Chapter 1209

Last year, when sun Tingting's short hair photo on Weibo caused a heated discussion on the Internet, Yin Xi had a meal with Xiao Yao and sun Tingting. At that dinner, Xiao Yao not only discussed with Yin Xi about Yin Xi's studio's participation in the investment of TV drama projects as a co producer, but also promised Yin Xi that he would spend more time on their common brand.

Although he has been busy with the later stage of the film, and has also experienced a series of things, such as sending for approval, determining the schedule, and making a film promotion plan, Xiao Yao still finds time to come up with an idea for the third series of the brand.

The brand name of Xiao Yao and Yin Xi is Sisi, in English is sys. These three letters are also the abbreviations of the English word "system". "System" means system and system. The biggest feature of Sisi brand is also various systems.

In the first two series, the main features of this brand are lighting system and sound system. In short, it is to install lights and speakers on the products. The results of the former series are very good, but the market prospect of the latter one is relatively general. Basically, only some trendy or hip-hop lovers would like to wear speakers on their clothes.

However, the launch of the two feature series is to open up the brand's popularity and show the brand's personality. It does not mean that all the fashion products produced by Sisi will have lights or speakers. They also do ordinary fashion products. Therefore, even if the order volume of the second sound system is not very large, it has its significance and effect.

The features of the third series that Xiao Yao came up with are not as wonderful as the sound system looks, but they have certain practicability. The third series he came up with features thermal system, which is to make the product heat up.

It's not a great invention to put heat plates in clothes. Now some manufacturers of winter clothes such as down jacket have already done this kind of thing. However, it's not a great invention to install lights and speakers on clothes. After Sisi did this, many manufacturers followed suit and imitated it. But the reason why Sisi is Sisi is that they do it best!

With new products, it's natural to promote them. When it comes to publicity, the publicity effect of stars is naturally one of the links. In this series, stars are their main target.

Stars often attend various activities and have the chance to walk on the red carpet. However, if you walk on the red carpet outside in winter, it will be a very hard job for most people.

When stars walk on the red carpet, they are very particular about their clothes. Male stars are better. The dress is usually a suit. At least you can wear a suit of shirt, vest and coat. Even if you wear thermal underwear inside, you may not be seen. But the dresses of female stars are generally thin. For the sake of image, it's a common phenomenon to bite teeth and put on red carpet.

As a fashion brand, Sisi also makes dresses. The dress with thermal system is not a complete solution, but at least it can alleviate the situation of stars, especially female stars wearing thin dress on the red carpet.

Thermal system has strong seasonality and timeliness, which has a great relationship with the external environment. It was half a month ago that Rick designed and made the thermal system for clothing. The most recent large-scale event in the entertainment industry was the golden dragon award ceremony this year. The golden dragon award ceremony has a red carpet session, and the red carpet session is also outdoor.

This year's golden dragon award ceremony is still held in Yanjing in early March. Generally speaking, March is approaching the beginning of spring. However, Yanjing is located in the north. In previous years, the temperature in early March was not warm. This year, as early as late February, the weather forecast predicted that there would be a cold wave in early March, and most parts of the country would enter a "late spring cold" stage.

In the evening, when the outdoor red carpet meets the "late spring cold", it can be predicted that many stars will be frozen on the red carpet, so the brand studio will not miss such a good opportunity.

This time, the target customers are the star celebrities participating in the award ceremony. Naturally, the brand studio can't do without two star owners.

Yin Xi has always been much more active than Xiao Yao in terms of common brands. However, the golden dragon award ceremony is a film award, and the stars involved are mainly actors in the performing arts circle. Although Yin Xi has transformed into an actor over the years, played a lot of roles and got to know many people in the performing arts circle, in terms of social connections and influence, she is still far less powerful in the performing arts circle than she is in the fashion circle, and far less powerful than Xiao Yao. Therefore, this time the customer, more or Xiao Yao to contact or to rush Xiao Yao's face. When they come to try on their clothes, Xiao Yao naturally wants to socialize.

After saying goodbye to Zhou Jingyi and others, Xiao Yao opens the door and walks into another room. The temperature in this room is obviously lower than that in the room where Zhou Jingyi and other people try to make clothes. As soon as he entered the door, Xiao Yao couldn't help shaking.

Tomorrow night is the golden dragon award ceremony. Today's temperature is not very high. The air conditioning is on in the rooms of the model company. In order to reflect the effect of the dress with thermal system, the air conditioning temperature in the room where several stars come to try to install is relatively low. Zhou Jingyi and other people's dresses are arranged by Xiao Yao. Whether they have the effect of keeping warm or not, they all wear the dresses they prepared. Naturally, they don't need to deliberately turn down the warmth of the air conditioner.This arrangement was originally Xiao Yao's idea, so he was not surprised by the different temperatures in different rooms. He went straight to a young woman who was trying to install and said, "sister ya!"

"Mr. Xiao!" The staff in the room saw Xiao Yao come in and said hello one after another.

"Here comes Mr. Xiao!" The young woman turned her head to see Xiao Yao and said with a smile.

This young woman, Li Ya, in her thirties, is a very famous actress in China. Liya is a child star. She has been in the entertainment circle for a long time. Although in terms of acting skills, ordinary audiences, netizens and the media have different opinions on her, but in terms of status and popularity, she is undoubtedly a first-line tycoon with a large flow of traffic.

Li Ya has her own studio. She has signed a lot of new actors and has also made some of her young actors popular. Li Ya's studio signed in two new young actors last year. One of them is Tang Xiaoling, who graduated from Shen opera performance department. Tang Xiaoling is Xiao Yao's classmate and worked as a part-time fashion assistant in Yin Xi's studio. This time, she will attend the golden dragon award ceremony, which is naturally one of the key objectives of Yin Xi's studio.

Xiao Yao waved to the staff and said to Li Ya, "sister ya, you see I call you sister. Don't call me general manager Xiao, just call me Xiao Yao!"

"I followed them, too!" Li Ya pointed to the staff next to him.

"They're my employees, you're not!" Xiao Yao said, "you are my elder!"

"OK, that's Xiao Yao." Li Ya nodded with a smile.

"You look beautiful in that." Xiao Yao looked at Li Ya's dress carefully and said with a smile, "is this dress designed for you by our designer good? How do you feel about yourself? "

"Thank you, that's good!" The young woman nodded with a smile, "Miss Yin Xi is really a master in the fashion industry. You are also a famous fashion photographer and a designer of your brand. You really have no strength to say!"

"Of course, appearance is very important, but more importantly, what's the effect of the thermal system inside?" Xiao Yao said, "do you feel uncomfortable wearing it? For example, where are you flustered, or where the temperature is too low and you feel cold, where the temperature is too high and you feel hot? "

"No, it's all very good!" Li Ya said with a smile, "the designer explained to me in detail that although part of the upper part of the body is hot, it feels warm after wearing it."

"That's good!" Xiao Yao nodded and said with a smile, "when we design the dress, we refer to the meridian points of traditional Chinese medicine! If some key points of the human body feel warm, the whole person will be warm. "

The dress of female star pursues gorgeous, it is impossible to wrap the body tightly, even if it is covered, especially the skirt part of the lower body, it is not close to the body, so the thermal system of female dress is basically concentrated in the upper part of the body. However, even the upper part of the body is not a complete cylindrical heating body, but set some heating points. In order to get the best heating effect for the limited hot spots, it involves some knowledge about the meridians and acupoints of the human body.

In this aspect, Yin Xi not only talked to Rick and other designers from professionals who are proficient in traditional Chinese medicine, but also Xiao Yao knew something about it and communicated with designers.

"It turns out there are still these gateways!" Li Ya nodded with a smile, and then some worried way, "but wearing this dress to attend the award ceremony, walk the red carpet, once exposed by the media, will there be any problem?"

"What's the problem?" Xiao Yao said with a smile.

"In the past, attending activities and walking on the red carpet were hard to resist!" Li Ya said, "stars get more than ordinary people and pay more than ordinary people. As public figures, stars want to show their beautiful side to the public and maintain their image. So even if we walk on the red carpet outdoors in winter, we have to wear thin dresses to resist the cold. That's what we have to face and pay for in our profession. Now wear this kind of dress, can be said to be opportunistic, not dedicated ah

"If you wear warm clothes, you won't work hard?" Xiao Yao shook his head with a smile and said, "maintaining your image does not mean that you have to abuse yourself. You're still wearing a gorgeous and beautiful dress. It's not for you to walk on the red carpet in a down jacket. It's just for you to add a heating system inside the beautiful dress to make yourself warm and comfortable. Even if the media knows and reports it, what's the problem? "

"As actors, we can wear cotton padded jacket in summer or jump into the water in winter if the plot needs to! Is this one of the manifestations of our professional dedication? " Xiao Yao then said, "but if we shoot the scene of jumping into the water in winter, we put on a warm underwear with water in it. Without affecting the shooting effect, even if the GAGs are disclosed, do you think there will be audiences criticizing the actor for not being professional when shooting?"

"That's what I said, but you know me. What happened to me..." Li Ya said with a bitter smile.

"You mean you are a black constitution?" Xiao Yao said with a smile, "after all these years, I thought you were used to it. What's more, don't you always deal with it in terms of self darkness? ""There's no way to do that," Li Ya said helplessly. "Who likes self darkness? That's how I deal with being hacked! Who's going to look for black? "

"Don't worry, you're not the only star walking on the red carpet in our thermal system dress at the Golden Dragon Award Ceremony!" Xiao Yao said with a smile, "even if the media netizens want to be black, you are not alone. There will be many people to help you share the firepower!"

"Are you going to pit a group of people?" Li Ya said.

"How could it be?" Xiao Yao said, "this dress with heating system is the third series of our brand. We still hope to make money from it. If at that time all the people who wear this kind of dress to walk on the red carpet are criticized as being black and unprofessional, who will wear our brand dress and buy our products in the future? If there are such signs at that time, we will certainly step forward to help guide the direction of public opinion! "

Tomorrow night is the award ceremony. Li Ya is still here today to try on the dress, which means that she has decided to wear this dress with heating system of Sisi and will not change it. But the worries she said before are not totally unreasonable. The reason why she said that is to let Xiao Yao make this promise. Compared with her black constitution, Xiao Yao's image is much more pleasing in the eyes of the media and the public.

"Well, that's what you said!" Li Ya said, "if this award ceremony is OK, as long as I attend winter activities and have outdoor red carpet links in the future, I, including the artists in my studio, will be responsible for the dress modeling of your brand!"

"Custom dress is OK, design whole modelling is avoided!" Xiao Yao shook his head and said, "because this is the first public appearance of the thermal system, in order to ensure the effect, our brand has provided the overall modeling service. After the award ceremony, our special dress has won the reputation in the circle through you, and many people will come to us to customize the dress in winter. Our manpower is limited, so the design and production of the dress is already very tight. There is no manpower to make the overall shape for every custom dress customer. In the future, we will make the dress designed and made according to your requirements, and give it to you to finish it! "

"You mean limited manpower, only dress, not modeling in the future?" Li Ya asked.

"Not without modeling!" Xiao Yao said, "designing the overall shape for the stars to attend the activities is also one of the businesses of our brand. However, you said that all the artists in your studio will give us the modeling of the winter activities, we can't take it down! And stars like you have their own teams and stylists, and we don't need to help you with your modeling every time! "

"You know you can't take it?" Li Ya said with a smile, "I heard Miss Yin Xi say that you don't care about the specific operation of the brand. You don't usually go to the brand studio. I didn't expect that you were quite clear about the situation of your brand studio! "

"Sister Xi is right. I really don't care much about the specific operation at ordinary times!" Xiao Yao said with a smile, "but I know something about my own brand, no matter how much it is."

"Since I'm not in charge, what are you doing here today?" Li Ya asked.

"Isn't that because you're here?" Xiao Yao said with a smile, "I have to come forward to receive you!"

"You mean you came out for my face?" Li Ya said with a smile, "then I'm really honored!"

"Don't say that. You are a senior and a top-level traffic magnate," Xiao Yao said. "It's my honor to serve you!"

"Since you give me face like this, how about giving me face again?" Li Ya said.

"Another face?" Xiao Yao asked, "what can I do for you?"

"I heard you started a TV program," Li Ya said. "I have a lot of good actors in my studio, so..."