Chapter 1036

"Confucian journal! Does Confucian journal also want to promote newspaper shopping?" Zheng open looked at Wei Si'an with surprise. If Confucian journal can also shop in newspapers, their family will have the means to compete with Mohism.

"Of course, it's impossible. Confucian journals are authentic Confucian journals. How can they do those things that betray scriptures and Taoism?" Wei Si'an shook his head. Although he was very excited about the way ink journals shop, the old and stubborn Confucians would not want to. Confucian journals were established with the support of some great Confucians. They were pretentious and naturally did not want to let the noble Confucian journals be contaminated with those copper stinks, Being able to advertise is already the limit of those old diehards.

Moreover, even if those old Confucianists are willing to go shopping in the newspaper, they also need to prepare for the construction of such a large Kyoto express. This is an astronomical figure. Even if the Mojia village is big and backed by the Mojia village bank, it is just preparing for the construction of the pass. He is just a third son of the Wei family. How can he control so much money.

"What does brother Wei mean?" Zheng Chang didn't understand.

Wesan proudly said: "Now only Confucian journals can help the Zheng family. Those small and medium-sized workshops rely on low prices, but they are not comparable to the workshops of aristocratic families in terms of quality and reputation. Now small and medium-sized workshops rely on ink journals, and most aristocratic family workshops are old stores for many years, and what they lack is fame. As long as they advertise in Confucian journals, this is the way for aristocratic families to check and balance small and medium-sized workshops The only way out. "

"Advertising?" Zheng Chang frowned. Originally, the aristocratic family mostly monopolized business, but he didn't think of advertising.

"Yes, not only advertising, but also special advertising! Only when the reputation of aristocratic workshops and shops increases greatly can the goods be sold at a high price, and the sales volume does not decrease. Brother Zheng also knows that most of the customers of Confucian journals are people who don't like Mohism and are top-notch people who are well versed in poetry and books. Naturally, they need top-grade goods," Wei Sian reminded,

You should know that those who subscribe to Confucian journals are people deeply educated by Confucianism. Most of these people are social elites. Naturally, they don't like the goods of those small workshops. The cooperation between Confucian journals and aristocratic family workshops is a perfect match.

Zheng Chang moved in his heart, looked at Wei Si'an and said with a smile: "brother Wei is so active in helping the Zheng family. I'm afraid it's more for Confucianism!"

Wei Si'an's eyes flashed, his face puzzled and said, "brother Zheng, why did you say that?"

"As far as I know, the sales volume of Ink magazine has soared recently, while that of Confucianism magazine has not increased but decreased!" Zheng Chang said with a smile.

Wei Si'an couldn't help humming, "it's not those mud legs who are greedy for small profits."

Wei Sian's greed for small profits is not that people buy some high-quality and low-cost goods in ink magazines. What makes him angry is that when some people compare ink magazines with Confucianism magazines, they find that ink magazines are twice thicker than Confucianism magazines. Even if they only look at the thickness, they think ink magazines are more conscientious and choose ink magazines one after another, which greatly increases the sales of ink magazines.

"That's it! You should know that the extra half of ink magazines are advertisements. Are advertisements so popular?" Zheng Chang was stunned.

"Who would have thought that people still like to watch advertisements?" Wei Si'an was depressed. It is said that most of the people who love to watch shopping advertisements are women. The reading group of newspapers and periodicals has always been men. However, the shopping of ink magazines has directly opened up the women's market. Although the literacy rate of women in Datang is not high, it can not stand a large base, which instantly drives the sales of ink magazines to increase greatly, and has become the main force of Ink magazine shopping.

"Maybe women love shopping by nature!" Zheng Chang couldn't help but smack his tongue.

"What's more hateful is that some people only buy ink magazines for the sake of more waste newspapers." wesan said with gnashing teeth.

"What's the use of waste newspapers?" Zheng Chang was surprised.

"This is also the most puzzling place for my little brother," Wei Sian sighed.

Zheng Bo, who was on one side later, said in his heart, "I may know a little about it."

"Say it quickly!" Wei Si'an was surprised. He was worried about it. He was overjoyed to hear that Zheng Bo knew the reason. Only by understanding the reason can he have a way to deal with ink magazine.

Zheng Bo thought and said, "the news on the waste newspaper has expired, but the waste newspaper itself has a wide range of uses, the first of which is to paste windows!"

"Paste the window?" Zheng Geng and his wife frowned and looked at the huge glass window in front of the living room. The sun shone through the glass unobstructed into the house. Although they were unhappy with Mojia Zi, they had no resistance to the products of Mojia village.

Zheng Bo said with a wry smile: "two young masters, where ordinary people can use luxury jewelry such as glass, most of them paste the windows with paper. Of course, the best effect is white paper, but in front of such a thick ink magazine with enough money, the more people naturally save, the better, let alone waste the newspaper. I'm afraid this is also the reason why Ink magazine is so popular."

"Why?" As the top childe, they couldn't imagine that it was such a simple reason. People need a lot of waste newspapers to paste windows, and the ink magazine just provides this. Although the light transmittance is not enough, white paper is not as good as transparent glass, but the key is not to want money! For people, what doesn't want money is good.

"Brother Wei, don't worry. When the people have finished pasting the windows, they won't use ink anymore." Zheng Chang comforted.

Zheng Bo said, "young master, after pasting the windows, you can also paste the walls. The walls pasted with newspapers are beautiful and clean, but they are much better than the walls."

Wesan couldn't help drawing a corner of his mouth.

"There will always be a time when the paste is finished!" Zheng Chang said dryly.

Zheng Bo then said, "even if the windows and walls are pasted, the newspaper is still not enough. The waste newspaper can be used to write with a brush, and children can be used to fold toys. It is also a good fire starter,......."

Zheng Bo is eloquent and tells the benefits of waste newspapers one by one. He thinks he doesn't use newspapers less to do these things.

"In addition, newspapers and periodicals have one of the biggest uses, that is, going to the toilet," Zheng Bo said with some difficulty.

"Going to the toilet?" Zheng and his wife frowned when they heard this indecent story.

Zheng Bo said awkwardly, "you two don't know. In the past, going to the bathroom was very boring. Now there are newspapers. Many people have formed the habit of going to the bathroom with several newspapers. They often squat for nearly half an hour until they finish reading the newspapers. Ink magazines also have comics. Even illiterate people like to go to the bathroom with ink magazines."

Merton didn't expect to start the toilet culture in advance when he founded the newspaper. Before the newspaper appeared, it was very boring and smelly to go to the toilet, and most people hurried. After having the newspaper, they couldn't imagine that they would stay in the toilet for such a long time. Watching the ink magazine was no longer so boring, even a small advertisement, The smell around seemed to disappear without a trace, and he didn't get up until he saw it all or felt numb.

"Ah!" Wei Si'an was stunned. He didn't expect that the defeat of Confucian magazine to Mo magazine was such a trivial matter.

"More importantly, after people use the toilet, they tear off a page of newspaper and wipe their ass. people only hate that waste newspapers are not enough. When they see twice the number of pages of ink magazines, they will naturally give priority to buying them." Zheng Bo continued.

"It's really an evil door!" Zheng Chang was speechless.

However, he doesn't know that this is not a trivial matter for the common people. The aristocratic childe usually has silk and other things to use when going to the toilet, while the common people are afraid that only bamboo, leaves and earth lumps. Although the waste newspaper will be stained with ink, it is much better than bamboo.

Zheng Chang and Wei Si'an look at each other and suddenly understand that they are destined to cooperate. The Zheng family needs a large number of advertisements in Confucian journals to attract a large number of readers of Confucian journals as customers, and Wei Si'an needs to increase income to expand the pages of Confucian journals for people to paste windows and go to the toilet.

"No, it's competition with ink magazine!" wesan tried not to deviate, but the picture in his mind could not be erased.