Chapter 1648

The presented vouchers can not only be consumed again in the shop where they are shopping, but also in any shop in Wanhai Plaza. Similarly, the diversified interactive center on the second floor and the cinema and catering center on the third floor still recognize such vouchers as consumption offset.

However, this is only the unified activity plan for the external publicity of Wanhai Plaza. After studying it, Zhu Yuanfeng and fan Aisheng decided to give merchants on the first floor more promotion space. While complying with the unified promotion plan of Wanhai Plaza, each shop can make its own decisions and add some own characteristics on this basis.

For example, take the means of discount promotion, or you can take advantage of this promotion to increase the handling of membership card activities. Those who handle membership cards during the activities have greater welfare activities, such as charging 100 to get 50 or charging 1000 to send electrical appliances or other things.

In this way, each merchant has more room to play. Fan Aisheng and Zhu Yuanfeng investigated and asked some merchants for their opinions, and they are also very interested.

Wanhai Plaza has not been open for a long time. Many famous brands have settled in the Plaza. To operate well and improve sales, we must try our best to attract popularity and stabilize a large number of fixed customers.

By vigorously promoting sales and handling membership cards, it can just attract a large number of fixed customers. How can these businesses miss such a good opportunity.

"This is a good way. There are discounts for membership cards, which can absorb a large number of stable customers. As for the strength of discounts, it's best not to participate in our square, and let these merchants discuss and study the specific promotion plans of their stores."

After reading the promotion plan in hand, Shen Dapeng nodded with satisfaction, then looked up and asked, "ten days of promotion can definitely stimulate a wave of consumption. My suggestion is that this publicity can not only take the form of posters, but also be reported in large pages in the newspaper. By the way, mention the general situation of Wanhai square, which plays a role of publicity. In addition, You can also publicize it on local TV stations. In this way, although the cost of advertising will increase a lot, it is quite worthwhile compared with the huge profits brought by ten day promotion. "

Shen Dapeng's voice fell, and fan Aisheng nodded in agreement. "Yes, for the ten day promotion time, at least enough publicity work should be done in the early stage to let more people know that, not counting the advertisements in posters and newspapers, it is estimated that it will cost more than 100000 or even hundreds of thousands to put it in the advertising period of the golden file of the TV station."

"But if the preliminary work is done in place, the profits brought by the huge consumption will be amazing. Take a step back and think about it. Even if the profits are not very good at that time, it doesn't matter. This advertising fee won't be wasted. At least everyone knows Wanhai square, doesn't it? When the service is done, the future sales will naturally follow. "

Although Zhu Yuanfeng still works hard with fan Aisheng up to now, he has nothing to say at this time in front of major events related to his own interests and agrees with fan Aisheng's words.

"President fan is right. Not only because of this promotion, we should improve the service level and give customers a more comfortable experience. At any time, as long as Wanhai Plaza opens, we should uphold the concept of service first. Everything is for consumers. Only by satisfying consumers can our Plaza survive and grow. Therefore, I also think that taking advantage of this time to do a good job in publicity, the money is worth it! "

Shen Dapeng could tell that although Zhu Yuanfeng usually speaks and works smoothly and never seems to be a sinner, what he said just now is his heart. It can be seen that he is very interested in this promotion.

It's no wonder that if this promotion is very successful and brings considerable profits to the square, Zhu Yuanfeng, as the general manager of Wanhai square, will look better in face, which can be regarded as his credit. Naturally, he should seize this credit.

"The two bosses agreed. I have nothing to say. Let's do it."

In any case, it is to make Wanhai square famous. This kind of promotion must be done, and it will be done from time to time in the future.

"Well, is there anything else fan needs to add?" Seeing that Shen Dapeng had no opinion, Zhu Yuanfeng turned his attention to fan Aisheng and raised the draft of the promotion plan in his hand.

"No, we should try our best to do things that are conducive to the development of the square, and strive to do a good job in this promotion and make achievements!"

Fan Aisheng has no bad intentions towards others. If others are good to him, he will be more good to others. If others are bad to him, he will not privately trip others.

At work, he is also a very down-to-earth person who treats his work conscientiously and meticulously.

Therefore, from the bottom of my heart, fan Aisheng is very looking forward to this promotion.

"That's OK. Since there's no opinion, I'll let the people in the publicity department contact the newspaper and TV station to discuss specific publicity matters. After half a month, the promotion will be officially launched."

After several people had discussed it, Zhu Yuanfeng and fan Aisheng left Shen Dapeng's office, and Shen Dapeng took a long breath and sat back on the chair behind his desk.

The server of the game company finally has some eyebrows. If there is no accident, a formal agreement can be signed in a few days. At that time, their companies in Shenzhen, such as direct stores of Xiaoyu science and technology life Museum, logistics companies and game companies, can find Weihua company once they have any problems on the network.

The business of logistics companies is good now. They have established branches in several districts one after another, and the logistics park in Futian district is very large. Many freight companies have settled in. The business is also good with the daily management fee and the commission fee for each order.

All these require computer-controlled operation. Once there are problems in the network, Weihua company can also rush to and deal with them at the first time, eliminating unnecessary troubles and improving work efficiency.

Shen Dapeng kept thinking that the scale of Wanhai square is not small, and if the conditions are met in the future, more squares will be opened.

He remembered that in his previous life, Wang's square model was very profitable. In a short period of more than ten years, he had occupied all cities in the country. His business was very hot, and the monthly net income was calculated in billions.

Therefore, I am now testing this model in advance. If the operation of this company in Shenzhen city is relatively smooth, it can pilot operation in other cities across the country and finally start a prairie fire.

For such a large square, all aspects also need the support of the network. However, he is now nominally the operation director of the square. It may not be appropriate to achieve cooperation with Weihua company. He can only wait until his identity is revealed.