Chapter 648

Naturally, the visit is not the focus, but the private communication with Dong Minzhu after the visit.

However, although the visit was not the focus, the visit still brought a deeper impression to Chen Yu.

For example, Gree's air conditioning production plant is more orderly than ordinary factories.

According to Dong Minzhu, their factory cited a perfect quality management model, which also ensured the production efficiency and quality of Gree Electric appliance.

"Mr. Dong, your quality management system is really broad and profound."

"I was born in marketing. When I took over Gree, many people thought I couldn't bring Gree well. But I don't believe this evil. I want to tell others that even if I was born in marketing, I can bring Gree well. For this reason, I spent a lot of effort and paid close attention to quality."

"Gree, master the core technology. Mr. Dong, you're good at it."

Chen Yu gave Dong Minzhu a thumbs up.

Among entrepreneurs, the reason why Dong Minzhu is a strong woman lies not in her personality, but in her actions.

After she accepted Gree, Gree was only a first-class brand in China, but now it has become the first in the country.

Moreover, she also made a bold statement to be the first in the world.

"Eh, Chen Yu, that's a good sentence. How about selling it to me as our Gree advertising slogan?"

Gree, master the core technology, this sentence brightened Dong Minzhu's eyes.

It was the first time she had heard such a comment on Gree.

"Advertising words?"

Chen Yuzheng wanted to say, isn't this the advertising word of Gree?

But after thinking about it, Chen Yu understood.

Now Gree's advertisement is not this sentence, but "good air conditioner, made by Gree".

It should be said that the slogan "good air conditioner, made by Gree" is also very good.

He used such advertising words in the 1990s.

However, after entering the 21st century, this advertising word was omitted.

Until the previous life, after 2013, it was used back to "good air conditioner, made by Gree."

However, when it is thought that Gree will compete with global air conditioning brands at this time, this advertising word is incomparably suitable for Gree.

"Mr. Dong, it's polite. If Gree uses this sentence as an advertising word, I'm glad it's too late."

Naturally, Chen Yu would not say that I stole your advertisement.

If you want to use it, it's best.

"No, no, this advertisement is too useful for us. Just this advertisement is worth at least 1 million."

Gree, master core technology.

With this sentence in her mouth, Dong Minzhu was a little excited.

This advertisement is tailor-made for Gree.

You know, although Dong Minzhu made a bold statement to challenge the world's No. 1. But seriously, there's a lot of pressure.

In terms of air conditioning, Gree air conditioning has occupied the first share of the domestic market, but in terms of technology, Gree is still quite different from Japan, South Korea, Europe and the United States. This is also true in the eyes of many people, especially the high-end central air conditioning.

Although Dong Minzhu continues to increase R & D investment and narrow the gap with them, even now the gap is very small. But it is still difficult to reverse everyone's ideas at once. Previously, Gree's advertising words were good air conditioning, although Gree made it well. But most people think Gree air conditioner is good, but it is not the top. Can it be compared with other air conditioners in Japan, South Korea, Europe and the United States? This needs to be verified, but if the advertising words are changed into "Gree, master core technology", virtually everyone will think that Gree has kept pace with Japan and South Korea... This plays a great role in promoting the high-end market.

Once the high-end market is won, it is back feeding for the middle and low-end.

If you really want to say, don't mention the advertising word of 1 million. Dong Minzhu is willing to give 10 million.

"Mr. Dong, you..."

"OK, that's it. I'll inform the finance department to call you the money later."

Dong Minzhu domineered Chen Yu not to discuss the issue of advertising fees.

Since Dong Minzhu insisted, Chen Yu no longer refused.

One million, in a word, it's easy to make.

It seems that we should explore the business here in the future. Chen Yu remembers many classic advertising words.

Of course, this is bad taste.

This kind of thing can not be met. As the boss of Huanyu technology, how can Chen Yu professionally do this kind of thing.

"Look, Chen Yu, I owe you another favor."

"Mr. Dong, you give me money and a high hat. No wonder everyone in the industry admires you."

"What do you admire? Everyone thinks I'm a woman, so they all let me."

At the end of the visit, only Chen Yu and Dong Minzhu were left in the chairman's office of Gree Electric appliance.

Both of them know that what we are talking about now is the point.

The advertisement just now is just an episode. Chen Yu came to Gree for another purpose.

"Mr. Dong, I heard that your Gree has recently adjusted the payment settlement."

"Yes, there are adjustments."

Dong Minzhu nodded: "this is also inspired by you. Payment settlement is a big problem. If we have been detained by dealers, we will be very passive even if we build more air conditioners. However, we have only adjusted the payment settlement of some small dealers. For some large dealers, we can't help it for the time being."

This is also Dong Minzhu's regret.

Such as the national large-scale home appliance supermarket.

Although Dong Minzhu wants to adjust their payment settlement cycle, it is the seller's market at this time. Gree also needs these large household appliance supermarkets to occupy the market. Although Gree has achieved the first place in the country, it is not without competitors. Midea, Zhigao, and even Hisense and TCL have launched a series of air conditioners. Not to mention, there are some large air conditioning groups in Japan, South Korea, Europe and the United States.

But even so, Dong Minzhu also knows that rice should be eaten one mouthful at a time.

Give her time, Dong Minzhu believes that she will win these dealers.

"Large dealers really have a strong voice."

Chen Yu nodded.

Huanyu technology has shares in Yongle electric appliance. Naturally, it knows the voice of large household appliance supermarkets.

If manufacturers want to adjust their payment settlement cycle, I will put more resources on other products.

They believe that there are definitely manufacturers willing to sacrifice the payment settlement cycle in exchange for the market.

Last time, Huanyu's mobile phone was almost damaged by the dealer.

This is also the reason why Chen Yu wants to be a sales channel.

"By the way, the weather is getting hotter and hotter. Chen Yu, do you have any activities in Huanyu mall?"

"Mr. Dong, that's why I came here."

Chen Yu said: "summer is the peak season for air conditioning and household appliances. We also want to do a wave of promotional activities in Huanyu mall."

Huanyu technology has two e-commerce platforms.

One is the Huanyu mall of B2C.

The other is Huanyu department store of C2C.

Although previously C2C's Huanyu department store had been promoted.

However, Huanyu department store is only aimed at small commodities, which has little to do with B2C Huanyu mall.

Therefore, it is also possible for Huanyu mall to take over Huanyu department store and do another wave of promotion.

Of course, Chen Yu's promotion is not for promotion.

He also aims at several major competitors.

At present, excellence, eBay and Ali have joined hands.

Although Chen Yu believes that they can't be their own opponents, it's impossible to say that they are completely laissez faire.

It's not easy to deal with them.

However, Chen Yu has plenty of tricks.

For example, this time Chen Yu came to Dong Minzhu.

The play is simple.

When Alibaba eBay did C2C before, Chen Yu did B2C.

When Ali came to do B2C, Chen Yu secretly started C2C.

Then Ali Zhuoyue found that C2C is the most suitable for the domestic market, and Chen Yu came back to prepare for a wave of B2C.

ha-ha?

Do you think you can really understand China's e-commerce market?

Then I'll make you doubt life.