Chapter 142

In Lin Chen's last life, in addition to Huawei, several Huaxia mobile phone factories gradually caught up with apple and sansang. Although these mobile phone factories lacked key technologies, so they could only be ranked in the second echelon, at least for a period of time, they once made proud achievements in the domestic market.

Lin Chen's idea is to apply the future experience of these companies to Huawei.

With their successful experience and Huawei's own technology, we believe that the rise of Huawei mobile phones in the world will be more rapid.

"Mr. Lin, can we talk about the system first?" Yu Chendong some doubts asked: "this system also needs research and development time, right? I know that Apple's IOS system is actually born out of their desktop system, which has been accumulated for more than ten years, but our Huawei experience in this field is zero. "

"So I'm afraid that in a short period of time, we should not be able to do anything on the system?"

"Do you know Android for bones?" Lin Chen suddenly asked.

Yu Chendong was stunned and nodded.

At this time, in addition to Apple's IOS, there are many kinds of mobile phone operating systems in the world, including Android, Microsoft Windows and Symbian.

Lin Chen then continued: "the system is indeed the same as the hardware. It takes time to start from scratch. However, for the sake of its own future, Huawei mobile needs to develop its own operating system, which I can be sure of."

"But as you said, system development may take a lot of time, and we can't do nothing until our own system is developed. So my idea is to use android as a template for secondary development. "

"As far as I know, there are already some manufacturers in the market that have started customized development based on Android system, and the best one is a company called rice factory."

"Our goal is to absorb their experience and deeply customize and optimize the Android system according to the habits of our Chinese users. At this point, we have the R & D experience of Huawei in the past. It's not difficult for us to catch up from behind. "

In Lin Chen's last life, Huawei mobile later did this, but although their R & D technology was strong, they still took a lot of detours in the system. Fortunately, in this life, they have Lin Chen plug-in.

Lin Chen, who has used the future system, can use his own experience to make up for the R & D capability of Huawei.

Just talking about some of the functions and directions he envisions for the future customization system, Lin Chen makes Yu Chendong astonished by his ideas. He can't help but ask Lin Chen to speak slowly. He wants to find a pen and paper to record them.

"Don't be in such a hurry. We can find an opportunity to talk about this in detail in the future. Next, let's talk about marketing."

"Yes, yes." Yu Chendong nodded excitedly.

Lin Chen just a few words, let Yu Chendong have a kind of enlightening feeling, so this time, even if he is familiar with the marketing field, he also wants to know what kind of new ideas Lin Chen can say?

"For marketing, my idea is to divide our users into two groups."

"Two groups?" Yu Chendong was a little surprised.

"Yes. The first group is those people with high income, high education, who spend more than half of their time on the Internet every day. These groups are mainly concentrated in 20 to 35 years old. They pursue functions, love science and technology, and have a certain economic foundation and scientific and technological knowledge, which are mainly distributed in the first and second tier cities. "

"The second group is those with lower income and lower education. This group has a wider range of people, who may be over 30 years old or over 50 years old. They are mainly distributed in cities below the third tier. The main targets they pursue for mobile phones are superficial factors such as fame, appearance and price."

The two groups listed by Lin Chen are the target users of rice plant and ov plant in the future.

Lin Chen's idea is to bring the future marketing strategies of the two companies to Huawei in advance.

I'm sorry, rice factory and ov factory. I'm afraid you will have a hard life in this life

In Lin Chen's world, these three manufacturers can grow and grow without mastering the core technology, mainly relying on the in-depth excavation of their respective target users and corresponding marketing strategies.

These marketing strategies may not be of great value to the growing Huawei mobile phone in the future, but for today's weak Huawei mobile phone, they can be used for reference.

This can be seen from Lin Chen's shocked look on Yu Chendong's face after he talked about the future marketing strategies of the three manufacturers.

"Lin Dong! I'm overwhelmed! I'm really convinced! An Internet marketing, a star brand channel promotion, no matter which of these two is good, the market prospect is very broad. "

"However, the two marketing strategies, Internet marketing, are to save costs and create the most cost-effective mobile phones. Another star brand is to make mobile phones with high premium and low cost performance. These two marketing plans are two extremes at all... Which one do you think we should use, Mr. Lin? "

Yu Chendong himself has some difficult choices, can only ask Lin Chen for help.

Lin Chen smiles: "Lao Yu, haven't you heard what the old leader said? Of course, we have to grasp both, and we have to be hard at both hands. "

"All of them? That early investment is not small, especially the star brand promotion. As you said, we not only need to find Star endorsements, but also advertise in the programs of various TV stations. "

"What can be solved with money is not a problem!"

Lin Chen said a word that he always wanted to say before.

"Lao Yu, just arrange according to what I said. I'll solve the financial problem. In the future, you will concentrate on burning money for me, and I will solve the problem of replenishing ammunition. Even if you lose 1 billion a year, I can bear it. "

Scholars die for their confidants. Lin Chen's words move Yu Chendong.

The man from the countryside didn't know how to express his excitement at this time, so he had to express it with a whole bottle of red wine.

He made a military order in front of Lin Chen and dried a bottle of red wine.

As for Lin Chen, he didn't drink much less in the end. He was in a good mood when he successfully won the Huawei mobile phone. He was not afraid of other people's toasting, and finally he was unconscious.

It wasn't until noon the next day that Lin Chen woke up from his hangover. Then, after seeing off Yu Chendong and Bao Yutang, he flew back to Donghai.