Chapter 630

If we say that the previous two battlefields were only a disturbance to penguin's layout of the cultural and entertainment industry, it would not hurt us.

Then, the third battlefield opened up by Stardust and penguins is really threatening the survival of penguins.

The third battlefield is games.

Before that, the newly established Stardust game under Stardust group had already had a confrontation with Penguin empire in the dark.

At that time, Lin Chen in order to set up the Stardust game, will net a game development team to dig out.

But in fact, at that time, netgame had already exchanged shares with penguin game. In other words, Lin Chen dug not only the corner of netgame, but also the corner of penguin game.

For this reason, Stardust game from the beginning, in fact, is destined to become the enemy of penguin game.

However, at the beginning, because Stardust game only had one agent product, tribal conflict.

"Tribal conflict" is excellent, but it is only a small cost mobile game after all, and the threat to penguin game is not big.

But then, the birth of the first mobile game "king of glory" developed by Stardust game itself posed a huge threat to penguin game.

In the past year, the most successful product of penguin game is definitely League of heroes.

As a game born in 2009, the League of heroes has just accumulated more than 10 million users in Europe and America in the past three years.

But in China. In summer, just two months after the public beta, the League of heroes has achieved more than 10 million. In the past 12 years, it has even exceeded 40 million.

Penguin empire is one of the most influential Internet companies in China.

After noticing the amazing potential of the game, Penguin Empire immediately adjusted its strategy and increased its publicity for the game. For a time, the domestic streets and alleys were full of advertisements for the game, so that the daily average number of online people of the hero League broke through an amazing 4 million!

This achievement not only shocked the domestic game circle, but also made the penguin Empire make a lot of money.

As a result, many companies have begun to develop similar games.

However, in the same kind of competitive game, if players choose the hero League, they are unlikely to choose other games.

As a result, most of the successive game companies have fallen on the battlefield, and none of them can survive.

Until Stardust game, launched their "glory king"!

As a result of forest dust's reason, is expedited the game.

There are many congenital defects in the glory of the king.

For example, because of the performance of mobile phones, there are not many mobile phones that can stably run "king of glory" on the market. Only a few mainstream flagship can open the highest image quality.

For example, because 4G signal is not yet popular, if you want to smoothly play "king of glory", you must use WiFi signal. This leads to the fact that "the king of glory" can't play anywhere, anytime, just like the glory of the parallel world.

Therefore, after the penguin Empire learned about the game, at first their attitude was contemptuous.

Think this game, but the "League of heroes" moved to the mobile phone.

But clearly there is a better picture, more sophisticated operation, more perfect setting of the hero League, who will play a simplified version of the hand game hero League?

However, the experts of the penguin Empire ignored two important factors, which led them to misjudge the situation of the glorious king.

The first important factor is the influence of Lin Chen, the boss of Stardust group.

The official launch of "king of glory" coincided with the collapse of P2P myth and Lin Chen's fame.

Therefore, when promoting Xingchen game, Lin Chen is specially used as the selling point of this game.

"Lin Chen ordered the game!"

"Lin Chen participated in the game of planning!"

With Lin Chen's popularity accumulated in the P2P myth breaking incident, this point alone has attracted many people to download games.

Many people want to see what kind of miracle Lin Chen, who predicted the collapse of P2P myth, can create in the game.

There are also many people who have a repaying attitude.

In the P2P incident, although many people ignored Lin Chen's warning, many people listened to Lin Chen's words.

As a result, these people got away from P2P companies early.

Looking back on the past, seeing that the hard-earned money of other people around them was taken away by P2P companies, they were very glad that they had heard Lin Chen's words.

Therefore, after Lin Chen's game went online, these people took the initiative to download the game with the idea of repaying their gratitude and supported Lin Chen's wave.

The second factor that affects penguin's judgment of "king of glory" is that they ignore the attraction of female players to ordinary players in hero league games.

Unlike the League of heroes, "the king of glory" is naturally more acceptable to female players.

First of all, in order to adapt to the mobile phone interface, the game difficulty of "king of glory" is much simpler than that of the League of heroes. There is no recruitment setting, so you can buy equipment directly. While these settings make the veteran players of "League of heroes" denounce and ridicule, they attract those female players with poor technology.

Secondly, compared with the art style of "League of heroes" which is biased towards European and American players, "the king of glory" was more suitable for China from the beginning. Most of the characters in Xia's Japanese and Korean style paintings are beautiful, not half of the heroes are ghosts, animals and plants.

Therefore, many female players immediately drop the hero League after they see the characters in the king of glory. With the simplified operation settings of the king of glory, many female players can also make good changes in the game, instead of being scolded as rookies in the game every day, just like the hero League.

For several reasons, the proportion of female players in the final "king of glory" has reached an amazing 5.1:4.9!

The number of female players in glory king is even higher than that of male players?

When this data is released, many male players who disdain to play "king of glory" are finally ready to move.

In order to get close to the goddess in their mind and have a common topic with the girls in the class, many people passively become the players of "king of glory", and then withdraw from "League of heroes".

The influence of these two factors, coupled with the star dust group spared no effort to cooperate.

For example, the exclusive benefits of "king of glory" will be added directly to the Stardust Huawei mobile phone, and you can enjoy the limited skin of "king of glory" by using the Stardust Huawei mobile phone; In tmall mall, you can directly provide the "king of glory" voucher if you have consumed more than 100 yuan.

After a series of operations, "the king of glory" finally made a successful counterattack. One month after it was officially launched, there were more than 1.5 million online players per month, and it was still increasing rapidly!