Chapter 2026

Ma Yun is a little confused. Our goods are cheap and can attract more customers. Is that still a mistake? Low prices give them the biggest advantage. Why does Feng Yu say it's a problem?

In Feng Yu's opinion, the price of products should be increased so as to increase the profits of single products? But in this way, our competitiveness will be weak.

"Dong Feng, I don't quite understand."

Feng Yu opens the computer on Ma Yun's desk, then taps out the treasure net to search for Li Zhe's sports brand.

, "look as like as two peas, the price of the store is 399 yuan RMB, but you see the price of the treasure online, from 59 to 399, is the picture exactly the same?"

"Of course, there is a picture error in this. Maybe it's not this shoe, so it's cheaper. There may be promotions, so the price is preferential, but more of them are fakes! "

"You think fake goods damage the interests of brand merchants, you just provide a platform, and also indicate that if the other party sells fake goods, you will retain the responsibility for investigation, but in these years, how much have you done?"

"A lot of people, especially some users who have just used taobao.com, think that things are cheap, and you publicize it, right? But is it cheaper than the cost? "

"Normally, even if it is a discount promotion, it will not be sold at a discount. But you calculate, the price of 399 shoes, why only 59 yuan? The cost of this pair of shoes is so low? "

Why do many people choose to dig the treasure net? The most common answer is one, cheap.

Cheap is not a derogatory term originally, but if what cheap buys is a fake, then the nature has completely changed.

Feng Yu searches for other products, such as a lipstick from Chanel, which sells for $299, which is already a very cheap one. But on the PayPal online? 29.9 yuan, even cheaper.

How high is the cost of the store? Absolutely not!

Obviously, the low price is fake.

Maybe one of them is not fakes. For example, a clothing factory once had a fire, which was put out by the fire, but many clothes were soaked in water and sold at a discount. The price is authentic, but the reason will be indicated.

And more cheap big brand products are fakes. Not only damage the interests of brand manufacturers, is there no damage to the site? If people think that the online products are fakes, there will be a lot of loss of users in the future.

Why did Huaxia rise so many e-commerce enterprises? After so many years of treasure digging, users are far ahead of each other. The biggest reason is that other people use the name of genuine goods.

Many people don't care how much cheaper, they just think online shopping is more convenient. Most of them care more about whether the product is genuine than the cheap price. Because many people clearly spent a high price, the same price as the store, bought back or fake!

I don't want to be cheap. It's still fake. It's very hard to accept.

At this time, Ma Yun retorted, "Dong Feng, we are really attacking this, but it requires a lot of costs, too much work, but little effect, and may even hurt the root."

Feng Yu shook his head: "do you think that consumers are not stupid? This kind of goods is very cheap. They certainly know that they are fakes, but they just want to buy face and satisfy vanity. Such consumers will not complain, you have no responsibility, right? "

"But have you ever thought that our whole country is cracking down on counterfeit goods, which make the fake goods in the shopping malls disappear gradually, but now they are revived on our taobao.com. Who do you think will be most affected by the next severe crackdown on counterfeit goods?"

"The platform is provided by us. We are free of the rent of online stores, but we charge the advertising fee of the other party, right? Our intelligent search system pushes fake goods for consumers, right? Does it really have nothing to do with the website? "

"It's right to rob the market at a low price, but there is a big problem, that is, low price can't sacrifice product quality, website reputation, or even violate laws and regulations!"

"But the first thing consumers choose now is the credibility. We have a diamond and crown rating system, which is very effective." Ma Yun again argued.

"Yes, diamonds and crowns can reflect the reputation of businesses to some extent, but this can be brushed out, you admit? And at the beginning, many consumers didn't know how to complain at all, so even if they bought fake goods, they wouldn't complain, and the system default that the other side is highly praised. "

"And you search on the Internet, see? Do you think the sellers threaten consumers to delete negative comments and harass them by phone every day

"This kind of news may be released by competitors, but are you sure there are no real cases?"

"I know that you are attracting consumers and businesses, and now you start to charge businesses some fees to make money, but you don't find that many stores are clearly just opened, and there are several diamonds in less than a week. Are their products really so popular?"Many new shopkeepers found that it was really difficult to attract customers without diamonds, so they found someone to brush the bill. Anyway, they also turned their right and left hands. The toll of the website was very low, even many of them didn't charge. The cost they paid was very low, so they could brush their reputation to several diamonds, or even to the crown.

Brush the list, brush the praise, you see on the Internet, many of the praise is not the horse's mouth at all.

"Dong Feng, I know what you said, but now it's already there. If we clear it all, it's not just about the workload, but many businesses will disappear, and many of our consumers will leave, because some people are coming for a cheaper price."

Feng Yu shook his head: "you don't fully understand these meanings. Some products may not have their own brands, but they are designed and produced by themselves. Such products don't need other big brands. As long as we are willing to push, they can sell well, and there is no risk."

"And some obviously fake products, if we keep them, then Taobao will be recognized by consumers as only selling fake products in the future, unable to attract many high-end consumers, and we can't sell those expensive things."

"Dong Feng, we have also taken this into consideration. Our idea is to split taobao.com, slowly investigate the reputable merchants and get them into new websites, such as the establishment of Taobao Mall. And some discount promotion products, let them enter a special website for discount promotion, and launch special products every day, like supermarkets. "

"The original treasure digging network will continue to be preserved, and even in the future, more efforts can be made to crack down on it, so that fakes will gradually disappear!"

……

PS: "domestic animation adventure", the new book of senior four, is very interesting. Would you like to collect and recommend it? Can you add the book list to the book list if there is one? Thank you ~