Chapter 127

Artistry has always been a "wonderful flower" in the industry.

QIPA has a strong background. Behind Yazi stands Junshi group. As the most famous women's clothing brand in China, QIPA has always maintained its leading position in the industry,.

And the most puzzling is the selection criteria of its spokesperson.

In order to improve their popularity, spokesmen of other brands will choose popular artists and stars as their spokesmen every year or two.

But artistry itself is the biggest signboard. Since its establishment, there have been no more than five spokesmen in history.

It has been 20 years since the last spokesperson.

For a long time, people have been used to the days when artistry has no spokesperson.

Today, the official micro blog of artistry, which has been eating ashes in the corner all the year round, has emerged coldly.

@The official micro blog of artistry: "it's been 100 years since artistry's first dress was made available to the public. This year, artistry will welcome a new spokesperson and start the next century with her."

Then the microblog shows that the official microblog of artistry has focused on a new user, Xia Wanyuan.

【？？？？？ If it's not Weibo, it's me

[if I'm not wrong, Yazi has paid attention to Xia Wanyuan. Is there any mistake? After so many years, many people can't get an endorsement from Yazi. How can Xia Wanyuan

Yazi is so low

In front, you can say Qianxiu is low, but you say elegant? If they are low, can they occupy the first place in the sales of women's wear in China every year without any publicity? It's still the kind of taillights you can't see when you're second

[originally, I wanted to say whether Xia Wanyuan bribed artsy, but when I think about the backstage boss of artsy, I think I'm crazy

[it's estimated that Xia Wanyuan is a single line product that represents artistry, such as a quarter or a theme. Isn't there a precedent before? "

[even if it's a single line product, it doesn't match Xia Wanyuan at all, OK? How many front-line actresses want to get the single line endorsement of artistry? Which one has? Xia Wanyuan is not qualified to carry shoes for Yazi

Although artistry's brand is low-key, its popularity is increasing. In addition, Xia Wanyuan has a "black and red online" physique. This microblog instantly aroused everyone's hot discussion.

But soon, when people were still debating whether Xia Wanyuan's single line product was quarterly or monthly, artistry officially sent another microblog.

@Yazi official microblog: "she is the summer wind, light and flexible, she is the moon in the forest, quiet and bright. At the centennial of artistry, we have the honor to welcome Xia Wanyuan, the spokesperson of artistry's full line of products. We hope that in the future, we will work hand in hand to create a brilliant future. "

The attached picture is a publicity photo taken by Xia Wanyuan when he signed the contract with artistry.

Although it was taken by the way, it was also made up and changed into clothes with the logo of artistry brand.

Although Xia Wanyuan has never been in contact with the photography of plane photos, she has outstanding temperament. When she takes a picture, she is an extremely expressive one. At that time, the photographer of artistry praised while taking pictures.

This is one of the photos released by artistry.

What Xia Wanyuan is wearing is a new summer product to be launched by artistry.

The new product takes orchid as the main line of promotion. Xia Wanyuan's Lavender chiffon shirt breaks through the softness of chiffon shirt's shape and is designed with collar shirt style, while maintaining the flexible design of cuff and collar.

The combination of hardness and softness, and Xia Wanyuan's cool eyebrows and eyes, beautiful but not demon temperament, make all the highlights of this dress play to the extreme.

[day].... How do you feel a little good-looking

[add one....... Ah, no... I'm here to spray Xia Wanyuan!]

What, can you give me a link to this dress

[didn't you notice the spokesperson of the whole line of products

【？？？！！！ Full line products!! Grass!! I'm surprised

[the world is magical. I want to say that artistry is low, but the strength of others is there. I want to say that Xia Wanyuan is low, but they are the spokesmen of artistry's full range of products. In the domestic entertainment circle, who can have this honor...]

[in fact, Xia Wanyuan's photo alone shows that she really wears out the taste of elegance. Isn't choosing a spokesperson to give full play to her product characteristics? Who stipulates that you have to choose a big brand

In the front, I think what you said is a little right

The industry had originally predicted that the combination of artistry and Xia Yuan Yuan would trigger a large-scale Tucao, and make complaints about the decline of word-of-mouth after the selection of artistry.

But I didn't expect that the development of things was beyond everyone's surprise.

In recent years, with the rapid development of domestic economy, the entertainment industry has become more and more prosperous. First line stars often have a large number of fans. The more fans, the stronger the purchasing power.

As a result, the major brands use the big traffic stars as their spokesmen one after another in order to achieve short-term profits. Moreover, due to the fast renewal speed of the celebrities in the entertainment circle, the spokesmen of corporate brands change year by year, and they don't talk about the long-term image.

This time, with the cooperation between artistry and Xia Wanyuan, Xia Wanyuan's photo is really outstanding in image temperament, which makes people shine in front of their eyes, and fits the core image of artistry brand very well.

It also led to the question of whether the selection of spokesmen must aim at the big stars. People expected that the overwhelming criticism of Xia Wanyuan did not appear.

Even in the Post Bar Forum, there was a trend of discussion. We released the video of Xia Wanyuan playing the piano and singing when she was the anchor, and then analyzed the position and reasons why artistry chose Xia Wanyuan, which also got a lot of support.

At the regular meeting of Junshi group, after everyone reported the daily work of this week, junshiling boasted for the first time that director Wang dared to be old and new, and gave him a bonus.

Director Wang is flattered, but junshiling seldom praises others. It's more gratifying than the bonus to get a compliment from junshiling.

"If there's nothing wrong, just break up." When Jun Shiling spoke, he yawned.

All the people left quietly on the surface, but they were puzzled in their hearts. They were always meticulous and energetic at any time. They looked like an iron man.

What's the matter today? I can see a trace of fatigue from Mr. Jun.

But when I think about it, it's also true that Mr. Jun manages everything every day. It's estimated that he worked late last night. Alas, it's too hard.