Chapter 696

"Mr. Ma, we really don't follow the promotion festival held by Huanyu mall?"

"Zhao Xi, how many times have you said that B2C mode just looks good, but it is not suitable for our domestic market. We were cheated by Huanyu technology once, don't you understand?"

"But this time I feel that Huanyu mall has made a great promotion. It is said that they also won the advertisement of CCTV."

"Chen Yu is like this. No matter what we do, we should first make our actions bigger and attract others' attention. We can do our C2C business well."

In Ali's office, Ma Yun was both helpless and admired Chen Yu.

This home appliance war is actually a bad idea for Ma Yun.

First, Ma Yun ran to Huang Guangyu, and then there was a desperate competition among the following major household appliance giants.

I didn't expect it.

Ma Yun's bad idea not only didn't embarrass Chen Yu, but helped Chen Yu.

At this time, Huanyu technology sits on large and medium-sized electrical appliances and Yongle electrical appliances, which not only forms the situation of three countries competing for hegemony in China, but also more importantly. With Dazhong and Yongle logistics and after-sales system, this will inevitably feed the e-commerce business of Huanyu technology.

It is said that now Huanyu technology has established a separate Logistics Department, and the logistics operation efficiency has doubled compared with that before.

Before the battle began, Huanyu technology had several times more bombs than them.

I said to give Chen Yu eye medicine before.

Accidentally, I put it on myself.

Ma Yun has a feeling that stealing chicken can't erode rice.

It's just that, seeing that Huanyu mall is making more and more noise, some e-commerce enterprises can't sit still.

The first one who can't sit still is Excellence Amazon.

At this time, excellence has been invested by Amazon, and the original model of excellence is B2C.

If they play according to the previous method, even if they are not as excellent as Huanyu mall, they will also take this opportunity to launch a promotion Festival. After all, it's OK for them to follow the lead of Huanyu mall. But now, because they have reached an agreement with Ma Yun before, they are not very prepared.

But the more unprepared, the more you see the prosperity of Huanyu mall, the more uncertain the excellence side is.

In particular, Huanyu technology holds two home appliance supermarkets, which is too favorable for their B2C business.

"Mr. Ma, we are excellent and ready to follow the wave."

Excellent CEO Wang Shutong called ma Yun.

"Mr. Wang, No."

Ma Yun frowned: "we agreed before. We won't talk to anyone."

"Mr. Ma, I know, but I can only apologize this time. You must also know that our excellence was originally B2C. In addition, we were invested by Amazon, and Amazon's model is also B2C."

"But aren't you very optimistic about C2C?"

"Although I am optimistic about C2C, it does not mean that we should give up B2C."

"Mr. Wang, I feel that you don't know your position."

Wang Shutong is also helpless.

Whether B2C or C2C, they don't want to give up.

It seems that there are some models of Huanyu technology.

Huanyu technology is both B2C and C2C.

But Amazon Excellence is different from Huanyu technology.

Huanyu technology, whether B2C or C2C, is the first in the industry.

So whatever they do, they can.

But if you follow, you don't know how you died.

"Mr. Ma, it's not that I don't know our own positioning. Perhaps, except Huanyu technology, any domestic e-commerce enterprise hasn't known its own positioning."

This sentence makes Ma Yun don't know what to say.

Although he firmly returned to C2C, is C2C really suitable for the future?

It just seems more suitable now.

And it seems that Huanyu technology made it for them to see.

If C2C is not suitable for the domestic market in the future, what will they do?

This is a difficult problem.

It's just that Ma Yun is smart not to think about this problem.

It's absolutely unwise to tangle with what hasn't happened in the future.

"OK, you can follow if you want. However, I don't think it's useful for you to follow. Everyone will only pay attention to Huanyu mall, not excellence. Moreover, you can't compete with Huanyu technology. Especially in terms of price, Huanyu technology, which has two home appliance supermarkets, can drive your excellence out by price."

After a period of competition with Chen Yu, Ma Yun knew Chen Yu's actions too well.

This time, they will definitely fight a price war again.

Although there is no technical content in this price war, consumers will eat it with bad intentions.

As for others, I'm sorry, it's not that they don't want to follow, but that their strength is not allowed.

After chatting with Wang Shutong, a few days later, Huanyu mall officially launched a new wave of promotion.

This promotion is in November.

It was decided in November by Chen Yuding.

November is almost the end of the year, and more than half a year has passed.

Generally speaking, everyone's pockets are bulging at this time.

Compared with the first few months of spring, we dare not spend much, but the consumption capacity in November undoubtedly increased significantly.

In addition, it's almost the end of the year, so many consumers decide to buy a home appliance.

Whether it's a TV, a refrigerator, a washing machine, or an air conditioner... This is the peak consumption season.

Of course, since it's a promotion.

In addition to the selected time, the greatest strength is in the price.

The first to make promotional actions are all kinds of products of Huanyu technology.

Huanyu netbook.

Originally a Huanyu Netbook in 1999, this time it dropped by 200 yuan, 1799.

Then came the Huanyu mobile phone, uh, yes, 499.

However, like the previous routine, this one has to be robbed, but there is no doubt that this wave is stronger than before.

This time, Huanyu technology provided 100000 units. Whether you can grab them depends on how you do your strategy.

Then there are three generations of pears.

It's just a symbolic price. It's tens of dollars.

The reason why there is no big drop is that the third generation of pears is not purchased by ordinary users.

Those who can buy three generations of pears will no longer depend on his price.

On the contrary, if the third generation of pears is sold cheaply, others will not buy them.

This logic works very well.

The more high-end goods, the more powerful they can be, and they must be sold at a high price.

Even if Huanyu technology wants to make more money, the price must remain stable.

Of course, since we want to promote sales, we must not only sell Huanyu technology's products.

In fact, the main product of Huanyu mall is Dianjia.

The products of Huanyu technology are only incidental.

The real core is the big household appliances that everyone can use.

This time, Huanyu Technology launched the most screaming price in history.

Haier three door refrigerator, 1999 yuan.

Gree 1.5p air conditioner, 1999 yuan.

Tcl38 inch color TV, 1999 yuan.

Haier 10kg wave wheel washing machine: 1999 yuan.

Such a price in the previous life of 2020, of course, there is no cost performance.

However, in 2004.

If you want to buy brand appliances with the above performance parameters, the cheapest one is more than 3000 yuan.

If you won't bargain, it's normal to win more than 4000 yuan.

Now, in the eyes of others, those big household appliances with high prices are incomparably expensive.

Now, it has become so close to the people.

ok

That's the same sentence.

In the face of such a price, let me ask you, is it fragrant or not.