Chapter 163

Danny is the public relations manager of Miramax. He is responsible for and carries out many public relations strategies and actions of the Weinstein brothers, while mark is a veteran in the film industry. He won the best film with rain man as early as 1988 and knows the secret of it.

Now Megan is busy contacting Logan, the leader of Revlon, hoping that he can sell his Marvel equity. He is also very busy.

Hollywood winter season has just begun. Major film companies in the United States have launched a "Oscar competition". All companies have increased their advertising efforts on key films. They hope that their films will take the lead in next year's awards, including Fahrenheit 911 by Miramax film company and Alexander the great by Warner company "Aviator", "million dollar baby", MM's "love notes" and even the cartoon "Superman special attack team" jointly produced by Disney and Pixar have all carried out publicity activities.

Peter Hammond, a senior film critic and Oscar observer, said that the competition next year is unprecedentedly fierce. They are still looking for some unanimously recognized and widely approved films. Hammond said: "this year's Oscar will certainly have unexpected situations, such as the highly praised cartoon Superman special attack team and the highly watched documentary Fahrenheit 911 , the romantic comedy "love notebook" and even foreign language films such as the French film "long agreement" and the Spanish work "motorcycle diary" have great strength. These films will have a strong impact on the best film at the Oscar. "

The documentary Fahrenheit 911 was rejected from next year's Golden Globe award because the Golden Globe Award did not set up a documentary award. The director Michael Moore was obviously dissatisfied. He decided early not to sign up for next year's Oscar for "best documentary" and directly ran for "best film", so as not to be "best documentary" The suspense of the first prize disappeared.

According to the rules of this year's Oscar, even if you sign up for the "best documentary", you can also compete for the "best film". It can be seen that Fahrenheit 911 is clearly aimed at the "best film", which makes the award more topical and satisfies the audience's appetite. According to the public opinion survey, many viewers are happy to see the expression of President Bush when Fahrenheit 911 won the best film.

The passion of Jesus, another film with sensitive subject matter, has also attracted the attention of the judges. Because the film involves religious topics, the film critics have different opinions. Like Fahrenheit 911, the film has also been rejected by the "Golden Globe Award", because almost the whole film Speaks Ancient Languages and is characterized as a "foreign language film" , these two sensitive works will meet at the Oscars next year and face Hollywood's "road" works.

Fahrenheit 911 is a good example in Hollywood, which advocates the spirit of freedom. Hollywood, which likes anti war themes, has always loved such films. Director Moore is also secretly called the second Thomas Payne (a famous liberal thinker in America). From the impact of the film on American society, he is not in vain. If Fahrenheit 911 There will be no suspense about participating in the competition for the "Best Documentary Award" of next year's Oscar, but Moore obviously came to challenge the "road" film and decided to participate in the competition for "best film" early in the morning, so next year's Oscar will be more eye-catching.

Unlike many Oscar films, J. J. Thompson announced that he would not spend a dime on his film passion In any publicity or advertising for the Oscar competition, the producers do the opposite, which can make the films that are already gimmicky enough attract more attention. As the most artistic and artistic film among the four beimi breaking 300 million works this year, it is difficult not to attract attention.

The theme of passion of Jesus is more sensitive than Fahrenheit 9 / 11. Critics have different opinions on the film. It is reported that middle-aged Oscar judges generally appreciate the film, but some older judges (mostly Jewish descendants) I don't want to see the film at all. It's still superficial. The dissatisfaction of Hollywood Jews with J. Thompson has reached the peak, so J. Thompson also understands that the passion of Jesus can't win awards or even nominations, so he won't say a penny of publicity money, and he claims to be in the passion of Jesus Take $100 million out of the proceeds and donate it to the church, which is a smart way to protect yourself from persecution.

In fact, the awards season in Hollywood also has a narrow sense and a broad sense. The narrow sense is the general concept of the Oscar season, which refers to various film awards issued from the end of November to February of the next year. In addition to the final Oscar Awards, it can also be divided into three categories: one is the awards of major film critics' associations such as New York and Los Angeles; the other is the directors' Association and actors' Association Guild Awards for film practitioners such as the association of film makers and the association of film producers; the third category is Gotham independent film award, golden Satellite Award, Annie award and other awards.

In a broad sense, the scope of award season is larger. Various Award activities and film festivals such as Toronto Film Festival in September, fantasy film festival in Austin, Texas and AFI Film Festival in Los Angeles can be incorporated into it.

In the early Oscar Awards selection, there was no concept of the so-called award season. Only a few awards that had an impact on the Oscars, such as the Golden Globe Award, the New York Film Critics Association Award and the Los Angeles Film Critics Association Award, made important preparations. However, after entering the 1990s, major cities in North meters also launched their own Film Critics Association Awards, and basically chose to award them in the tenth decade of each year From February to early January, more than 40 awards were given.

Along with it, Hollywood film companies and practitioners are increasingly eager to pursue Oscars, and their influence and the number of awards won in this year's award season will become an important indicator of the impact on Oscars. The ups and downs and gains experienced by an Oscar winner from the beginning of the award season to the moment he boarded the Oscar podium, It is called "Oscar road" by fans.

It is worth mentioning that the word award season was introduced into Hollywood by the Weinstein brothers of Miramax and carried forward.

This year, the film they operated was looking for Neverland. In fact, at the beginning, Warner intended to package the aviator for them to operate, but their unhappiness and Disney infighting involved too much energy, so they couldn't make the trip.

Looking for Neverland mainly tells the friendship between Scottish writer James Matthew Barry and the Davis family, and the story that the little boy of the Davis family let Barry create Peter Pan. It is a semi autobiographical film directed by Mark foster and starring Johnny Depp and Kate Winslet. It is adapted from the Aaron Ni dance drama The man who used to be Peter Pan.

The film is directed by Mark foster, who once directed the death row dance, and the male and female protagonists are Depp and Kate Winslet, who are popular for pirates of the Caribbean and Titanic. At the same time, the veteran Oscar winner Dustin Hoffman has also joined the film. The production lineup of the film music is also very strong. Famous British pop musicians have produced and sang the film "Lion King" theme song "can you feel my love tonight" Elton Joe created the theme song "Peter's song" again this time.

This is a standard best-selling Oscar film. It is aimed at the Oscar. It plans to make some gains at the box office and DVD after gold plating on the Oscar. What meets it is the love notes. However, the love notes has earned more than US $100 million at the box office, and has exceeded us $100 million overseas, becoming the first love 50 times The two best love films of the year are tied. At the box office, it is looking for Neverland.

At present, the advertising momentum of "love notebook" is great, and it is still in release, and the harvest in the award season is also good, but Oscar has always been reluctant to see easy-to-understand blockbuster films. In 2003, "the return of the Lord of the rings 3" Sweeping the Oscar, its internal opinions are not small. It believes that this is to give up the pursuit of film art and kneel to art films in an all-round way. The new committee claims that it will reform this. Therefore, the love notes is now powerful, but the prospect is not optimistic.

In a conference call with mark and Megan, Danny expressed his corresponding concerns.

Mark also knows that the man who makes the plan and the man who makes the day, "love notebook" He has handed over the perfect report card. Even if he can't win something at the Oscar, it's no accident. Oscar's unhappy romantic comedy has a long history and can't be cheap. He had to say, "the key is to train our team. How I envy the Weinstein brothers of Miramax and have an excellent public relations team."

Danny said: "now people all over Hollywood know that Harvey and Bob are not easy to mix, and their people are panic."

Michael calmed down the coup and stabilized the general situation. The price was extremely tragic. Because he was short sold by hedge funds, Disney's market value shrank by 20%. It was seriously damaged. It was unable to buy Pixar or eradicate the Weinstein brothers and let them pack up and leave, but it did not prevent Michael from cleaning up these elements involved in the coup. Michael, who is proficient in office politics, has It's the way to clean up people. It's no secret that Joe, the Lord and the Weinstein brothers are having a hard time.

Like Joe gang leader, the famous president of apple, Pixar has its own department. Michael can only clamp his neck in the distribution channel, but in Pixar's current position, some companies cooperate with him, and everyone can just shoot and break up.

But the Miramax Weinstein brothers of Disney are really miserable. The parent company has sent a large number of administrative and financial managers. Their practices are so obvious and undisguised. The clay figurines are also angry. The Weinstein brothers are not easy to provoke. They operate Fahrenheit 911 as a counterattack against the parent company.