Chapter 481

The state of mind is bright at one point.

At least Zhao Dezhu was like this. Eating the big pot dishes brought from the canteen, he immediately discussed the new advertising shooting with Huang Bai.

In fact, Zhao Dezhu told Tang Tianfeng that the third wave of frenzy was to broadcast a series of advertisements being shot by Huang Bai and Tao to local TV stations.

As sister Xia once summarized, she can feel that the advertising effect of traditional media is declining.

Zhao Dezhu, a reborn person, is more clear.

How many people in the future will patiently watch brick TV commercials.

It is no longer the era of advertising king and national attention.

Even Tang Tianfeng knows this very well.

So the advertising plan he worked out with Zhao Dezhu was to smash taxi advertisements in provincial capitals all over the country!

Moreover, with the advertising space of taxi body or ceiling lamp and seat cover, it will be synchronized with the advertising of local popular TV programs on the local provincial TV station.

Make full use of the characteristics of the land promotion team that has been spread to all provinces and cities.

Zhao Dezhu really got the Enlightenment from fighting with a certain East. No matter 37 or 21, he should catch the users first.

And it still locks users very accurately.

Tang Tianfeng also spent a lot of thought. He is a serious marketing king.

Know how to use peak shifting advertising to promote sales, and have more carefully analyzed the proportion of Internet access in first and second tier cities and provincial capital cities.

As long as it sinks to the third, fourth and fifth tier cities, it is limited to Internet cafes. The proportion of home computers surfing the Internet will greatly reduce the delivery effect.

So in July and August, the two took the TM brand in front of the camera and invited the confession advertisement of online shopping.

It's bound to start.

At that time, before crazy stone was released, Huang Bai insisted on no advertising fees. Tao Zheng symbolically received 20000 yuan. More of them were running in people inside the school to shoot their own studios.

It's easy.

Now it's different. The advertising on TM should be supported when shopping.

In November, there have been dozens of students majoring in film and television performance. President Xu asked the internal drive to shoot good advertisements and tell stories.

He took the lead. Tao Zheng, Huang Bai and Wang Baoqiang participated together and did a good job just like the performance class.

Well, Du Mingsha can also participate in making high-level advertising films.

After hearing Tao Zheng's praise, Du Mingsha's performance in kuokuo is quite good. She really has a feeling and talent for performance.

Speaking of, the four actors at the table are exactly four completely different ways to enter the profession.

In his early years, Lao Xu took the path of the literary troupe, mainly relying on his appearance and temperament.

Tao Zhengzheng laid the road of performing arts from the beginning of child stars and went to the Academy of drama for further study. However, because he has trained in the scientific class for many years, he is a bit of an artist and out of touch with the market.

"Crazy Stone" is his first active attempt to participate in commercial film shooting.

Then he was immediately pushed by Zhao Dezhu into the self editing, directing and acting of embarrassing.

Huang Bai is a higher vocational student of the film academy, so he has a special resonance with the higher vocational major of Southwest College, hoping to drive higher vocational students to change their fate.

Wang Baoqiang's most pure way is to rely on talent and start from Martial Arts Dragon suit.

Therefore, they have their own views on the discussion.

It was mainly the momentum of boss Xia who inspired several actors.

Those who have worked hard and have good luck are still in the rising stage. Everyone knows the truth that sailing against the current means falling back if you don't advance.

Wake up and naturally know to seize the opportunity.

Zhao Dezhu was absent-minded. He was not the kind of man who immediately beat chicken blood after listening to the boss's golden words.

I leaned back on the dining chair with a little smile and listened to these people. I broke in occasionally.

Advertising is a small thing, and even the plot is simple. Just follow the heat of crazy stone this month and rub it around immediately.

Shoot it and get on TV. Maybe it can drive the box office of the film in turn.

Because this cinema usually shows in about 20 days, behind which only some cinemas gather in scattered places.

But at present, the total box office of more than two hundred million has been a record domestic best result. Several people said with one voice that the script created this boutique!

Lao Xu is really full of praise. By contrast, embarrassing is more than one grade worse.

But if advertising is promoted, maybe you can make some money at the box office by cooking and frying cold rice.

In fact, private cinemas only began to test the water last year, and now no one has experience.

But now Zhao Dezhu, as an investor with 40% of the investment, can still earn tens of millions even if he deducts the cinema expenses and taxes!

It's also worth spending more money to do a good job in the film and television major and shoot some advertisements to test the water.

If there is any effect, Tao Zheng and the three of them will deliberately put on another wave of TV advertisements before and after the release of "embarrassment" to drive the box office.

Speaking of this, they are still a little excited. No one has ever played like this before.

No matter the two games in the hands of Southwest College and Zhao Dezhu, or TM shopping that needs to be promoted at any time, it can help them provide enough exposure.

You can even use advertising as a special performance carrier!

Of course, they don't talk about advertising fees, which is tantamount to Zhao Dezhu's spending on advertising, which helps them expose for a long time.

Each side has its place.

This is Tao Zheng's consideration in Shanghai and the embodiment of his commercial value in the past two years. In fact, it is a business process of frequent exposure, mixed faces and establishing good people.

He took the initiative to take part in the play of stone, which is also trying to verify this idea

This is the shrewdness and prudence that seems unique to him as a Shanghai native among the four actors.

Filming is just his tool.

Zhao Dezhu vaguely felt that this seemed to be the money making routine of future variety stars.

It's not certain whether it can be recognized by the market after working hard for a long time, but it's easy to bring all kinds of financial resources such as surrounding advertising endorsements.

But he didn't say anything. At present, except for one or two variety shows on Xiangnan satellite TV, other TV stations haven't kept up.

Lao Xu said that it would be better to make a TV play. The investment is small and effective, and a large number of students majoring in performance can follow.

He also talked about driving around Jiangzhou. This is a companion capital with a large number of legacy of the Republic of China. Shooting some Republic of China dramas is easy and easy to pass the trial.

Zhao Dezhu's mind came up with the classic spy war drama of the Republic of China.

I think of the Yang family's house that is being repaired. It seems that it is suitable to shoot this kind of somewhat gloomy spy war drama.

First, I searched my stomach and put the play together like squeezing toothpaste in my mind.

Although I can't remember many details.

But the characteristics brought by those main characters are still as distinct as those in stone drama.

That is also a rare good script in the history of TV dramas.

Zhao Dezhu also made up the following reasonably: "we purchased an old house of the Republic of China in the part of Hotel B & B management in higher vocational colleges, which is being repaired. We had more contact with them at that time, and listened to them tell a story of the Republic of China. Do you think we can adapt it into a good script, and I'll invest money. Brother Bo plays the hero. Lao Xu and Lao Tao should be able to shine, and Bao Qiang should also participate?"

Tao Zheng also introduced to Xu: "the book of embarrassing is that Charles conceived the outline when he traveled to the country. I refined it and found two screenwriters who made the book. He has some ideas and has a lot of business experience."

Huang Bai was serious and focused immediately. He was the most brilliant supporting actor in stone and the third male actor in embarrassment.

Zhao Dezhu directly pointed out that if he was asked to play a male host, he was still willing to invest money and was most likely to drive the popularity of TV dramas. There was no expression of gratitude in fear. With his character, this was more important than knowing what to do.

But Zhao Dezhu told the story of the hidden underground party.

After all, it's a TV play with dozens of episodes. I can hardly remember the specific plot. I can only roughly describe the underground Party member. Starting from the assassination of senior officials of the Japanese puppet government, he turned to revolution and lurked in again. The main part of the play is in this lurking, constantly talking with the crafty and greedy information station master, the ruthless and unscrupulous Deputy station master Always be vigilant and suspect his action captain, and... The female guerrilla captain who was found to fake his wife from the revolutionary base came to make trouble again, oh, and the Communist girlfriend like a goddess, the treacherous businesswoman she met later.

Zhao Dezhu has a special feeling for the latter three female characters: "he joined the Communist Party just because of his communist girlfriend, which should be the image of my wife!"

Long Zhiyu almost beat him with chopsticks and endured it in the face of the guests.

But it's also full of curiosity. Is this a TV play?

But Lao Xu has seen that the story is too complete: "Mr. Zhao, this is already a very standard script outline! The comedy spark full of adventure and excitement and showing the details of life all the time. Who told you?"

Tao Zheng is really quick in mind: "It doesn't matter where it came from, Lao Xu. Didn't you find out? The essence of this play lies in acting. It seems to be a short story of an intelligence station office and family. In fact, it is an urban workplace play with a changed skin. It has no bottom line, more exaggerated artistic techniques, more attractive drama plot, good script! It's definitely a good script!"

Lao Xu also rubbed his hands: "I'll be the webmaster... Xiao Tao, you'll be the Deputy webmaster and Baoqiang, you'll be the action captain..."

Then we watched Du Mingsha. A little black rookie took a breath with chopsticks and didn't dare to move.

It does smell like a female guerrilla captain.