Chapter 555

Film peripheral products refer to the products developed according to the characters, scenes, props and signs in the film, including toys, clothing, accessories, audio-visual products, books and daily necessities. They mainly rely on the popularity and influence brought by the film release.

In Hollywood, the film peripheral products have already formed a huge and mature industry. The box office of many films may only earn back the cost, but they still earn a lot by the sales of peripheral products.

According to the statistics of the American Film Association in 2016, in the Hollywood film industry, the contribution value of peripheral products exceeds 30%, and two-thirds of the income of many films comes from the sales of peripheral products!

This is undoubtedly an extremely attractive big cake.

However, the cake is delicious, but it is not easy to eat. Domestic and Xiangjiang also started the development of film peripheral products very early, but the result is completely unsatisfactory.

Two years ago, baodelong film, a giant in Xiangjiang film circle, invested 170 million to shoot Superman adapted by Hong Kong man. It is ambitious to replicate the Hollywood model, show its strength in the field of peripheral products and build a Hong Kong comic hero IP.

However, this Hong Kong blockbuster, with a total investment of more than 200 million plus publicity expenses, ended up with a box office of only 68 million in Hong Kong and barely 300 million in the mainland.

At that time, baodelong film also spent 12 million yuan on the periphery of Superman and ordered a large number of puppets, prop models, jewelry and daily necessities. As a result, Xiangjiang and the mainland only sold a total of 5.1 million yuan.

You should know that the profit of film peripheral products is very high. The cost of a set of puppets is 100, and the sales price is at least 3, 4 and 5.1 million. Compared with the input cost of 12 million, it is almost lost to grandma's house.

"Superman" still borrowed the fame of the original cartoon to sell some peripheral, otherwise it will lose even more!

Finally, baodelong film was forced to destroy a large number of overstocked finished products, which became a joke in the industry.

In fact, if baodelong film's overconfidence did not lead to misprediction, the surrounding sales of 5.1 million would still be OK, because most mainland and Xiangjiang films have no surrounding, and some are just low-cost poster portraits.

The example of "Superman" also makes people in the industry flinch from peripheral products. They watch Hollywood blockbusters eat meat, and envy without hands has become the most common phenomenon.

So when we learned that the first day of the release of the ghost of a beautiful woman, the sales of peripheral products reached 2.65 million, the first feeling was that we didn't believe it, we didn't believe it at all!

"Ghost of a beautiful girl" is not a play adapted from popular comics and lacks the fan base of the work. Although we are familiar with "Strange Tales of Liaozhai", this is a ghost film. The type suitable for the surrounding is wrong first.

However, it is even more impossible to say that the sales volume is fake. Firstly, neither Lu Chen studio nor Jiayang film can bear to let the cinemas in Xiangjiang cooperate with them to fabricate data. Secondly, there is no need at all.

Because the sales of peripheral products is not to buy the box office. Isn't it a fool to spend money on your own peripheral products?

So when the news is confirmed to be true, the second feeling is incredible.

It's really incredible!

But believe it or not, professionals in the industry suddenly raised their evaluation of the ghost of a beautiful woman.

This film has a big trend!

It's a simple truth. If movie audiences don't like movies to a certain extent, how can they be willing to pay for expensive peripheral products relative to movie tickets?

It sold 2.65 million on the first day. How much can it sell in the four week release period?

If Xiangjiang can sell so much, how much can the mainland, as Lu Chen's home, sell?

No one can make an accurate estimate. It's embarrassing to say more and less.

We also have to admire Lu Chen for selling so many surrounding areas. First of all, we have to shop so many goods. Coupled with the stock of goods, Lu Chen dares to throw money around the areas regarded as restricted areas by countless peers. There is no doubt that his courage and confidence are super strong.

And he has a great chance of winning!

This made more people pay attention to the ghost of a beautiful woman. The insiders who had been watching coldly or dismissing the film changed their ideas. Many people even asked people to book tickets for the ghost of a beautiful woman.

No matter how much publicity and advertising on newspapers and websites, seeing is believing!

……

"Not many people I really admire in my life"

Seeing Lu Chen, Zhou Yi said with great feeling: "Lu Shao, you are definitely one of them!"

As soon as he got the first day box office and surrounding sales data of the ghost of a beautiful woman, the behind the scenes boss of Jiayang film couldn't sit still and went to the studio to find Lu Chen in person.

Zhou Yi is not a boring person, and in fact, Jiayang film is not the most important industry under his name, but this heavy sales data makes him unable to keep calm.

More than two million sales of peripheral products!

Thanks to policy factors, after the films produced by Xiangjiang film company are released in Hong Kong, the share ratio is much better than that of their mainland counterparts, almost 50-50 points.

In other words, the film can get 500000 or more at the box office of 1 million, which is one of the important reasons why Xiangjiang's local market is small, but so many film companies can survive.

But 50% or 60% of the box office share is slag compared with the profits of peripheral products!

As a quite successful businessman, Zhou Yi knows the way well.

Zhou Yi is ashamed that when Lu Chen decided to invest a lot of money to order the peripheral products of the ghost of a beautiful woman, he was a model for the opposing Superman!

However, Lu Chen was stubborn and would rather invest all the money than give up. Zhou Yi finally reluctantly agreed to Lu Chen's peripheral development plan out of consideration of maintaining the relationship between the two sides, and there were still pimples in his heart.

Now think about it, if he missed it at that time, it is estimated that his intestines will regret green at this time!

"Boss Zhou praised me falsely"

Lu Chen smiled, asked Zhou Yi to sit down and talk, and asked assistant Li Zhen to pour tea for the guests.

Zhou Yi didn't come originally. He was going to talk to the other party.

Zhou Yi surong said: "when I come here this time, I first apologize to Lu Shao. As a partner, Jiayang film has not done enough in the past. Please forgive Lu Shao!"

Said, he actually stood up and bowed to Lu Chen to apologize!

Lu Chen hurriedly got up and said, "boss Zhou is serious. You don't need to do this. You really don't need it!"

In the early stage of cooperation, especially in the face of threats from the Chiang family, Lu Chen was dissatisfied with the first and second performance of Jiayang film, but it was still very good.

Without the strong support and cooperation of Jiayang film industry, "the ghost of a beautiful woman" could not be released so smoothly——

First, send it. (to be continued)