Chapter 298

Of course, this is a long-term strategy. The top priority now is to let the two companies operate normally and create an ecological environment of content + channel + derivatives in advance.

For example, Disney has a theme park, which can maximize the benefits of all their products, while mm has Naifei. Egger decided to improve Naifei, mainly engaged in DVD rental, and provided online shopping services for various film peripheral products.

Like the movie "song and dance youth" fever, they immediately launched a large number of posters, toys, gift wrapping paper, Party cups, collection cards and lunch boxes everywhere, with their cute little faces. Sometimes they hide on pajamas sleeves, lighting lamps, lipstick covers, Mountain Backpack zippers, or cereal boxes, like this song and dance youth. As the three popular protagonists, xiaoza, Blake and aimeber have also become idol stars sought after by 10000 people. Mm has launched more than a dozen peripheral products at one go to maximize its interests. These things have brought rolling profits to mm.

The appearance of two big selling films in the Christmas file has made the cinema operators laugh, but it has exacerbated the concerns of the world. If the film tickets available to the audience are spent, will there be additional expenses? Their "King Kong" is the first work after Peter the Great's "the Lord of the rings", and its production and publicity cost has also reached an amazing $250 million.

Disney's legend of Narnia boasted that they had to find a rope when they lost money. In fact, they found wronged big investors to join. Ansuz is a billionaire in Denver, Colorado. In recent years, he has invested in and made no less than 20 films, although most of them have suffered terrible losses at the box office, Especially the 80 days around the world starring van Loon last year and the action film Sahara released this year, but these box office failures did not affect his enthusiasm for the film. In fact, ansuz bought the film adaptation right of Narnia series novels long ago and finally participated in the investment and shooting of Narnia legend.

Ansuz, 65, has accumulated huge wealth in his early years by investing in oil, railway and other industries. In recent years, he has made a lot of investment in media and entertainment industries he is interested in. After the merger of the three chain cinema enterprises he bought a few years ago, ansuz has become the largest chain cinema in the world. Ansuz claims that his interest in movies is not just to make money, He once said that he had always been indifferent to the pornography and violence in Hollywood films. It was in order to change this situation that he began to invest in making films. He said that while making money, films should also shoulder the mission of promoting traditional values such as family, loyalty and tolerance.

You see, what's wrong with an old bird who has been wandering for decades? Universal's "King Kong" is real. As universal's once cash cow and hot IP, universal will not allow other companies to get involved in "King Kong", which means independent investment.

Peter the great, who succeeded in the Lord of the rings trilogy, was no longer Peter Jackson who made three Lord of the rings for $300 million. He spent money and made the production rise again and again.

In addition to the visual wonders created by the excellent special effect scenes, King Kong is also one of the best Hollywood blockbusters in terms of theme implication, emotional brewing and plot details, which makes this super luxurious ultimate version of "beauty and beast" sometimes happy, sometimes sad, sad and happy The whole play is full of ups and downs and passion. There is no cold scene in three hours, which shows his skillful and superb skills in commercial blockbusters. He stews the common elements of Hollywood blockbusters such as fantasy, thriller, adventure, disaster, action and love in one stove to make excellent and fragrant dishes. He can also make this "B-class monster film" called money burning as epic, thick, real Shock.

However, the first two super selling works have overdrawn the consumption potential of the market. King Kong delivered $50 million at the box office in the first three days, which is far from the 62 million expected by the world. Why is it 62 million? They must be a million more than MM's youth of song and dance! As a super blockbuster of a giant company, it can't be pressed by a small song and dance film!

However, Peter the great, Adrian Brody, the youngest Oscar winner, and Naomi Watts (Heath's ex girlfriend and fellow Australian) can't make the film a big sale.

The box office in the first week often reached more than one-third. In order to make the first week sell well, they spent nearly 50 million advertising expenses all over the world.

"King Kong" can be compared with "Titanic" in many aspects: the top director, the investment of more than 200 million US dollars, epoch-making special effects, grand tragedy and generous sensationalism. Therefore, universal has reason to expect "King Kong" to create the same box office miracle as "Titanic". However, it backfired. The box office of "King Kong" was somewhat disappointing.

There are various explanations for the disappointing box office of "King Kong". For example, the film director said that the film is too long (three hours), and the time to show "King Kong" twice can show "new money grabbing couple" three times, so it makes money very slowly. However, some people think that the bad box office of "King Kong" is entirely due to high expectations and lack of rationality, and others think that, The market capacity is limited, and the two big selling films have exhausted the market consumption capacity.

This is the case in this circle. When the film sells, everyone tries to flatter, but when it pours, it is a competing criticism. Peter the great, who used to be a loser, is now a man with his tail between his legs.

How good was he? "Return of the king of the rings 3" swept 11 Oscars and became the second work to break one billion dollars. It's not too much to be called Fengshen. Now, in the face of such achievements, it can't shake up any more.

His old employer Xinxian took the opportunity to threaten: "if you don't withdraw the lawsuit against Xinxian, you will lose the opportunity to direct the hobbit.

Everyone knows Peter the Great's love for the hobbit. In order to prove that he did what he said, Xinxian also openly contacted the director and prepared to authorize and entrust the client to write the script.

In August this year, Peter Jackson, who holds the box office dividend contract, sued Xinxian company. He thought that the other party's accounts were unclear and was suspected of concealing the box office, and asked for in-depth audit. Jackson said: "I'm so old and have never had a lawsuit. I won't cooperate with Xinxian until everything is clear."

Now the new line sees Peter in trouble and takes the opportunity to threaten him.

But Peter the great remained unmoved and publicly declared that he would not agree to direct the Hobbit in order to solve the current lawsuit. "In our opinion, this is not the right reason to make a film, if the Hobbit" It was born on this basis, then its fate will be shrouded in a shadow. Whether to make a film or not depends on the inner feelings of the filmmaker, not on the commercial convenience. Once I promise to make a film, I will bear a huge task and a serious commitment. To make a good film, my inner passion is indispensable. "

Mark, who is recognized as the most powerful and authoritative in mm group, supported Peter. Mark blocked the reporter when shopping with Giselle. The reporter asked him his views on the matter. Mark said: "Xinxian must be joking. Is there no middle earth world or middle earth world without Peter the great? They are destroying classics. My Lord of the rings fan will not allow them to do so?"

The reporter asked, "are you supporting Jackson?"

Mark said: "only when Peter the great directs the Hobbit, I can rest assured that MGM has the distribution right of the hobbit. We will not allow anyone to mess around and destroy the Middle Earth world."

The reporter said, "do you think Jackson is irreplaceable?"

Mark said: "the success of the Lord of the rings trilogy has fully demonstrated this point. Why should we take this risk? I suggest the new line to settle his lawsuit with Jackson first, and then talk about other things. The Hobbit is not their family's, so we don't want to use it. MGM has the right to distribute it, and I won't allow anyone to do it in public or private."

The reporter hesitated: "do you mean you support Jackson?"

Mark said, "isn't my meaning simple and clear enough? It will lead to another idea?"

The new line has the hobbit MGM owns the production right, but MGM owns the distribution right, and MGM is responsible for the distribution of films. Even though MGM once ended its Distribution Department and distribution business, they have always controlled the distribution right, including many surrounding interests. Their transfer of this right is an income. Of course, it is best to maximize the interests by themselves. Mm is the sixth largest distributor of North meters One of the leading companies will not let go of this fat meat.

If you control the distribution right, you have the right to speak. You spend $200 million or $300 million to make a film. It should not be used for playing. It's to make money. It's impossible to make less money. So mark uses this move to threaten new lines. They must listen.

In the past, MGM was weak and had no confidence to say no to the new line with Warner background, but now mm is really not afraid of him.

The reporter asked: "but the box office of King Kong is not ideal. Will Jackson be the irreplaceable one?" Philadelphia weekly commented that the film said "beauty killed the beast", which is just a self expansion that Peter Jackson can't find the north. "

Mark said: "Peter the great changed the old face and new clothes of King Kong into the most terrible and affectionate monster film in the 21st century. It can not only make the audience laugh, but also make the audience cry. I dare say it can be turned into this point. Few people dare to say they can do better. Fortunately, there are losses and erosion in making the film, otherwise the whole wall street will move over."