Chapter 393

This is a memorable experience for the representatives of the cinema who were invited to participate in "loyal dog eight".

This kind of experience can't be brought by most movie clubs.

However, if we look at the whole blue star film and television market, the impact of this film at present can only be regarded as a drop of water

But it's up to people.

The next day, Xing mang added publicity funds for "loyal dog" to make the film more known.

In view of the high reputation of Xianyu's first two films, the publicity of this film has indeed attracted more attention from the audience.

With the publicity, the film also revealed more information.

For example, "loyal dog Bagong" is moving people's hearts.

For example, "loyal dog" has the flavor of a literary film.

For example, the plot of loyal dog is very tender.

For example

A spoiler is impossible.

A large-scale spoiler is driving the audience away.

You can't tell the audience that this movie is about a dog who has been waiting for his master for ten years and finally dies in the flower bed waiting for him.

In general, only stills and posters can be used to attract audiences with such gimmicks as "the most touching movie of the year" and "mutual salvation between man and dog".

The established publicity will outline the public's impression of "loyal dog eight Gong":

this is a romantic and literary feature film.

There are many people who are interested in it, and there are many people who are not interested in it.

If we want to make it known to all, we need more publicity, which is too high for the cost of "loyal dog eight", so the company is more rational in controlling the publicity funds.

However, xingmang's advertising style is more original:

"if Tang Bohu dianqiuxiang is the ultimate joy and humor, then the tuner is the ultimate reversal and brain burning. Teacher Xianyu either doesn't do it or does it to the extreme, and zhonggoubagong also has its extreme. We'll see you on November 11 ！”

The purpose of copywriting is also simple:

use the impression of the first two movies to wake up the audience's memory, so as to make everyone interested in the third movie of Xianyu.

Obviously.

The purpose of xingmang's advertisement copy has been achieved.

With the release of such a paragraph by xingmang's official micro blog, many netizens are discussing what is the acme of zhonggoubagong.

"Should it be the ultimate warmth?"

"I'm curious about that."

"It's not easy to get to the top of everything."

"The first two films really reached the acme to some extent, and few of them had the same number of reversals as" the tuner. "

"In my mind, there are few movies that are as funny as Tang Po Hu's autumn fragrance."

“……”

At the same time.

Lin Yuan also got the detailed film arrangement report of zhonggoubagong.

At the film festival held by xingmang, representatives from 43 cinemas were invited to watch the film. Nearly 90% of the cinemas were interested in the film and arranged certain film arrangement, but the film arrangement rates given by the major cinemas were different.

There is no need to elaborate on the specific film arrangement rate. Generally speaking, the initial film arrangement rate of each courtyard line is not bad.

Especially for the "loyal dog" this kind of drama.

Don't think that if the cinema representatives like the movie "loyal dog" they will arrange the high film arrangement rate obediently.

The movie market is not that simple.

Like to like, business to business, one yard to one yard.

After watching the film, the cinema representatives should return to reason and consider the film from a commercial perspective.

Here's an example of movies on earth:

The Shawshank Redemption is worthy of the first place in the domestic Douban and the major mainstream movie evaluation lists in Europe and America!

Even if the domestic and foreign film viewing level is different, but in this film's view, it is completely the same!

Everybody loves shawshank redemption.

The reputation of this film is really the top level on earth.

But another amazing fact is that after the shawshank redemption was released, not only did it fail at the box office, but also there were almost no awards. Although the awards were also related to the strong opponents of the film at that time

In fact, the film's box office fiasco is not alone.

This is the current situation of many feature films with literary and artistic attributes.

When the audience goes to the cinema, they are more inclined to those commercial blockbusters!

It's hard for the cinema representatives to understand this, so it's a rare thing that they are willing to sign a contract to arrange the film after the film meeting of "loyal dog" is over.If word-of-mouth can't get the box office, no matter how high the evaluation of "loyal dog" is, the film arrangement will only slow down until it goes down.

Of course.

This also has something to do with the fact that the artistic flavor of "loyal dog" is not so strong, and even has some commercial flavor.

There are not many mysterious scenes in literary films.

Do not play fancy with the audience, the purpose of the story is to be distracted and sensational, to achieve the ultimate distracted and sensational, so as to get the favor of the cinema.

Relatively speaking, some of the most selfless fans are envious of fish.

After the publicity mode of the film was started, the tribal review area of Xianyu was filled with the voice of waving flags and shouting:

"I'm looking forward to the new film of Xianyu teacher. See you at the cinema on November 11!"

"It's really good to see the stills. I'm in a bad mood recently. I hope I can feel warm after watching this movie."

"Just like the advertisement of xingmang, we admire teacher Yu. Every movie takes a different route. The first movie is extremely funny, and the second movie is the reversal of the extreme. So I'm also curious about the extreme of the third movie."

"Needless to say, it must be the ultimate cure and warmth!"

"I don't know why, I always feel that things are not that simple."

"Teacher Xianyu's movies, just like his music works, won't have too many similarities. Every song can bring you a new feeling. Unlike some composers, the songs they write all feel the shadow of each other."

“……”

Fans' expectations are beyond words.

In fact, it's not just the fans who admire fish. Although the warm and healing feature film is not as popular as the commercial film, there are many audiences who enjoy it. This makes many film forums also have discussions about "loyal dog eight".

Again.

The audience who are interested in the film are all curious. What is the extreme of loyal dog?

Is it really a warm cure?

And in this curiosity.

Time, came to November, from the "loyal dog" released, entered the countdown of ten days!