Chapter 1640

Shen Dapeng paused here and looked obviously dignified.

"But what?" Fan Aisheng was stunned. He leaned forward and stared at Shen Dapeng's face.

Shen Dapeng did not speak for a moment. He stood up in a thoughtful manner and turned to look out of the window.

Not far from the window is the commercial street. At this time, it is the morning. People come and go in the wide street. It looks very lively. Many shops are crowded at the door, a thriving and busy look.

Fan Aisheng knew that Shen Dapeng was thinking, so he didn't bother for a moment and quietly looked at Shen Dapeng's back.

The office seemed very quiet for a moment.

After a long time, Shen Dapeng slowly turned around, sat down again, picked up the tea cup on the tea table and took a sip of tea. Only then did he cast his eyes on fan Aisheng's face.

"Mr. Fan, the overall idea of this promotion is good. As long as we buy things, we give them away. It's like taking advantage of consumers' psychology. They must be willing to pay for it. However, we have to think about some specific details and be more detailed."

"More detailed?" Fan Aisheng was a little confused, "how to refine?"

Shen Dapeng smiled. "For example, as you just said, as long as you consume, you give things. The more you consume, the more things you give. But to what extent you consume, the things you give will be more valuable. Does there have to be a boundary here, right? For example, if you spend 100 yuan, send a few yuan of small gifts, spend 200 yuan, send a dozen yuan of gifts, and so on, these should be refined. "

Fan Aisheng nodded. "I didn't expect this. It seems that you are still careful. I'll think about it later."

"Yes, we must draw a scope. Since consumers come to consume, we must let others consume clearly, otherwise there will be accidents if there is nothing."

Shen Dapeng's worry is not superfluous. It does not rule out that some more serious consumers hold on to some tails, which makes it difficult to end in the end.

"In addition, your promotion method is feasible, but my idea is to change this method a little bit." Shen Dapeng continued to think.

Fan Aisheng's eyes lit up, "you can say what better suggestions you have."

"When you spend a certain amount of money to give something, although it has won a certain popularity and promoted consumption, it is not a long-term plan. It is equivalent to buying and selling with a hammer, isn't it?"

Shen Dapeng's words stunned fan Aisheng, blinking a little unclear, so, "one hammer business?"

Shen Dapeng nodded. "Just give some gifts after shopping. Obviously, it can't promote consumers' secondary consumption. It's not certain whether customers will come next time."

"What do you mean?"

Fan Aisheng has never heard of the concept of secondary consumption, but he is really interested in Shen Dapeng's formulation.

In fan Aisheng's impression, although Shen Dapeng is young, he is very smart and has his own unique opinions from time to time. Even fan Aisheng sometimes feels inferior to himself.

"My suggestion is that the activity of spending a certain amount of money and giving gifts can be limited to our own items. For stores, add another item, that is, those who consume and shop in all stores can give shopping vouchers!"

Shopping vouchers? Fan Aisheng's eyes lit up.

"For example, if you shop at a store for 100 yuan, you will get a 20 yuan shopping voucher, if you shop at 200 yuan, you will get a 50 yuan shopping voucher, if you shop at 500 yuan, you will get a 100 yuan shopping voucher. In this way, from the perspective of consumers, it seems that you have made some money, but this money is not real money. You have to shop at this store again, The gift of shopping vouchers can be offset, that is, it can play the role of purchasing power. "

After Shen Dapeng spoke carefully, he took a sip of tea from the teacup in front of him and looked at fan Aisheng. "Can you understand what I say?"

Fan Aisheng had a sudden realization. He couldn't help clapping his hands, stared at Shen Dapeng like appreciation, and nodded gently.

"I see. The concept of secondary consumption used to be like this. That is to promote consumers to shop for the second or even the third time. From the perspective of consumers, it seems to take a lot of advantage. In fact, the store is the biggest gainer, isn't it?"

Shen Dapeng nodded with satisfaction, "yes, such sales promotion is actually to seize the psychology of consumers to take advantage, so as to promote sales. In addition, we might as well communicate with the merchants. During the promotion period, they can handle membership and form a membership system. As long as any consumer becomes a member of the store, he can discount on the basis of the usual price. If he can't discount, he can also implement the point system. The points are enough to exchange gifts. In this case, Will consumers and stores be virtually tied together? "

"If consumers want to buy similar goods in the future, with the intention of discounts or points, will they still go to this store?"

Fan Aisheng just understood the secondary consumption and threw out the membership system and points system from Shen Dapeng's mouth, which made fan Aisheng a little difficult to digest for a while, and his eyes became surprised again.

He had to admire Shen Dapeng. Although he seldom spoke at ordinary times, this young man was really smart enough and had more unique ideas than ordinary people. If Shen Dapeng was allowed to do business, he would definitely be a business genius.

As everyone knows, Shen Dapeng is actually a genius in business and cake business!

He wants to make this cake bigger and bigger, so that it can be used all over the country and even the world. However, Shen Dapeng has been hiding behind the scenes and planning steadily and carefully. Even a shrewd person like fan Aisheng doesn't know Shen Dapeng's real identity. He thought he was really just an intern!

"I'll take all your suggestions!" Fan Aisheng looked excited, "Dapeng, seriously, your words impressed me. I think I have too many things to learn and there are still many places to improve. I really wronged you in the position of operation director."

Shen Dapeng quickly waved his hand, "Mr. Fan, don't say that. I'm not as powerful as you said. As a newly graduated college student, it's good to get into this position."

"Dapeng, there are really not many young men like you who can be so modest now."

Fan Aisheng sighed and got up after drinking the last sip of tea in the teacup. "I should go. Your ideas are very good. I have to go back and think about them and let those people plan."

Say goodbye to fan Aisheng and look at the back of fan Aisheng leaving. Shen Dapeng's mouth flashed a smile.

Fan Aisheng is a talent. If he hones it over time, his business management concept must be stronger than himself. There are still many places where he can be used in the future.