Chapter 144

"Big boss."

"You this tick..."

Several designers stood in the workshop in deep thought.

Although the factory has been established and is ready to start soon, the factory and brand belong to two modules.

The factory and a goods factory have been renamed "Zhuang's manufacturing industry". But the name of the shoe brand has not been set. If Zhuang Shikai wants to be his own original brand, he naturally needs a unique name and trademark.

Zhuang Shikai drew a hook, turned his head and looked at the Chinese design director dug from ADI. He asked brightly, "is it beautiful?"

The design director immediately clapped his hands loudly: "beautiful!"

"Mr. Zhuang, the trademark you designed is concise and clear, and its value is immeasurable!"

"Worthy of being a big boss!"

"The big boss is so talented!"

Uncle Jian thumbed up and praised loudly with the designers next to him.

"Good, good! I asked a fortune teller to calculate that this tick is the main property. The trademark is black edged and white, and the design can be colored. With this hook, shoes will sell all over the world! "

Zhuang Shikai put down his colored pen and smiled very happily.

At present, the business community in Hong Kong is very superstitious and pays attention to fate and Feng Shui. The boss wants to make any decision, as long as it is linked to the fortune teller, the subordinates are not qualified to talk nonsense.

Zhuang Shikai said that as a fortune teller, he just wanted to keep a low profile, so as not to sell shoes all over the world in the future. When others asked about the story of his trademark creation, he had nothing to talk about.

Besides, this hook is really lucky. If he uses the hook as a trademark, he doesn't believe that shoes are not hot. And "Nike" had to be established in 1972. Now it doesn't even have a company, let alone a trademark.

Zhuang Shikai is not a rush! He is original! Original, understand!

The next shoe style is not plagiarism... Original! Original, understand!

Don't talk to me from the perspective of God! You, come down! He is later than me, I am original!

In addition, AJ series, air force series, running shoes series, football spikes, board shoes series, as well as several popular shoe types such as converse and Arthur.

Zhuang Shikai has already drawn templates and locked them in the safe.

For the time being, first give the design director some 1-series drawings to formulate the process, and then add some design elements as the first batch of main shoe types.

The remaining models will be pushed slowly in the future, with an average of one large model a year and one color matching a season. I believe we will soon dominate the shoe market on Hong Kong Island and march into the world.

You know, Nike has not been established yet, but ADI brand was founded as early as 49 years ago. Now it is an American big brother level shoe company. The total design of the new shoe factory is the talent specially recruited from "ADI". It is not only aesthetic online, but also experienced in material control and production technology.

In short, more money, more talent. It's difficult to start without piracy this time, but his strength is also getting stronger. Generally, he doesn't have to worry about it.

"The big boss, the trademark has been decided."

"What about the brand name of our shoe industry?"

Uncle Jian asked at the right time.

Zhuang Shikai smiled: "Nike, counter customer!"

"Our brand concept is: against the wind, sports, trendy customers!"

"Focus on young people and fashion market! I want every one of our shoes to become the trend of the world! "

"There are not only watches but also shoes where men can show their strength."

If you take people's luck, you should take it to the end. You can't leave money for each other to start a family. We should not only use the logo in regular English, but also use the logo in regular English. However, the official Chinese brand name is not enough.

"Nike" is a translated name. It sounds like "foreign brand", full of "sheep Sao flavor". The other party enters the domestic market as an overseas brand. It's no problem to use this name.

Our Chinese original brand, if we also use this name, it will be on the street. The "counter customer" is not only in line with English Pinyin, but also has a unique Chinese character temperament, which is very in line with the shoe factory brand.

After Zhuang Shikai said the brand name sonorously and forcefully, he reached out and held it as if he were holding a broad market. The employees stood beside him and listened with enthusiasm.

The chief designer was awed and said: "the brief introduction of the trademark is clear, and the brand name has a sharp momentum. It is easy to make a deep impression when combined."

"Coupled with the several drawings given to me by Mr. Zhuang, the future of inverse guest shoe industry can be expected."

At the beginning, he could not stand foreign discrimination against Chinese Americans, coupled with the high salary offered by Zhuang Shikai, before he returned to work on Hong Kong Island.

But now he also has an idea to show his strength. Maybe he can really create a wonderful foundation.

"Adie's opponent in the future will only be the counter guest!"

One day in 71, with a big man drawing a tick, a sports enterprise with products all over clothing, shoes and sports equipment was born.

This enterprise has a wide range of products from shoes to clothing, and put forward the concept of integrating "science and technology" into sports for the first time. It has become the pride of domestic brands to grasp the sports market on the one hand and the trend market on the other. The two markets can't cross a mountain.

After setting the trademark and brand name, Zhuang Shikai strolled around the factory at will. Seeing that the employees had officially started work, he left the factory under the escort of a group of management.

Zhuang Shikai had already registered his trademark on Hong Kong Island and entrusted a lawyer to register it all over the world before he said the trademark and famous brand products were exported. He was not afraid of any problems with the trademark.

After Zhuang Shikai left, the trademarks of "counter customer" and hook were also hung at the gate of Zhuang's shoe factory. So far, the shoe factory has been shrouded in atmosphere and wealth.

"In front of the mountain and behind the water, sit in a treasure basin..."

"I passed by here yesterday. It's still a broken financial bureau with no six leaks. How can it become a golden place today!"

"I think Chen blind fortune teller can only count one sign, but Feng Shui can count gossip. I haven't counted a life sign right in my life, and I haven't counted Feng Shui wrong!"

"Who is it! Who ruined the pride of my life! " The fortune teller of Tin Hau Temple, who lives in the new territories, passed by. He pinched his fingers and spit out an old sputum. He raised his hands to blind his eyes. Then he put down his hands silently and took a bus to work at Tin Hau Temple.

Just yell! I'm blind and poke a fart!

In December, the new year is approaching, Dundas Garden Street, Mongkok.

There are more than 150 shops on both sides of the street.

Since two months ago, ten shops on the street, in the street and at the end of the street have been bought and opened into three shops, of which two shops are used at the end of the street, and the head office in the street center has directly opened six shops for decoration.

This action of spending huge sums of money has long been famous in Huayuan street. As the core street of Mong Kok, there are many people here.

Moreover, the three stores were surrounded by white doors during construction, so that people could not see the situation in the store.

Passing citizens can only see a big hook on the white plastic cloth, plus the brand name of "Nike inverse customer", which is a construction team coming in and out from time to time.

This is the first time that shops in Hong Kong have used the mode of "enclosure construction + advertising", which also sets a precedent. Before the store opened, it had already taken the lead and made a great reputation in Hong Kong.

Today is Nike's opening day.