Chapter 2064

Amazon and other enterprises have increased their investment in the UK. In their view, the UK market and the US market are very similar, and it should be easy to promote.

In fact, the UK market is better than the US market because of its small size. However, the promotion of payment software has encountered problems.

Since the launch of Alipay and Baibao, other financial institutions, such as banks, have seen the hidden benefits.

They found that this Internet payment software has many similarities with banks, especially in account transactions.

The most valuable asset of a bank is its account. Knowing the company's capital flow when making a loan can better assess the risk. Can be targeted to launch a variety of financial products, and targeted marketing to target customers.

Why do we say that there are many payment software in the past, but only Ma Yun's ant financial service is called real Internet finance because he has a current account.

This is a part that traditional banks can't give up. After they found that Internet payment software has this function, they began to promote their online banking payment.

And it's not just the operation on the computer. With the rise of smart phones, they developed mobile payment apps, which greatly affected the promotion of payment packages and Beibao.

Baibao is OK. It has a handling fee. The profit is clearly visible. And pay a package to have no poundage, what get basically is account resource.

This also leads to a large investment in the early stage of the payment package, which is much larger than that of Beibao. Promotion costs, there is no profit, which makes the payment package company under great pressure.

Amazon and other businesses have not been affected, because when they promote, there are not only two means of payment: payment package and PayPal, but also a variety of online banking payment methods.

Many people still believe in the bank more, and the bank has also put forward some stimulation measures, such as exchanging consumption points for gifts and so on, which slows down the growth of the number of users of payment packages and Beibao.

It is not enough to promote these software only by ordinary advertising means. Feng Yu told them to know how to innovate.

How to innovate advertising?

Feng Yu told them one of the most unexpected ways, that is to give money!

How to promote the previous payment package and wechat payment is most obvious in the Chinese market, that is, giving money. Whether it's shaking red packets or gathering five blessings, it has greatly improved the number of users.

Internet products, the number of users is the basis of profit. Like Twitter, obviously there are not many ways to make profits, but because there are a large number of users, especially active users, their valuation has been continuously improved, and now it has been evaluated as tens of billions of dollars.

In the eyes of those financial analysts, with users, you can make money even if you can't make any innovative products and follow the trend of imitation.

For example, there is an OQ farm in Huaxia OQ space. Then huaxia.com launched Huaxia farm, which is free at first. But when many users become addicted, it began to launch various value-added services.

For example, spending money on land reclamation, buying dogs, decorating farms, buying new seeds and so on. When the game was first developed, everyone was bored, but in fact, people who played it were obsessed with it.

Watch the computer steal vegetables all night, steal vegetables regularly in the middle of the night. There are countless people using various charging plug-in programs. At that time, even Zong Qingxian played this.

It is said that once the farm comes out, it seriously affects the office efficiency of those office workers, but what can it do? Not many people play again? Even if it is promoted to Facebook, there are also many Europeans and Americans playing.

The fun of upgrading, the sense of accomplishment of reclamation, the joy of stealing vegetables, and the satisfaction of harvest are the same for all netizens.

So Feng Yu thinks that the way that previous generations could be promoted in China can be promoted in other countries, because there are basically many similarities among the Internet users all over the world.

"Boss, give money to promote? Can this family believe it? " Wu Zhigang has some doubts. Now a lot of online games are so promoted, to send money or something, but at a glance, it is not the gold coin in the game.

"Others said that maybe no one believed, but I said that there would be a lot of people who believed. What's more, we can find a notary office for notarization to let you know that it has legal effect. "

"And the number is low, no one may believe it, but when the number is high, many people are willing to try. After all, this is lower than the superficial cost of buying lottery tickets, so you don't have to pay a cent."

Wu Zhigang thought about it. That's right. It's like buying a mobile phone and smoking a mobile phone with a shopping ticket. Such participation is certainly not as high as passing by and you can smoke a mobile phone at will.

It's not that the old people and old ladies in China like those free Raffles. Those abroad also like them. After all, there are only a few rich people.

And the surprise of winning the prize is far beyond the value of the prize in many cases.

"Boss, how much money do we put out for lottery promotion?"

"One billion."

"How much is it? A lottery alone, a billion? What kind of advertisement is not included? " Wu Zhigang is surprised. It's too much."You heard me right. It's a billion. Although it's RMB, I don't think it's enough. China needs 100 million RMB, at least 50 million US dollars and 50 million euros of bonus. In addition, the UK, island countries and other markets also need a lot of money. A billion is not enough. "

The previous payment package is in China, which is two hundred million yuan. This is the time when the payment package has become very popular. But the effect is far more than 200 million.

As long as the advertising effect is good enough, let alone one billion, two billion worth!

Just like the brain damaged gold at the beginning, the loan of 200 million yuan was used for advertising. When the sales exceeded 2 billion yuan, Shi Dazhu turned over, became the king of health care products in China again, and returned to the rich list.

"What about our specific method? How about the lottery? Once for each account? Or can we draw every day? How to set the grade of bonus? "

Feng Yu shook his head: "there is no bonus level, just one level. This is called the lottery of collecting cards. Each participant should collect several cards, such as five cards, and finally divide the bonus equally according to the total number of participants. "

"If there's only one person who's got it together, then this person has the bonus. If there are ten thousand people, ten thousand will be divided equally. Let us feel that the fewer people involved, the more likely they are to receive more money. "

"Boss, isn't that right, so they won't tell anyone else?" It's possible for them to get more money if there are fewer people who spend money like this.

"No, there's another point. It's called card exchange. You have cards I don't have. I have cards you don't have. You can give them to each other. This requires them to add more friends to help us promote. Believe me, this game will ignite the national upsurge again! "

……

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