Chapter 414

"Mr. Zhang, I think the real name system and the deposit mechanism, including seven days' return without reason, can be set as the principle of voluntary participation. Because if it is mandatory, it may cause the seller's rebellious psychology. In addition, some sellers may not be ready for this."

"But if it is not mandatory, how can we ensure the security of online transactions and dispel users' doubts about purchase?"

"We can try to promote it. If we join the real name system, pay the deposit, and have no reason to return the leg business for seven days, we can give a logo on their online store page, so that users can see these logos at a glance when purchasing products. Of course, if they don't join, they don't."

"That's a good idea."

Huang Zheng proposed to Zhang Jianming.

Zhang Jianming nodded after listening.

In this way, users naturally prefer to buy products from stores that provide more security services.

In addition, it can also influence those businesses that do not join these services to move closer to these services.

After all.

If you want to do business, you want to make more money. You have to fight not only for products, but also for services.

Even in real business.

At that time, it is not the official forcing you to join, but they will choose to join on their own initiative.

Even if you don't join in the future, no one may be willing to buy your products.

"Well, let the technology deal with it."

Naturally, this kind of thing was not reported to Chen Yu.

However, after Chen Yu found out, Chen Yu was very satisfied.

When he told Zhang Jianming before, he didn't consider the acceptance of the merchants at that time.

Because in Chen Yu's memory, almost all businesses did so.

There is nothing to accept or not to accept in previous lives.

But now, at the beginning of e-commerce, we really have to guide step by step.

Even businesses cannot take tough measures.

Fortunately, Zhang Jianming, they did a good job.

Many details they didn't expect, but they thought very thoroughly.

"Sure enough, as long as they are given a platform, they may not be worse than those big guys."

This is the same as the eighteen Arhats who followed Ma Yun in previous lives.

Chen Yu nodded secretly.

On the other hand, Alibaba has carried out more large-scale promotion for the promotion at the end of the month.

First, from the perspective of offline stores, there are nearly 300 stores in Gome and Suning in the first and second tier cities of Ali.

In addition, there are nearly 2000 small household appliance stores in the third and fourth tier rural areas.

Of course, in addition to these household appliances, Ali also found some other brands to settle in.

In the advertising side, I found several stars.

[e-commerce war has started, Huanyu or Ali?]

[can the promotion at the end of the month break the record?]

[the home appliance market is promising, and all kinds of capital enter the market quickly.]

Various media are scrambling to report from time to time.

Such is the case.

Home appliances, whether now or later, are incomparably large in scale.

According to the data report of the Bureau of statistics, the output of color TV sets alone reached more than 50 million in 2002.

In addition, the output of air conditioners reached 30 million, and the output of refrigerators and washing machines were 15 million respectively.

This is a 100 billion level market.

This is only 2002. Although 2003 has not passed, from the current sales volume, the data of home appliance market in 2003 increased by 37% compared with 2002

But before, this market could only be through offline stores, but now, online brings us more choices.

At the same time, e-commerce also brings more resource optimization to household appliances.

For example, because of this off-time promotion, a series of more advanced household appliances have accelerated the pace of entering the market.

In addition, because of the entry of e-commerce, the price becomes more transparent, which also brings real benefits to users.

Therefore, such a situation is also very supportive, and has sent a delegation to conduct in-depth investigation on household appliances.

"Why are you staring at the computer all the time? Come and have a glass of water."

"Mr. Ma, the activity is about to begin."

"Drink water at the beginning. If you don't move and look at the data on the computer, can we sell more?"

"Hehe, we just want to see the real data, and we want to see if our data today can break the record of Huanyu mall."

Lu Zhaoxi couldn't help smiling, but he admired President Ma very much in his heart.

The activity will begin soon. Mr. Ma is so calm.

However, the clouds are light and the wind is light.

It's all fake.

Inside, Ma Yun is more excited than any of them.

It's just that it's boss Ali. He wants to set an example to everyone.

No matter how excited he was, he had to pretend that he didn't care about anything.

"It's just a data. It's nothing higher or lower."

Ma Yun continued: "We have done what we should do, and everyone has done well. I am very satisfied with you. As for Huanyu mall, we can do it ourselves. Why should we compare with them? They are not very good. Although their data was good before, it is just like this. But I want to tell you that in the future, our Alibaba data will be 10 times, 100 times that of Huanyu, Even a thousand times... "

Blow the cowhide.

Ma Yun feels very good.

However, at this time, the activity has officially begun.

One million.

10 million.

30 million.

80 million.

The background sales figures kept rolling. In just a few minutes, the whole sales reached more than 80 million.

Although more than 80 million is not a big number. After all, it sells household appliances. The average price of each household appliance is more than 1500 yuan, which is actually not many. But just because it is a large household appliance, even if there are not many, its combined scale is still a huge volume.

At present, they can not make money for users, but in the future, as long as users are trained, that is the time to make money.

It doesn't need to earn much.

Even if you can earn 2%, with the volume of the home appliance market, there are billions of profits a year.

Moreover, the scale of the home appliance market will continue to explode in the future.

"Mr. Ma, Mr. Ma, we may break the record of Huanyu mall."

Lu Zhaoxi said excitedly.

"100 million, 100 million."

Everyone shouted excitedly. Soon, 100 million was left behind.

"130 million."

"180 million."

"200 million."

In the seventh minute, Alibaba Taobao Mall broke the transaction record of 200 million.

"Mr. Ma, 200 million, we broke the 200 million record."

"It broke 200 million in seven minutes. Mr. Ma, we surpassed Huanyu mall. We surpassed them."

The whole office screamed wildly.

Ma Yun was also excited and patted the table.

Great.

He waited too long for this day.

Previously, he also felt that Huanyu mall had conducted several promotions, which had consumed the purchase potential of many online users.

But now, No.

This market is too big. Huanyu mall has only developed a little.

"230 million."

"250 million."

"280 million."

The data continues.

In the 10th minute, the sales data of Taobao Mall reached 290 million.

This is an amazing record.

Such a sales data not only surpassed Huanyu mall, but also created another sales record.

[Taobao Mall, with sales of 300 million in 10 minutes.]

[beyond Huanyu, Taobao is the No1 in the industry.]

[for 290 million, Taobao Mall has not only created a domestic record, but also a global record.]

Numerous media rushed to report.

That night, Alibaba cheered.

"Come on, everyone has worked hard. Cheers."

"No, no, no, it's not hard. I'm still very excited."

"Yes, we finally see hope. Cheers..."

The next day, Alibaba updated its 24-hour final sales record of 600 million.

More than 500 million in Huanyu mall.

"Well, we celebrated yesterday. Next, let's work hard."

"We still have a lot of orders to deal with."

Ma Yun calmed down from excitement.

The record is only temporary. They still have a lot of work to do next.

In particular, many do not choose to pick up goods online and need logistics transportation, which is also a large amount.

However, the greater the amount, the happier Ma Yun is.

This proves that this activity is very successful.

They not only made their own reputation, but also trained users.

I believe that after this time, more and more people will buy online.

Even if offline stores are not needed in the future.

However, when Ali processed these orders, a problem was found in the technology side.

"Mr. Ma, we found a lot of bill brushing."

"Brush the bill?"

"Yes, you see, there are more than 1000 IPS here. They bought several batches of household appliances in different batches, and they picked up the goods in a very short time."

"These guys."

Ma Yun frowned.

He had thought that someone would brush the bill before, but he didn't deal with it in particular at that time. Although the bill itself can also improve sales, although they will lose, they will lose. For the sake of the overall situation, Ma Yun will not take any action against them for the time being.

"The quantity is not very large. Forget it."

More than 1000 IP swipes are acceptable.

They pay bills just to earn subsidies.

But each subsidy is not much.

Even if they brush, they can only lose hundreds of thousands at most, which is nothing.

"Mr. Ma, there are really not many bills for more than 1000 IPS. What I'm worried about is that others will brush?"

"Do you mean they will brush a lot of bills by changing IP?"

"It's possible."

"Check it well."

Ma Yun shivered in his heart.

If there are a lot of brushes, they will lose their lives in this wave of promotion.