Chapter 1298

This rain S1 mobile phone, the most expensive one launched by rain mobile, will cost US $1499. In today's era when mobile phones are generally hundreds of dollars, it can be said that they are second to none.

Of course, its function is also very powerful. When Xu Lihua showed at the new product conference, there were shouts from the audience.

The functions of this mobile phone are much better than those of blackberry, Nokia, Dopod and many other top functions of ordinary mobile phones.

The screen has not only developed 260000 color screens, but also touch screens, and the camera has been upgraded. When Xu Lihua showed the PS and other functions, many people were even surprised.

They don't know that mobile phones can already do this at this time.

However, many people still say that the price of this mobile phone is too high, but there is no way. This mobile phone uses all the latest technologies, such as wind and rain electronics, and its manufacturing cost is as high as $1000. The cost of system software alone is higher than that of all other mobile phones, because only wind and rain mobile phones and Aihua mobile phones are used.

However, Xu Lihua said that in less than half a year, with the cost of screens and other costs, the cost of system software will drop, and the price of mobile phones will be lowered.

But Xu Lihua and his colleagues also believe that this kind of mobile phone should be on the high-end line and the price should be kept above 1000 dollars. But now the hottest blackberry, the price is not so high.

After market research, they think that the high-end mobile market is still relatively blank, and they want to occupy it first. Feng Yu didn't know if it would work, but he suggested that we should try to find a way to reduce the price of mobile phones as soon as possible. Mobile phones should also be products for ordinary families, and will become the most common electronic products in the future.

Xu Lihua said at this time, didn't you say that mobile phones should develop towards two poles? Are there two directions: multi-function, high price, basic function and low price?

Feng Yu was speechless. Unexpectedly, they were more extreme than themselves.

"Lao Xu, look, the price of your mobile phone is more expensive than that of PC. Think about it. How much is the PC now? A laptop is only more than $1000. Don't you think consumers will feel expensive? "

"So this S1 mobile phone is now mainly for developed countries. There are many rich people here. The price of the next model will be about $1000, and the impression that we are high-end mobile phones will be popular. That's a good opportunity for us to expand our market share in the field of smart phones. "

Eh? Feng Yuzai thought about it carefully. It means that. It seems that it's really a way.

But there is another problem, that is, it will make others think that the profits of wind and rain mobile phones are very high at the beginning, otherwise how can they reduce prices so much later?

"Here It seems that it's OK. You think it's feasible after your research. But then, I don't think we can make any money in the Chinese market? "

"The retail price of China's market is about 10000 yuan. It's also profitable and targeted at the high-end market. This mobile phone is also a test product. Now people notice our product advantages. With the promotion, our plan is to become the mainstream of smart phones after three generations. "

According to the plan of one generation a year, three generations later, that is, three years later. After three years, it seems that smart phones have not replaced non smart phones.

"But with this cell phone, you're going to overtake the motor Lola?"

The sales volume of this mobile phone should not be too high. How can it surpass the motorcycle Lola? After all, Lola is the biggest player in the American market, and Nokia can't even do it in the American market.

Xu Lihua smiled: "Mr. Feng, do you remember that you told us to make the cheapest mobile phone? The development of this mobile phone is also progressing well. It is expected to be launched by the end of the year. "

Feng Yu raised his eyebrows and said, "you mean that cell phone with only basic functions? How much can the cost be controlled? "

"About forty-five dollars, we plan to sell for fifty dollars!"

The price of $50 is actually a little more expensive than the previous Nuojia. In the future, this kind of cheap mobile phone has been popular for a while. Not only in China, but also in many developed countries.

One of the world's top selling mobile phones is Nokia's 1110, 250 million, which it claims will never be surpassed.

Even if a mobile phone only has a profit of one dollar, it also has a profit of 250 million dollars.

"Will it be available by the end of the year?"

"It's not a big problem. At present, we are carrying out the final material test. We plan that the service life of this mobile phone will also reach three years. "

"Only for three years?" Feng Yu remembers that in the past, Nuojia's magic machine could be used for five or six years.

"Mr. Feng, that's not what you said. Is it better to control the service life of the mobile phone in about three years? Otherwise, if consumers don't change their mobile phones, our market will shrink. Our mobile phone has a three-year life span. If we stick to it, it should be OK to use it for four years. "

Well, it makes sense.

In the past, people who used 1110 were generally students and the elderly. Later, they had older machines with bigger keyboards and bigger characters. This cheap machine for low-income people is also more cost-effective in three years. The average cost of one yuan for three days is not necessarily expensive."If this mobile phone is made, we will always be remembered in the history of mobile phones. How many do you think this phone can sell? "

"It's OK to sell 10 million sets a year. How can they be sold for three years?"

30 million?

Feng Yu glanced at Xu Lihua: "the dream can be bigger."

"Bigger? Can we sell 50 million? "

"We can sell about 50 million sets in China alone!" Feng Yu said firmly.

"What? China alone can sell 50 million units?! What do you mean, the world can sell hundreds of millions of units? "

"More than that. You think, now the BPM has disappeared, and the mobile communication device people use is the mobile phone. Do you think about the development speed of BPM at the beginning and the development speed of mobile phones now? The price of mobile phone is very high. Many people think it's expensive. But do you think those who don't have mobile phone envy those who have mobile phone? When a low-cost mobile phone appears, I believe that many migrant workers working in the city will buy one so that they can find him when there is something at home. "

"And now students, do you think they want mobile phones? Tuition fees are so expensive. It's not easy for families to provide children with books. They can't afford any electronic products. But if the mobile phone costs only 400 yuan, do you think parents will give up? There are also some old people who are reluctant to use mobile phones. They are reluctant, not they don't want to use them. "

"So this mobile phone will lead the trend of cheap mobile phones. Maybe there will be cheaper mobile phones in two years, such as those priced under 40 dollars. So we have to work hard on the cost of mobile phones. Some basic functions must not have problems, so we can become the leader of the low-end mobile phone market! "

……

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