Chapter 1153

After the press conference, the film's publicity activities began one after another.

The general publicity activities are carried out by the staff of the Publicity Department of the producer, distributor and even the cinema. As the biggest boss of the production company and the producer of the film, Xiao Yao is also qualified to make plans and decisions for publicity work. However, the people in these departments are very experienced professionals, and Xiao Yao doesn't give any advice. He just adds some publicity plans for direct online broadcasting.

As one of the most familiar traditional stars in the field of webcast, he has the best performance and reputation. He knows a lot of webcasts who have good interactive experience. In this respect, he personally has better resources than all other single stars or even most companies.

Although Xiao Yao played live broadcast on a whim at the beginning, since he inadvertently played well, Xiao Yao did not lose this high-quality resource and channel. Every time a new work comes out, the promotion of webcast is essential.

When Xiao Yao's new works come out, even if he doesn't pay those live platforms for official cooperation (mainly for new songs), many network anchors will make live content according to his new works (such as the anchor's cover or taking water friends to listen to his new songs, taking water friends to watch movie trailers, discussing comments or guessing what the movie is like) Be sure to help him promote. When Xiao Yao carries out official cooperation with the live broadcasting platform (mainly film and television works), he can always get preferential terms (home advertising space) far beyond others.

Xiao Yao himself will not open a live broadcast specially to promote the film. He will always find other anchors to help promote the film. Therefore, this aspect is only the negotiation behind the film, and he will not go out in person. But as a film director and one of the leading roles, it is necessary for him to take part in publicity projects.

This is not Xiao Yao's first film and television work, nor is it Xiao Yao's first time to publicize his film and television work. In addition to the first and only TV play in that year, which is not the leading role (not a guest star), and is still in junior high school, the intensity of participation in publicity is not too big. In several films, Xiao Yao is the leading role and the main force of star publicity. Later, he personally participated in the design of some publicity programs, and he is very familiar with these routines.

It goes without saying that personal social media such as microblog, movie posters, trailers and so on should be sent up. In addition, there are various interview programs and variety shows on TV and Internet. The basic principle is to give as much news as possible and show your face as much as you need.

One of the biggest advantages of being a producer himself is that Xiao Yao has the right to speak and can choose for himself whether it's an interview show or a variety show. But actually, there are not many programs for Xiao Yao to choose from.

If you want to have the effect of promoting the film, then you have to have requirements for the broadcast time of the programs you participate in. You have to have those programs broadcast before and after the release of the film. Want to have good effect, then the influence of the program is also required.

Several satellite TV stations have their own ace variety shows. In addition to the weekly programs of Xiangnan satellite TV, such as "fast edition" and "day up", and Sunan satellite TV's "one stop to the end", most of the other trump programs are seasonal programs, and the recording time and broadcasting time are relatively fixed.

In order to meet the two conditions that the film will be broadcast in the publicity period before and after the Spring Festival in February and that the audience will be high and influential, Xiao Yao basically has no choice.

Among the weekly programs, Xiangnan satellite TV's "fast edition" and "every day up" are both entertainment programs, which can be regarded as the first choice for new works promotion, and also a very conventional operation. For example, Sunan satellite TV's "one stop to the end" is a kind of life oriented program. There are few stars in the program, and there are no stars with their works to promote. Xiao Yao will not put his mind on it, and certainly will not consider it.

In the seasonal programs, "singer" and "sound in its place" of Xiangnan satellite TV are all from this period. However, these two programs are competition programs, and there are no flying guests, so it is not appropriate to use them as a platform to promote new works. It's good for Xiao Yao to show his face as much as possible, but after winning this kind of competition, he still has to compete. Xiao Yao doesn't have so much time to participate in one period, and he doesn't want to lose deliberately just to show his face, so the two programs Xiao Yao are very familiar with and have achieved very good results can only be ignored.

Finally, in the comprehensive program, Xiao Yao plans to participate in a field food exploration program of Xiangnan satellite TV, a music competition program of Zhedong satellite TV and a party of Yanjing satellite TV. In the network integrated program, Xiao Yao chose a music program of Haiyan video and a reality show of Qiqu.

Xiangnan satellite TV's field food exploration program is called "wild kitchen", which is also a reality show. It's a bit like the life of yearning that Xiao Yao participated in before. It's mainly about eating. But the difference is, "yearning for life" is to live in a small courtyard in a mountain village, is a mountain village life, and "wild kitchen" is to go to the wild to find food, need to go everywhere.

One of the permanent guests of this program, that is, the main MC as the host, is Wang Yuan, and he is the biggest one among them. He is the main MC as the parent role. The production unit of this program is Luo Chongwen's company, and Luo Chongwen himself serves as the producer and director of that program. With Xiao Yao's relationship with Wang Yuan and Luo Chongwen, he has contacted him early to be one of the flying guests.The music competition program of Zhedong satellite TV is called the voice of dreams. Although it is a competitive music program, it is not a contest between star singers, but a competition between plain people and star singers. Each program will invite several plain singers to challenge the star singers present, compete on the same stage and learn from each other.

This is the second season of the show this year. In this season, a new rule has been added to the program, that is, the number of star singers who are present for plain singers to choose for advice has increased from four to five. Among them, four star singers are permanent guests, while the fifth star singer is replaced by different people in each issue. The fifth guest only participated in one episode, which is equivalent to a flying guest, so Xiao Yao was able to participate in such a program.

In addition, it is worth mentioning that one of the four resident star singers is Liang Xueying, an old acquaintance of Xiao Yao. In addition, Xiao Yao came out of "good voice" of Zhedong satellite TV, so it is not difficult for him to participate in this program.

The Party of Yanjing satellite TV is the Spring Festival Party of Yanjing satellite TV. The status of CCTV Spring Festival Gala is naturally unshakable, but in recent years, many local TV stations have also set up spring festival galas. However, in order to avoid conflict with the CCTV Spring Festival Gala, the Spring Festival Gala of local TV stations is basically postponed to the evening of the first day of the lunar new year.

Compared with the heavy screening and serious atmosphere of CCTV Spring Festival Gala, the Spring Festival Gala of local satellite TV is much more relaxed. It is basically the same as the standard of the New Year Gala, and even not as big as the New Year Gala in scale. After all, CCTV is the most famous brand of the Spring Festival Gala, and local satellite TV is just a supplement. Most people's impression is that they watch CCTV in the Spring Festival Gala and local satellite TV in the new year.

Of course, there is not only one local satellite TV that is engaged in the Spring Festival Gala. However, Xiao Yao's family is in Yanjing, and the Spring Festival Gala of local satellite TV is broadcast on the first day of the lunar new year. It was recorded a few days ago. In order to facilitate the Spring Festival, Xiao Yao naturally chose the Spring Festival Gala of Yanjing satellite TV nearby.

Haiyan video network integrated program is a music program, called "instant audio", which is a competitive program with the theme of audio system. Xiao Yao performed well in the program "super cool electronic sound" a few years ago, which also caused a lot of disturbance. In recent years, some electronic sound works have been produced one after another, and some of them have achieved quite good results in some foreign music lists. When Haiyan video does this program, it's natural to think of Xiao Yao.

In this program, there will be three supervisors who are responsible for selecting the contestants. Originally, Haiyan video wanted Xiao Yao to be the manager. Being a manager means that it takes about three months to record all the episodes. Xiao Yao didn't want to spend three months on a variety show, so he didn't agree. There are no flying guests in this program, but the first program needs a special performance as the opening, which is a one-time task. Xiao Yao can be competent, so he decided to be the opening guest.

Qiqu.com's Netcom program is a reality show, with a special name of "character of actors". The name of the program type is also very novel, which is called young actor training program. This program is a bit like "idol trainee" of qiqu.com the year before last and "creation 101" of Haiyan video. Both of them gather some young people for centralized training and strengthening, and select the excellent ones. However, this program is not a call for trainees to train idols, but a call for young actors to train their character and acting skills. The final selection result is not to select the best to form an idol group, but to customize IP dramas for the best selected.

Ke Jun and two young stars are the main stars of the show. Among them, Ke Jun is the recruiter, equivalent to the producer and promoter of the puppet show. Two young star actors, one male and one female, act as the senior and the other elder, respectively, to provide some help and care for them.

Both senior and senior students have to go through the whole program, and the recording period is about three months, so Xiao Yao is definitely not the senior, but a teacher in this program.

This program has invited many excellent professional teachers for young actors. Among them, there are professional teachers of related majors in well-known film and television academies, as well as dancers of international well-known dance companies. In terms of professional teaching ability and achievements, Xiao Yao certainly can't compare with these teachers who can be called "performing artists". However, Xiao Yao doesn't need to compare with them, because the teachers who are resident in the school run through the whole three-month recording cycle, and he only takes part in the recording of one of the programs as a special guest teacher.

In Colleges and universities, some graduate students will be teaching assistants to teachers, and some teaching assistants will sometimes help teachers to teach for undergraduates. Although Xiao Yao's professional ability may not be able to compare with those teachers who are called "home", Xiao Yao is now a graduate student of acting, and has been an actor and director. Compared with those young actors who come to train, Xiao Yao is still much better. Xiao Yaozong still has the qualification to teach these young actors with mixed professional and non professional backgrounds.

The recording of these programs all focused on February. In other words, in this month's time, Xiao Yao will participate in two weekly programs of Xiangnan satellite TV, four reality shows and one evening party of two satellite TV and two websites in order to promote the film.

In addition, the Golden Dragon awards ceremony will be held in late February. The Parkour movie released around the Spring Festival last year was nominated for the best action design award of the Golden Dragon Award. Xiao Yao and others have long been invited to participate in the golden dragon award ceremony. As usual, Xiao Yao may not necessarily go, but there will be a new movie coming soon this year. Naturally, Xiao Yao won't miss the opportunity to publicize his new movie at the film awards ceremony, so he decided to attend with Zhao Rui and others very early. Of course, Mu Ying and Zhou Jingyi will also come to China to attend with Xiao Yao and others.In addition, the film "donkey gets water" will be released at the end of February, that is, the premiere of the film will be held at the end of February.

Finally, this year's new year's Eve is on February 10th, that is, in February, we have to celebrate the new year.

All of the above, it seems that Xiao Yao will be very busy in February, but because Xiao Yao's reality shows are all flying guests, which can be done in one or two days. The Party of Yanjing satellite TV is not a spring festival gala, and the process of program review and rehearsal is not so much and complicated. Of course, Xiao Yao is the most important There is still no roadshow in Xiao Yao's film promotion plan, which is a very hard way of publicity. Therefore, Xiao Yao is not so hard this February.

Of course, it's not that hard, it's still a little hard. Sun Tingting is another creator and star actor in the film. It is reasonable to say that Xiao Yao can bring him to all the programs he participates in. However, considering the hard work, Xiao Yao is not ready to bring sun Tingting to some programs.

After entering February, the first two programs to participate in are the two weekly programs of Xiangnan satellite TV, "fast edition" and "day up". Sun Tingting can go to both programs, but Xiao Yao doesn't bring her to both programs.

There are several main actors in the film, and they can almost fill the stage. In addition, there are many hosts of the two programs. They are all up a little, but they don't look very good. Xiao Yao separated them. The three actors who play Zhou Tienan, Pei Kuishan and Sun Jia are relatively young and have good physical strength. Xiao Yao takes them to play games in kuaiban. Old Mr. Yang Zhiqing, who plays principal sun, is old. Xiao Yao takes him to chat with middle-aged actors Han Bo, sun Tingting, He Ying, who play special commissioners, and Lin Jingliang, an intellectual and elegant art director.