Chapter 1743

Things here have been settled. Li Feng wanted to invite Feng Yu to teach those entrepreneurs a lesson, but Feng Yu refused. The executives of Taihua holding group are reluctant to let Feng Yu give a lecture, let alone these people.

In the evening, Zong Qingxian came back from other places, and Feng Yu sat down with him to have tea and chat.

"Laozong, the growth of Leha over the years is obvious to all. Even if you don't have the status of president of Taihua holding group, you are also the top food and beverage tycoon in the world."

"Drinks are OK, but when it comes to food, it's a bit of a shame. There are many food factories in Hujian. They are very large now. "

At the beginning, Zong Qingxian was determined to suppress Kang Shuai Fu and the same food giant or two in Baodao. As a result, some domestic brands took the opportunity to expand.

For example, Hu Jianna's Dali Yuan created an egg yolk pie pastry, which is also very good in chips and biscuits.

In addition, Daliyuan has acquired many small beverage factories and started to produce tea drinks and juice drinks. Although its profit and scale are far less than that of lehaha and Jianbao, it also exceeds kangshuaifu and Yiyi.

There are several enterprises like Daliyuan, which are just the opposite of lehaha.

Lehaha is from beverage to food. They are from food to beverage. With the help of brand and channel advantages, they make money.

"Hahaha, laozong, you can't earn enough money. Besides, people are mainly engaged in small food and drinks are only sidelines. Our main business is beverage, and small food is sideline

"No enterprise can crush all the relevant peers. Besides, competition is the driving force, otherwise it is easy to breed complacency in the enterprise. "

Zong Qingxian put down his teacup: "pride? What can I be proud of? Our drinks are selling well, but over the years, the single product sales champion, or Jianbao. The most depressing thing is that the beverage with the second largest single sales volume is not us. Our best-selling green tea beverage is only ranked third! "

Jianbao has not experienced the severe decline of the previous life. In this life, it is still the most famous beverage brand in China. In the world, it sells much better than the previous life.

But the green tea of Leha is also very popular. In the past, there were Kang Shuai Fu and the same enterprises competing. In this life, those enterprises were defeated. How could they be pushed to the third place?

"Is it the big power group?" Feng Yu thought about it. It seems to be very powerful. It's the top giant in European beverage industry.

"No, it's a drink from south Guangdong. It's also from our beverage alliance camp. It's called Wang Laoji. Their company's products, just such a herbal tea. "

At this point, Zong Qingxian is very depressed. They have so many kinds of products, but they can't sell this kind of herbal tea. He hasn't drunk it. The taste is not very good. Why do so many people like it?

At the beginning, when Feng Yu said that he wanted this enterprise to join the beverage alliance, he felt like many people that this enterprise was unworthy of him. But now it seems that Mr. Feng's vision is unique.

Wang Ranji?

Zong Qingxian didn't say, Feng Yu almost didn't remember. At this time, although Wang Ji is a best seller, he is not as good as before. The two music companies in the domestic market have been suppressed to death. Kang Shuai Fu and the same company have not been able to rise, but Wang Lanji has risen as before, because there is no competition for products.

"Didn't I tell you that I wanted to join this company if possible? Neither lehaha nor Jianbao have joined the company? "

At that time, Feng Yu told Zong Qingxian and Li Jingwei that they would buy the herbal tea. It seems that they didn't take it seriously at the beginning, and Feng Yu forgot about it.

Zong Qingxian shook his head. At the beginning, the taste of herbal tea was the same as medicine. At that time, only Nanyue and hujianren could accept the taste. No one would drink it when they came to Hangzhou. The product has great limitations. How could they know that it has been sold to the Northeast now!

"We didn't take shares in lehaha and Jianbao, but Bingcheng Pharmaceutical Group acquired Wang Qiaoji pharmaceutical." Zong Qingxian looked at Feng Yu in surprise. "Didn't I tell you that?"

"What did you say? Wang Zhiji Pharmaceutical Co., Ltd. does it include the trademark of Wang Qiji? " Feng Yu is very happy. There are so many things in the company that he can remember everywhere.

"Yes, that's it. At the beginning, we wanted to take a stake in wangqiuji herbal tea company, but Hongdao group, the controlling party of the other party, was not willing. "

"Li Jingwei's idea is to hold the brand in his hand. In a few years, the original brand lease will expire, and he is ready to invest in the brand + capital. But now the brand is in the hands of Bingcheng Pharmaceutical Group, which I am coordinating. I intend to let Bingcheng Pharmaceutical Group and Jianlibao become shareholders. "

This is a good way. Both channels and brands are in the hands of Taihua holding group, and Hongdao group has to give in.

There are few kinds of Jianbao products. There are too many things to take into account in lehaha, and they don't compete internally. Zong Qingxian gave it to Li Jingwei.

Now I see that Wang Ji is selling well. This year, the second herbal tea brand in the market suddenly became popular, which is the harmony of Daliyuan group.The taste is sweeter and the effect is almost the same. It's mainly bottled. It's separated from Wang Qiji's canning area.

And Daliyuan is good at using star endorsements. This time, he invited Chen Daoming, a big star. This year, the advertising density is extremely high and the effect is very good.

However, Zong Qingxian and his colleagues have also analyzed that according to the density of the advertisement, plus the endorsement fee and other costs, the harmony will definitely lose money.

To put it bluntly, this year's Daliyuan is to launch the brand. When the dealers ask for a lot of goods, they can make profits continuously. At that time, they don't need to advertise so crazily.

It's just because of the hot and harmonious atmosphere that Zong Qingxian talks better with Hongdao group. If you don't want us to be a shareholder, then we will also manage Wanglaoji herbal tea ourselves.

And our sales channels will no longer share your products. No matter domestic or overseas, you will be kicked out of the major beverage alliance. In the future, you can find new channels by yourself.

At first, Hongdao group said that their products are irreplaceable. Now there is a kind spirit, which makes them realize the reality. Coca Cola also said that their products are authentic and have irreplaceable taste, but there are hundreds of cola in the world besides Pepsi. There is no product, absolutely irreplaceable.

Hongdao group now says that Wang qunji's trademark is not valuable. It can raise the rent of the trademark to 10 million yuan a year. It still doesn't agree to establish Baohe Bingcheng Pharmaceutical Group as a shareholder.

At this time, the negotiations are in deadlock. But Zong Qingxian is also a very strong man. He gave an ultimatum to Hongdao group.

If you agree, we can buy shares in accordance with the normal market value, or even use Jianbao's equity for replacement. Anyway, Bingcheng pharmaceutical and Jianbao must control more than one-third of the equity of wangquji beverage company, and the major shareholder can be Hongdao group.

If Chen Hongdao doesn't agree, then don't blame us for turning our head to join the stock market and the harmony is competing with you. If you are confident to fight against our alliance, let's try. When the logo expires, we will run wangranji.

If the two benefits are combined, the two will suffer. The Hongdao group is now hesitant.

……

PS: during the Spring Festival, there will be two or three changes, maybe occasionally.