Chapter 184

Outlets is theoretically the place where major brands dump their inventory.

Use the reason that the rent in the suburbs is low to reduce the price.

In fact, in the clothing price system, it's none of the rent price.

Generally speaking, the production cost of brand clothing is about 15% to 30% of the price, depending on the cost management ability of each company.

Then sold to franchisees and wholesalers is between 40% and 60%, which depends on the strength of the brand.

The price difference between this and the cost is the profit earned by the manufacturer's brand.

Then franchisees don't mean they can make about half of the net profit. It's common to discount the selling price. All kinds of expenses such as store rent, decoration, labor and so on are here.

So it's good for franchisees to earn two or three percent in the end.

I'm afraid of meeting slow-moving funds or market cooling.

The biggest problem in the garment industry is inventory. Many brands die on it.

There are many reasons for too much inventory, but in any case, if the inventory can be sold at a 45% discount, it will be absolutely no loss to the manufacturer.

This is outlets's way of survival.

Tang Yuhua once said that she engaged in this outlet with the advice of sister Xia and the investment of sister Xia in this real estate.

From the perspective of these two strong women.

This investment is really right.

But this has been popular in foreign countries for decades.

As domestic cars are about to enter thousands of households, the consumption level is also steadily improving in the social environment.

It seems to be a money making model in full bloom in China.

But it will encounter Waterloo in China because of the rise of e-commerce.

That's why the plan can't keep up with the change.

And the most frightening thing is that Tang Yuhua, a grassroots entrepreneur, is not aware of this dangerous approach.

Maybe it's too late to change when business is depressed one day.

Zhao Dezhu came just to talk to her.

Of course, he won't give away the benefits. He also wants to see the benefits.

Raise your hand, of course, just as you let me hook my shoulders and carry my back!

Speaking of Zhao Dezhu's arm, he has hooked up with a lot of heterosexuals. Now he has hooked up with several big men. He has this habit.

Tang Yuhua not only did not resist, but also laughed, but his squint was full of teasing: "why, do you have any ghost idea when you see your sister opening here?"

Today, outlets, which has been in trial operation for more than a week since Christmas, began to push advertisements in major media in Jiangzhou city and will officially open for business in the peak sales season from Christmas to new year's day.

He found two model companies in the city and gathered 70 or 80 models. Tang Yuhua asked Zhao Dezhu if he was interested in bringing the girls of the golf class to join the fun.

Now, the whole park has been crowded early in the morning, and people are frail. Advertisements, signboards, balloon streamers and banners are hung everywhere.

Tang Yuhua also dressed formally and waited for the opening ceremony.

Zhao Dezhu poured ice water: "sister, no matter how much money you invest, if you don't follow my advice, you will lose here in three or five years. More than ten years will make you lose even your pants."

People almost put all their old money together. They have to cooperate with Tianhu real estate to get such a big situation.

On the big day of opening, this guy had such a crow mouth.

Angry, the clothing boss almost exploded in situ: "Zhao! De! Zhu!"

Li Yuanyuan, who had been following closely, was almost startled.

So Zhao Dezhu wants to hug each other: "elder sister, you are an understanding person. Good words sound good and don't want money, but they will be fatal. I don't want money if I say this. If I give it to you, I won't lose it."

Tang Yuhua said angrily, "say! Hum!"

Zhao Dezhu really has a lot of experience: "slowly reduce the sales of clothing stores, rent these stores to catering, amusement and parent-child play as much as possible, and make it the most suitable place for families to have dinner in the city. Parents and children come to play. This is never less business, because fewer and fewer people will buy clothes in this way, because they all go to online stores to buy clothes."

These words are justified, and the woman's face becomes as fast as the weather in February, April and August: "how much clothes did you sell this month?"

With the official support of a treasure network, the official flagship store of oufeni sold more than 400000 turnover in more than 20 days in December, which has exceeded the annual sales Standard of oufeni physical store.

Tang Yuhua was also convinced: "my... Star Store has a maximum annual sales of more than 4 million. He has been a veteran for more than 10 years, invested nearly one million, opened a big store in the best secondary market, hired more than 10 salespeople, and was easily surpassed by you?"

Zhao Dezhu thought that Lao Tzu had a rebirth bonus: "Elder sister, I told you earlier that if you buy online stores for one million, I will continue to sell them. Now there are more than ten people in the store who are responsible for the operation. I just came back from Citigroup a few days ago and took a billion dollars of investment with the company. People want to build 1000, 10000 and 100000 online stores. Just wait and see. More and more people will buy clothes online, and they will be happy Go to your store and try to see if this model looks good and comfortable, and then go back to the Internet to buy it. You have so many stores waiting to cry. "

Outlets is a discount store with a large number of brand stores focusing on clothing, shoes and hats.

This kind of hypermarket that needs to move to the suburbs can be said to be the most fiercely impacted position by e-commerce.

With such a large site and so many staff costs, if we do not transform and increase service projects as soon as possible, we will die miserably in the future.

Tang Yuhua heard: "ah? That's the contract signed at Citi national golf course? Did you go too?"

Zhao Dezhu is not boasting blindly now: "the three people in the photo, except the two bosses who signed the contract, are me. Don't you believe me?"

Tang Yuhua looked up at the noisy gongs and drums and the fluttering colored flags in front of him, and suddenly shuddered: "will it be... So miserable?"

Zhao Dezhu hugged tightly: "sister, it's like opening an online store. I'm sure I can make some money, but is it harmful to you?"

The success of online store is a clear model after all.

The experience and views that Tang Yuhua had always believed in were finally a little shaken: "you talk about the specific point and how to do it?"

Zhao Dezhu gestures with one hand: "quietly, the two are one. Big stores gather together small stores. Take advantage of the current popularity, recruit other stores, but don't buy and sell clothes, shoes and hats. You must do service and play. No matter how powerful the online store is, you always have to come to the scene to eat and play with your children. Follow this idea. Some people are more professional than me."

In the face of such changes in the times, Tang Yuhua was still embarrassed: "I finally talked about so many brands, and some signed a five-year and ten-year long contract. In particular, some big brands are still my own agent sales. It's easy for you to say. I have to distribute so many goods every year!"

This is Zhao Dezhu's dish: "hahaha, open an online store to sell. My store will sell it to you. It saves all kinds of expenses such as site and labor. You can make money if it's cheaper."

Tang Yuhua is still old thinking: "all brands have signed regional sales contracts, and crosstalk will be punished. Some big brands also bring bar codes. You can know whose goods they are when you sweep them."

Zhao Dezhu is a destroyer: "in order to save tens of dollars, customers don't care whether the standards and certificates are complete. Sister, the times are different. Some of these big brands will also be destroyed by this round of e-commerce. The whole model will be earth shaking. They still care about you? The talent who can sell a large number of goods every year is the winner."

His hand waving in the air is like writing an e-commerce blueprint: "in the previous model, no matter how big it was, it was impossible to open stores to every city, county and town, but online stores are customers looking for them on the computer with a mouse. Every house in every street in the country is a store. Can you beat it?"

Tang Yuhua had believed him: "God, the more you say, the more flustered I am!"

It must have washed away the joy of the opening of all new industries.

Zhao Dezhu affectionately patted her on the shoulder: "don't panic with me!"

Tang Yuhua is on his shoulder!

Immediately heard Yo Yo, a long voice of ridicule and contempt.

Li Yuanyuan hurriedly pulled Zhao Dezhu's back skirt like a sentry.

Looking around, boss Xia, boss song and media aunts and beauty aunts are coming together to see the secretaries and assistants around. I don't know how long I've been watching western scenery and twilight love.

Xi Lianying followed them with a smile on her face.

Boss song's voice was the loudest: "Hua'er! Isn't it? You've done it publicly?"

Sister Xia smiled at Li Yuanyuan, who stood at attention and kept bowing. The girl seemed to feel that she was on sentry duty. She shouldn't play with her mobile phone.

Shen Jianing was even more upset. Just now she ran to help Zhao Dezhu get her bag.

Beauty aunt joked: "no wonder Hua'er looks so good recently..."

The media is the most ruthless: "when you invite us to eat happy candy, you must send you a front page like this!"

Tang Yuhua was not in the mood to joke with his sisters. He smiled bitterly and squeezed out some expressions: "on a good day, I was scared by him and wanted to return this place."

Boss song immediately imparted his experience: "don't be afraid of him! This little devil likes to frighten people most. You can't start until you have no master!"

Zhao Dezhu said, "it's as if I succeeded in you."

Boss song intimidated him: "Fengzui cliff on my side has been reviewed and is ready to start. I'll hurry up the construction period and rush for business. If the business is bad at that time, you can decide what to do by yourself!"

Xi Lianying quietly fell behind two steps and frowned to judge the job coverage of professional players.

Only sister Xia took it easy: "did you succeed in going to Citi this time?"

An expedition abroad is still powerful.

Several rich women who should be regarded as very powerful in Jiangzhou were quiet immediately.

Zhao Dezhu immediately converged and replied according to the rules: "he succeeded. He is really looking for a billion level investment. Next, he will be invincible all over the world and promised to invest for me."

Different from the exclamation expression around, sister Xia was still so calm and stable: "who did you see?"

Zhao Dezhu said: "Li Zhengdao of Jiaopen little devil software bank may also come. The boss of PHS is a complete failure. The boss of yohoo is a good man. There are many bankers and investors on Wall Street and Silicon Valley. Well, there is a guy I've been thinking about. I hope to have a chance to know who he is."

Sister Xia's point is: "did you learn this trip?"

Zhao Dezhu nodded heavily: "I have learned a lot."

Sister Xia was satisfied: "then I'll wait and see."

Aunt media's face is already smiling.