Chapter 918

On the other hand, with the amazing growth of tribute tea sales, all enterprises in Fusang understand the amazing promotion effect of Pokemon global championship.

You should know the story between Ichiro Honda, the chairman of gongcha, and Jia Yapeng. Now it is almost well known in the whole Fusang business community. Everyone knows that Ichiro Honda is a betrayer from Daqian.

But such a person, after naming Daqian, has made such amazing achievements.

Daqian may name it for money, but he will never brush the performance of tribute tea for no reason. Then there is only one answer. The benefits of the Pokemon global championship are too great.

If you can get the naming right of the global championship like gongcha, you can also make huge profits!!

This idea quickly came out of the minds of other entrepreneurs, and then it was thought that Fusang would have a sub race in Osaka division a month later, and this was the last race in Fusang this year, and these entrepreneurs couldn't stand it.

In just five days, 36 large enterprises have proposed to Daqian the wish to name the Osaka division of the global championship.

Daqian was also straightforward. Finally, all 36 enterprises were gathered in a conference room of the hotel. Then Ma Yun, as the representative of Daqian and the vice president of Fusang Daqian, appeared in the conference room and announced the bidding rules.

"Please put your quotation and detailed planning tender in a sealed bag and give it to me before 24 p.m. tonight. We will screen from 36 tenders overnight, and finally select 8 best tenders for the second check."

"There is such a routine!" the representatives of these enterprises were all stunned. Now they have never seen such a routine, and they do not know that this is a rotten routine in China in the future.

Different from the direct quotation in the auction house, this secret quotation method, especially the bidding method in which up to 36 enterprises quote at the same time, will make all enterprises full of worries about the other 35 competitors. They are worried that some of the 35 competitors will expose unimaginable high prices.

In order to get the title, these representatives can only raise the quotation in the bid to their bottom line price, otherwise you can't even pass the semi-finals.

Therefore, after Daqian reviewed 36 bids overnight, the eight enterprises finally selected were all desperate and basically their bottom line.

Then, Ma Yun repeated his old technique again. In the second round, he asked eight enterprises to make secret quotations again, and finally only two enterprises were selected for the final runoff.

Now that they have taken out the reserve price to obtain the qualification to enter the semi-finals, of course, these enterprises do not want to lose this rare opportunity, so they began to ask their bosses one after another, and finally wrote down an amazing number to break through their bottom line in the bidding document for the second round of the semi-finals.

Finally, the two companies that entered the finals came up with an unimaginable figure. One gave a naming fee of US $32 million, and the other didn't let much. They gave a price of US $30 million, which has exceeded three times the naming fee of tribute tea. This is really a sky high price.

"Chairman, let's make another secret offer and try to raise the naming fee to $40 million!" Ma Yun excitedly suggested to boss Jia.

"No!" boss Jia shook his head. "They must have broken through the original reserve price. It's impossible for them to break through again. Moreover, it seems that we are too fierce, but it's not beautiful. We'd better choose one of these two enterprises."

"It's natural to choose this Panasonic appliance with a naming cost of 32 million!" Ma Yun said.

The last two enterprises are Panasonic electric appliance named 30 million and Riqing food named 30 million.

"No, I'd better choose Riqing food!" boss Jia gave an answer that puzzled Ma Yun.

"In addition to making money, we should also consider the follow-up!" boss Jia glanced at Ma Yun and said "Panasonic gives a lot, but in fact, Panasonic's products don't fit well with our players. Most of these players haven't reached the point of decorating their new homes and buying a large number of appliances. If we cooperate with Panasonic, the final result is likely to be Panasonic's profit from this naming, not as good as the naming fee!"

"In this way, although we don't lose money, Panasonic will get huge losses. Of course, you can say that Panasonic's loss has nothing to do with us, but after an enterprise has spent a lot of money to name our game, but has made a huge loss, do you think other enterprises that want to name our game will be frightened and dare not name it anymore?"

"They don't care if the product doesn't meet the positioning of the game. They will only feel that our game name doesn't match. In fact, it will cause huge losses for our future!"

"But Riqing food is different. Children and teenagers are the groups who like snacks most. So once Riqing food cooperates with us, I can guarantee that they will not lose at least $30 million and make tens of millions of dollars if they don't do well. In this way, our reputation will be completely destroyed, and others will believe that the competition named Pokemon can win Get huge profits, this is a long-term business! "

"Yes!" Ma Yun, like Ma Huateng, was well educated by boss Jia.

The next development was as expected by boss Jia, although Riqing food did not make an amazing six times profit as tribute tea.

After all, their naming fee is twice that of tribute tea, but in the end, they still reaped an additional sales of $50 million and a profit of $20 million through linkage with Pokemon.

Then the amazing advertising effect of the Pokemon tournament was thoroughly publicized with the two titles. Therefore, when the tournament came to the United States, the three sub races were warmly pursued by American enterprises, and the prices were higher and higher. Finally, the titles of the three sub races were sold before the three sub races began.

On average, each title sold a staggering price of $50 million.

I may not believe it. EA games, Hasbro toys and Sony Pictures won the three titles respectively.

It can be said that this is a meeting of thousands of enemies!

Don't think it's exaggerated, because games, toys and movies are most in line with the audience's positioning.

Let alone after purchasing the naming right, through negotiation with Daqian, EA obtained the authorization to issue two Pokemon computer games within half a year, and Hasbro toys also obtained the opportunity to sell all kinds of Pokemon authorized toys within half a year.

As for Sony Pictures, after the hot sale of Pokemon movies, Sony Pictures' saliva is about to flow out. They can make a Pokemon themed film, let alone $50 million. I'm afraid they will agree even if they drive it to a staggering price of $100 million.

At this time, Pokemon films have been shown around the world for two months. At this time, the final results of the box office have basically come out. In the future, they will be shown for a few months, that is, to increase the box office by $20 million or $30 million at most.

This achievement is extremely amazing. Two months after its global screening, Pokemon has won a total global box office of US $820 million, successfully ranked third in the global film box office list, and has become a real world palace army.