Chapter 1636

Li Mingde looks at Feng Yu stupidly. If the city has such a ban, the sales of motorcycles will be seriously affected.

Those second-hand motorcycles in the city will flood the rural market, which means that the two markets have shrunk at the same time.

Fortunately, two years ago, they did not expand the production of two wheeled motorcycles, but increased the production of three wheeled motorcycles. One is that the profits of the three rounds are higher. In addition, Feng Yu said that the risks should be reduced.

They didn't see the risk before, but now they do.

And because there are more and more manufacturers of motorcycles, from a dozen at the beginning to hundreds now, the profits of motorcycles are getting lower and lower.

The net profit of many motorcycle factories is only about 2%, that is to say, for a motorcycle with a wholesale price of 5000 yuan, they can only earn 100 yuan.

Most of the profits were made by retailers. Even so, none of them quit. They are always making money.

Ice city machinery's motorcycle project profit, also fell seriously. Fortunately, they have the highest brand awareness and brand added value. Although it's far from reaching the peak profit, it still has about 15% profit, which is the highest in China.

In terms of tricycles, the profit is almost the same. So although their market share has declined seriously, they are still the most profitable and can still control the pricing range of motorcycles.

Of course, they also provide better service, especially after-sales service. There are also the most people who can repair their Songjiang motorcycles.

"Mr. Feng, did you know that there would be such a ban for a long time, so you wouldn't let us expand the production line of two wheeled motorcycles and let us increase the production of three wheeled motorcycles?"

"This is an inevitable trend. If you think about it carefully, you can understand it. The sales volume of two wheeled motorcycles will certainly be affected. Our export, especially to other countries in Southeast Asia, should increase. Therefore, the overall sales volume will not change much in a year or two. "

"But we should also be vigilant. The market has been changing, and the output of our two wheeled motorcycles cannot continue to expand. And we need to adjust our models at any time according to the market demand, so the proportion of road race and off-road vehicles will be higher and higher, and the demand for traditional street cars, cruisers and travel vehicles will be reduced. "

"Best of all, we can produce a low-cost motorcycle that takes into account these features, and it will be sold again. But I know it's hard. "

But Li Mingde said, "Mr. Feng, we think so. We intend to make our new streetcar, which can improve off-road performance, speed, provide a more comfortable posture, and have the function of loading more than that of a touring car. "

"Did you succeed in research and development?" Feng Yu was a little surprised. This kind of cross-border car is not so easy to do.

"Success is success, but the cost is too high. In order to ensure the profit point, the price must be more than 10000 yuan. Compared with the current mainstream motorcycle, the price is too high. So we are still studying to reduce the cost by a large part and make the price below 7000 yuan in one year, which should be competitive enough. "

It's a pity that now the traffic and police departments are purchasing fewer and fewer motorcycles, instead, they are purchasing cars, otherwise the sales volume will be better.

But most of the cars purchased by Zhengfu are their Songjiang cars, so he is not depressed.

Feng Yu is very satisfied. It's easy for the company to be managed by such a person.

"Lao Li, have you ever thought that if the price of gasoline goes up, will it also affect the sales of motorcycles?"

"Rising oil prices? How can it rise again? "

If the oil price goes up, it will not only affect motorcycles, but also cars. For example, their elves are affordable for many office workers, but many of them say that they can't afford to raise them at all.

"Not only will the price of oil rise this year, but also in the future. But at the same time, the price of electricity will continue to fall. " Feng Yu said with a smile.

Oil price rising, electricity price falling?

Li Mingde's eyes are bright: "Mr. Feng, do you mean that the sales volume of electric vehicles will increase greatly?"

"Electric vehicles are not as fast as motorcycles, but they also represent more safety. In terms of sales price, electric vehicles are also cheaper. And in the future, electric vehicles will also save more on daily expenses. Coupled with no exhaust emissions, it will be encouraged and supported by the state. "

"Electric vehicles will gradually replace motorcycles as a means of transportation for many people. Do you think the sales volume will rise?"

Motorcycles not only because of the price, but also because of the national policy and so on, will gradually be replaced by electric vehicles. This process may last for decades or even decades, but this is the trend.

Just like cars, the sales volume of electric vehicles and gas vehicles will be higher and higher in the future. For environmental reasons, countries will also push for cleaner energy vehicles. Then cars will gradually replace electric vehicles as the main means of transportation."Mr. Feng, do we want to rapidly expand the production of electric vehicles?"

"It's up to you to study and decide. Now it's expanding rapidly. The sales volume is not so high at all. But if we expand after the sales soar, we will fall behind. My suggestion is that we should start to slowly increase production and constantly improve our technology. "

"Once the policy starts to tilt, it's time for us to expand our production capacity rapidly. This time, not too far. "

Even now, ice city machinery is also the leader of the domestic electric vehicle market and the world. The production and sales volume of Bingcheng machinery alone is comparable to that of all companies in many countries.

Of course, because China is the world's largest market for electric vehicles. In the developed countries of Europe and America, the population is small and the place is large, all of them drive cars.

At present, electric vehicles are also encouraged in China, but they are only encouraged. When the motorcycle ban comes down, there will be some inclination in policy, and then the sales of electric vehicles will surely rise again.

It's a pity that the profit of electric vehicles is not high. Ice city machinery is OK. Other domestic companies have similar profit margin with motorcycles.

"Lao Li, we must remember that when the project is at its peak, we should also carefully consider how to develop it. Don't go all the way to the black. Think about transformation. "

In those days, ice city machinery, from agricultural machinery to motorcycles, to cars, and then to electric vehicles, each of them is related, but also different.

This advantage is that no matter which one makes money, ice city machinery can make money, and can adjust and optimize the industrial structure at any time to ensure the company's profits.

"Mr. Feng is at ease. We all remember that there will be no problem. By the way, the company has already made the motorcycle you said last time. I brought one with me this time. "

Feng Yu said, "have you done it? Great, I'll try it later! "

…… (to be continued. )