of 13 million on the first Tuesday. I'm sorry to say that "silent hill", "strange phone" and even "Diary of crazy black woman" are better than its opening, This is a replica of last year's kingdom of heaven, top secret flight and escape from clone island.

Wolfgang Peterson, the leader of Contemporary German directors and the navigator of air force one, has completed his marine Trilogy: attack from the bottom of the sea, perfect storm and Poseidon. However, there are no more than three. The director who started with ocean disaster film finally fell into the gutter of ocean film.

Poseidon can be regarded as a typical film with good work and bad work. It has considerable production cost, capable actors and efficient directors. Its special effects are first-class, but I didn't expect to spend more money on the script. The writers focused on the boat rather than the people. But in disaster films, only the role is the decisive factor at the box office, and only the role can make the film live. Giving up the role, "Poseidon" can only become a stinky label at the summer box office together with several of its predecessors.