Chapter 337

Egger and Larry are old acquaintances. As soon as they meet, they hug and say hello to each other. Larry laughs and says, "if there is no sufficient reason, you know the consequences of calling me away from the beauty."

Edgar smiled and said, "you won't regret it." after the assistant brought the coffee, Edgar waved him out. There was no one to take the minutes of the meeting. He turned on a tape recorder as a record, which was obviously a very important meeting.

After asking everyone well, egger said, "no cable TV network is the short board of our group, which greatly limits the development of our company. Now I have received a message that United paramount TV network has business overlap with CBS because of long-term losses and financial chaos. Its parent company Viacom has decided to stop broadcasting. What do you think?"

United paramount TV network, also known as CPN, is a wireless public TV network originally owned by paramount, which can cover all communities in the country. After paramount was incorporated into Viacom, it became a subsidiary of Viacom. However, after Viacom acquired CBS, its position was embarrassed. It has many business overlaps with CBS, and it is not as profitable as MTV and Nick channels, The loss of more than one billion yuan for more than ten consecutive years has become the burden of Viacom.

As we all know, there are seven public television stations in the United States, namely CBS, ABC, fox, NBC, CPN, WB and PBS. Among them, CBS, ABC and NBC are the first three traditional public television stations. Fox slowly established a television network covering more than 90% of the United States from 1986 to the early 1990s. CPN and WB belong to old film companies paramount and Warner respectively. These six are commercial television networks, The last PBS, which lives by advertising, is a public institution, non-commercial, and aims to support the development of public broadcasting. Therefore, it has always been excluded. The American cable TV network is one of the six largest in the world.

In terms of CBS, fox, NBC and ABC commercial public radio and television networks, fox has only slowly covered the whole meter since 1986 and has become a national radio and television network. It is commendable that it can achieve today's achievements in just a few decades. To investigate the reason, of course, the program quality is excellent. NBC, as one of the three traditional radio and television networks, also had brilliant achievements in the early years, For example, in the era of Er, friends and Song Fei, but now the river is declining, and even cable stations with less coverage can't compare with it. ABC relies on the strong financial support of Disney to shoot a lot of American dramas and get out of trouble.

The ratings of the two TV stations, UPN and WB, are so low that they are not even as good as the above odd ones, and they are in financial difficulties that they have reached the point of inaction. They are making news of layoffs and suspension every day.

In fact, they are backed by two major media groups, and their backstage is incomparably powerful. The problem is that they have the same TV stations in the group. They are born like chicken ribs. In addition, they are regarded as a burden due to losses and ultra-low ratings.

In the original time and space, grandma didn't love her uncle's pain and forced the two TV networks to keep warm. WB and UPN merged into CW TV network, but they didn't expect the ratings to be worse after the merger. This is a positioning error. They are the only TV station targeting teenagers, and they don't watch much TV and have no ratings, It's hard not to die. (the audience share is only 3%, holding your head for warmth turns into crying).

As the chief executive of mm, egger has a special preference for TV. He became the chairman from the weather forecaster of ABC TV station. His idol is Barry Diller, who built Fox TV station from more than a dozen local stations into six major TV networks. He always wants to copy Barry Diller's success. Mm lacks its own TV network, and the shortcomings are obvious, But Mark's lack of interest in the field of television has always made it difficult for them to develop their strengths.

According to the original plan, they will spend about $50 million to buy a small TV station, and then gradually expand it. It is worth mentioning that David and Megan are the brothers and sisters who strongly advocate entering the TV field. The success of Grey's intern has this divine drama with an average audience rating of 15 million. They intend to build their own national TV network, which is just photographed by Mark's "pornographic power", They dare not take the chance. Egger believes that as long as he persuades mark, they can enter this field on a large scale. Egger is an old hand in TV. The suspension of UPN is definitely an opportunity.

What egger meant was that he took the opportunity to get involved in UPN. Larry remained silent. The Ellison brothers and sisters were eager to try.

Mark also understood what the other party meant. He was pondering the pros and cons of the matter. He bent his index finger and knocked on the table to weigh the gains and losses.

Donald first said, "Mark's decision is our decision." he saw that egger wanted to lobby mark, and mark may be the only opposition.

Egger said: "of course! We also respect Mark's decision, but this UPN is an opportunity. For Viacom and paramount, UPN is chicken rib, but for us, it can take us to a higher level."

Larry said, "without the national TV network, mm is always difficult to upgrade and can't compare with other giants." now mm is not a child's play, but an important investment of the Ellison family.

There are only six TV networks covering the whole country. The first four are two or three times more expensive than MM's market value. They can't afford it. They may consider selling UPN and WB.

Mark said, "where did you hear that UPN is going to sell?"

Egger said: "I have a good friend at the top of Viacom. He said that UPN decided to stop broadcasting in September this year. They decided to give up the brand. UPN has a weak position in their hands and has not spent a lot of money to order it to operate. Selling it is a very good choice."

For mm, the advantages of having a TV network in their hands are huge. If they spend a lot of money to win a national TV network like Disney or Viacom, it is impossible. Without such strong funds, it is not in line with the long-term interest strategy. They can only buy some small TV stations in advance like Medor of Xinwen group, and then invest gradually, It grows like a snowball.

Mark finally opened his mouth and said, "are you sure? As far as I know, the executives of Viacom and Time Warner intend to form UPN and WB into a new TV network, called CW TV network. If the plan is successful, it will be broadcast in September this year, and their executives are negotiating?" the times are difficult, and the former sworn enemies and old friends have to enlarge their prejudices and keep warm together.

WB TV network is a TV company in the United States. It began broadcasting on January 11, 2009. The owner of WB TV network is Warner Bros., that is, it belongs to the famous Time Warner Group. Its status is as embarrassing and weak as UPN in Viacom. Time Warner's cable TV business includes CNN, TBS, HBO, cinemax, Cartoonnetwork TNT and WB TV networks are not as good as others in terms of ratings and profits, and overlap with CNN's business.

AOL Time Warner has a series of valuable brands, including CNN, Netscape, HBO, Time magazine, Time Warner Cable Company and Warner Bros. at present, AOL Time Warner's revenue mainly includes six businesses: American online (ISP), television and broadcasting department, cable television department, publishing, film and television entertainment and music. They are the six businesses that are split and listed, In the internal competition, WB is undoubtedly the loser of the competition, and billions of losses have become the burden of the whole group.

AOL Time Warner Group, Warner's parent company, announced the merger plan on January 10, 2000 by Internet giant China online (AOL) and media giant Time Warner. It is known by the media as the world's first comprehensive mass communication and communication company facing the Internet century. This is a major event that has caused a sensation in the world's media industry. The new Internet new media has swallowed up the traditional media, The whole world media industry is crying wolf.

Before the merger, the market value of AOL was 165 billion US dollars, and that of Time Warner was 97 billion US dollars. For AOL, the valuation of its stock by the merger is actually only 75% of the market price, while the price of Time Warner in the merger has reached 150 billion US dollars, far exceeding its market value of more than 90 billion US dollars before the merger, The merger of AOL and Time Warner will become the largest merger in history. After the merger, the two companies will become the seventh largest company in the world, with an annual turnover of US $30 billion and a total market value of US $290 billion. With the unexecuted options and warrants, the total transaction volume can reach US $350 billion.

This can be said to be the most successful merger in history. The market value of both sides has increased a lot. Turner, the largest shareholder of Time Warner, excitedly told reporters: "this is the first time to have sex so cool!"

Good times don't last long. Just now, the money has not been covered up, and the Internet technology bubble has come to a great loss. In the AOL era, Warner has fallen the worst. It lost fifty-four billion and two hundred million dollars in a quarterly. It was the worst in history. In the past few years, the most beautiful online online country was only about three billion, only about two percent of the original.

Known as the most successful marriage in the history of the enterprise, it has also become a classic failure case like a textbook. Turner's remarks have also become a joke. It's really like doing it for the first time. The pleasure is so strong and the speed is so fast.

Luckily, several major businesses of Time Warner have been split up, and financial independence has fallen to the bottom. They have squeezed out the bubble and will rise. They have a large number of physical assets mortgages and have been making profits.

Now Time Warner Group's companies are basically profitable, but once the account of the parent company is counted, it is also a loss. No amount of money can fill this hole. Time Warner is a superficial scenery, and only shareholders know the bitterness and pain. Therefore, WB and American online have become non-performing assets that time Warner is eager to divest.

We all know this, but we don't know that Viacom and Time Warner jointly set up a new TV station. It's a secret. We can't hear the wind at all.