Chapter 70

Film and television distribution includes two aspects: one is procurement and the other is sales. For example, when a film company makes a film and entrusts you to distribute it, you need to persuade the cinema to show it. What you need to do is to participate in various TV program fairs, film watching meetings and promotion meetings, and promise to let the cinema show it under various conditions.

If it is a big movie, the work will be relatively easy, and the cinema lines will compete for release, but the film has never been released, and no one knows whether it is a big sale. This work is difficult to do. You must persuade others to join. This is a relatively professional job. The publicity work of the film is actually very complicated. Generally speaking, it is to leverage all resources and spread all publicity actions, Let more people notice the film and want to see it.

The general routine actions include issuing posters, issuing previews, issuing interesting stories of MV press conference, and all publicity actions will be issued on various platforms such as portal websites, news websites and traditional media. The film side will decide how much money to invest according to the budget, while the media will decide how much space to give this news on the website according to the weight of the news, Now, the publicity and distribution of many blockbusters is half of the production, which shows its importance.

Film marketing is N-to-N, multi-directional, interactive and three-dimensional. With the establishment of brand as the core, with the help of intra industry and cross-border resource integration, and with the direct purpose of ticket purchase and increasing film revenue, it directly drives the box office. Implantation is marketing, brand expansion is marketing, the integration of other brand resources is marketing, shopping guide is marketing, promotion is marketing, and copyright authorization is marketing, Online and offline activities are marketing and advertising, which are considered and arranged by marketing as a whole, not publicity, because advertising resources are important integrated content and should be considered by marketing as a whole; The publicity and advertising based on cinema positions can be controlled as a whole by the distribution link.

Will explained that his mouth was foaming and talking, while mark was dizzy and confused. Therefore, he said, "try to speak in a way that I can understand."

Weill said: "if you spend money on a team dedicated to serving you, if you teach and cultivate yourself, you can cultivate your own team in about 10 to 15 years, such as Xinxian and Miramax. The other way is mergers and acquisitions. Through spending money, you can acquire professional companies and professionals. They have customer resources and operation methods in hand to form a stronger distribution company, Whether it's Disney's Bowe international or Warner International distribution company, they all do so. "

Mark said, "building your own distribution team is the company's established strategy. Do you have any good suggestions?"

Will said: "MGM's distribution business has always been in the charge of Lianyi. MGM closed its distribution business due to huge losses and was taken over by Bowei international. Bowei international took over part of Lianyi's Distribution Department and laid off more. As the largest distribution company, there are many overlaps between the two sides. He doesn't need to raise so many people, We can bring in the people who have been laid off and expand our team, but it needs money. "

Mark said, "money is not a problem. Megan and I will be responsible for financing. You make a plan for me first."

Will was a little excited: "if we can bring in the people who cut this part of Lianyi, the distribution capacity of our company will be greatly strengthened, and at least thousands of cinemas can be mobilized to join."

Mark said, "you can try to contact them first. Even if you can't accept them all, we'll recruit people."

"No problem," will said

Mark knows that it is imperative to expand the Distribution Department. He makes money from making movies, but he won't buy yachts and luxury houses. It's best to invest and use money to make money, build mm film industry into a first-class film company, and then make more money.

In the past few days, mark interviewed the main characters one by one and soon recruited the main characters. The crew can be said to have been successfully established. When the publicity comes to an end, he immediately organized a group to shoot in Las Vegas. General manager Wilkie set out to Las Vegas in advance to make early preparations. He mainly confirmed that the logistics were unimpeded and contacted Caesar Palace to let the other party fulfill his promise.

In the third week, "the chainsaw" won $16 million at the box office and fell to No. 4. This is because a large number of new films were released this week, which thinned the box office. Mark is still satisfied with this. The three week result of "the chainsaw" has been close to $50 million, which is better than the original $55 million. For the first part of this series, because of popularity and publicity, In terms of distribution, the box office potential is limited. It's good to have this achievement. Through long-term screening, it should be able to reach between 70 million and 80 million. In addition, the income from TV broadcasting rights and DVD rental is not a big problem. This is enough to make mark jump to a higher level. According to his own estimation, this vote will bring him a revenue of $40 million before tax.

Mark recalled the crew members who had been publicized outside, officially announced the establishment of the hangover crew, and then held a large party to celebrate. Now he's embarrassed that he's mixing with him now. Most of them are the old friends of the crew of this man from earth and the crew of the chainsaw. He didn't owe any film remuneration, but he promised that he would make a red envelope at the box office, Now the two films are selling well, and the third film has been shot, but the red envelope can't be sent out. It's very simple. There's no money. The share of the two films hasn't arrived, and the money in his hand now is the production cost of the hangover, which can't be misappropriated. Therefore, he can only say whether he owes it or not. He can wait and wait until it comes.

Naturally, everyone has no objection to this. They know that this is true. Mark is rich now, but he doesn't have much in hand. When the two films are not divided, he is only rich in name. Besides, he remembers the red envelope. Everyone is very happy. In this industry, the boss promised me to sleep with you in order to boost morale before the film is released, But afterwards forget the red envelope or the number of red envelopes is pitifully much less.

Mark and Megan talked about expanding the Distribution Department. Megan said, "we can't eat Lianyi, but why don't we merge its Distribution Department as a whole? Bowei international has stated that it will only accept their overseas parts to expand its global distribution capacity, but beimi and Bowei international are the strongest. Why keep them, and they are useful to us. If we merge the Lianyi Distribution Department, we will become the first-line distribution company of beimi. "

Megan didn't get a share of the revenue from chainsaw 1, but this is a series, and she can get a share of the follow-up. With its current popularity and the cracked beer in the horror film industry, it is undoubtedly a gold mine. Her 20 million investment can be regarded as a predictable return. She asked Larry's financial officer to make an evaluation report for her, The financial officer thinks that her 20 million investment is qualified and successful, and will get a fairly good return.

The film industry, like other industries, has a thin field, no one ploughs it, and everyone struggles for it. Before the big sale, the production companies ask for human capital. After the big sale, investors scramble for investment. Before the release of the chainsaw, there was a small film with an unknown production cost of 1.5 million. Now it is a gold mine. Many people want a share. Now Megan is proud to have a share The mm film industry with the copyright of chainsaw has a bright future.

Will said: "if we eat the Distribution Department of Lianyi and invest no less than 40 million, the scale of our company will be expanded several times, several times. After successful integration, we will be a front-line distribution company. It is not enough to compete with giants in beimi, but it can compete with new line, Miramax and DreamWorks."

Megan said, "what is a mere tens of millions? Larry said that M & A is a shortcut to rapid expansion. Mark, a mere tens of millions, you can earn it back with a chainsaw."

Mark said, "I don't know where the share of the chainsaw is yet. After paying off the debt and paying the tax, there is not much left, but the opportunity is rare. After decades of wind and rain, a company like Lianyi, founded by Chaplin, has a very deep foundation and is worth a try."

Will said: "the current Lianyi has nothing to do with Chaplin for a long time, and it is not the eight giants of that year. The whole Distribution Department is only valuable for customers and cinema line information. In fact, their old employees have rich work experience and are still a little valuable. It's just that Bowei is a big international company and despises it. Their layoffs are imperative. If we are willing to take over, it's best However, it will save them a lot of trouble. "

Mark said: "MGM United art is extremely complex, with many factions and fierce struggle, and behaves like its brand in many aspects. We can't be the receiver and let them leave the trouble to us."

Will said: "I will let them peel off non-performing assets and will not let any debt and trouble follow. MGM is in bankruptcy protection. Now the company is in a panic. They can start to lay off staff since Bowei international came out that it did not take over their distribution Department and took over the distribution business. Of course, the employees refused. They set up a trade union to compete with it. Now there is a way It's all gone, but the rest is still out of MGM, which brings great trouble. We are willing to take over to help them unload their burden. They should be eager to transfer the customer and cinema information to us at a preferential price. It's reasonable. We can even take this as a prerequisite. "

Mark said: "you go to contact them and test the tone. Anyway, it is imperative to expand the Distribution Department. Our company will also join the operation and distribution of hangover. This is a big fat meat. It will be a pity to miss it for several years."

Megan said, "of course! I don't distribute my own films. What are you doing with such a large Distribution Department? In terms of company management, I follow Larry's path, implement strict performance appraisal, and there is a great difference between people with excellent work ability and people who work mediocre and slow down in enjoying wages and benefits."

Will said, "I understand! Miss Ellison."