Chapter 1050

Although Xiao Yao, the most famous and topical actor in the United States, and the other two veterans of Parkour team yrf did not participate in the publicity activities in the United States before the release of the film, the publicity work before the release of the film was also well done.

In the way of advertising such as Promo and trailer, the cost and investment of film producers and distributors in the United States is much higher than that in China. In addition to television stations and Internet media, there are also promotional films and trailers of movies on the outdoor building advertising screens of many urban landmark squares in the United States.

The MVS of the two movie episodes sung by "immortals" include Parkour action and part of the movie plot. After the film publicity started, the two songs were released, and the two MVs also appeared in various media advertising spaces as film publicity films. With the publicity of the "daydream" band studio and the cooperative entertainment company behind, the two songs parachuted to the billboard ranking in the first week of release, and quickly jumped to the top position, becoming the hot single in the near future. The popularity of these two songs, in turn, has a very positive impact on the film's publicity.

In terms of star publicity, although Mu Ying and Zhou Jingyi are not particularly well-known, they have already established themselves in Hollywood and are also well-known in the United States. More importantly, although Xiao Yao did not come to the United States before the film was released, his relationship in the United States was advanced.

The couple Keith Craig, the female singer liv Palmer of daydream, immortals and the studio of daydream, needless to say, and some of Xiao Yao's close friends at last year's masters, EVA's senior Albert Goodman and more than a dozen world-class Angel supermodels, all got married before the release of the film I've recommended the movie on my social media.

Among these people, there are many top players in music, sports, film and television, fashion and other fields in the United States. Although they only make a speech on their own social media, and they do not officially participate in any programs to help promote the film, the combined coverage and influence are still considerable.

To sum up, before the film was released, the publicity had achieved fruitful results.

When Xiao Yao and others came to the United States, the publicity effect of the film, which has been released, has been greatly strengthened.

The film didn't have a premiere in the United States, but Xiao Yao's first appearance in the United States had an extraordinary impact. At the masters, Xiao Yao, as the audience and guest of performance, almost stole the limelight of all the star players, and became the most talked about person in American media and netizens after the game.

Although Xiao Yao didn't mention the name of the movie when he was interviewed by reporters and commentated by guests in the hall of the masters, he was asked by the host on the red carpet. What he performed at half-time was also an episode in the movie. The film distributor only needs to make a little effort to let those media reporters mention the movie he starred in when they report Xiao Yao's performance in the masters It's also easy to make a movie that's on show.

After the celebrity competition, Xiao Yao officially started the film promotion activities. In the first outdoor Parkour performance in the United States, the collective appearance of the Freddy family seemed to drop a bomb in the media, attracting the attention of numerous media and netizens. In contrast, in the next few days, several star players of this year's East masters team helped Xiao Yao promote his films on social media, which could not arouse much interest from the media and netizens.

Although the Freddy family only appeared once, and no other big stars appeared in the following roadshows, the Parkour performances promoted by Xiao Yao and others in the following roadshows still attracted countless media and audiences to watch, and the scenes far exceeded the expectations of the producers and developers, and the publicity of the released Parkour movie also exceeded the expectations Good results were achieved.

In fact, in addition to answering the host's questions on the red carpet and performing the movie episode at half-time, Xiao Yao had a plan. The other two things that attracted more attention were completely unexpected. The subsequent Freddy's family's going to the Parkour performance on the road show was not expected by Xiao Yao. Therefore, the effect of the whole publicity campaign in the United States is far beyond the expectation of Xiao Yao and other film creators and film distributors.

The purpose of all the publicity activities is to attract the audience to the cinema. The success of a film depends on its box office performance.

Although the pre release publicity work is good, the box office of the film on its first day of release in the United States can only be said to be relatively average, and the total box office, including the midnight show, is only about 8 million.

But the quality of the film is generally good. Although the plot is nothing new, the action design is very novel, giving people a refreshing feeling, and the audience's reputation is also better. After the first day of release, the score of IMDB website in the United States reached 7.6, and the freshness of rotten tomatoes was more than 85%.

With the sharp rise of Xiao Yao's topic in the United States, the popularity of the film has been brought up, and the film's reputation is very reasonable, and the box office of the film in North America is also getting better and better. In addition to the normal drop of box office to about 6 million on the second day of release, the box office reversed in the next few days and returned to more than 10 million in a single day. In its first week of release, the film took more than 30 million at the box office in four days, making it one of the top five box offices in North America.For a film with a production cost of only $8 million and a promotional cost of less than $10 million in North America, the box office results of more than $30 million in the first four days can ensure that the film will not lose money in North America. It's only four days since the movie was released, and there are still more than three weeks to go. The score of imdb7.7 and the freshness of rotten tomatoes about 88% are enough to show that the film will not perform badly at the box office in the future, and the film will definitely make a lot of money.

In the United States, which is the most important film ticket warehouse country, the box office performance is better than expected. The whole publicity team is happy and relaxed, and can carry out the following publicity activities in a more relaxed and relaxed state. After nearly ten days in the United States, the entire publicity team flew to Europe to continue the publicity tour of the released Parkour movie.

At this time, the film made a very good box office in China and the United States, the two largest ticket warehouse countries. Although Europe and Australia also have several good movie ticket warehouse countries, the movie has been released for two weeks (only half a week in the first week). At this time, publicity activities will have limited impact on the box office of the movie.

However, for Xiao Yao and others, the film was made for Parkour fans all over the world. Their way of film promotion is outdoor Parkour roadshow, which is not only to promote the film and stimulate the box office of the film, but also an offline meeting and gathering activity between yrf, a veteran team of parkour, and Parkour fans all over the world. Therefore, they insisted on completing all the planned projects Parkour shows in home city. Of course, if they go, it will promote the box office of the film in the middle and later stage.

After more than 20 days of overseas publicity activities, several Chinese stars Xiao Yao, Zhao Rui, Xu Fei and Chen Xiaoting returned to China, while Mu Ying and Zhou Jingyi directly returned to the United States.

Back in China, the release cycle of this Parkour movie has come to an end. Whether it is China, the United States, or other countries, the film's reputation and box office results are quite good.

In China, the potato score of the film reached 7.6, and the total box office of the film in three and a half weeks reached about 870 million. At present, this box office performance can only rank third among the films released in the Spring Festival. The two films with higher box office are big productions with production costs of hundreds of millions and very luxurious cast.

Although the production cost of 8 million US dollars of this film is 50 million or 60 million US dollars converted into Chinese currency, it seems that the cost is not small, but the film, which was shot in the United States, has a less luxurious cast, more foreign actors than Chinese actors, and takes English as the original version, obviously has the goal of overseas market, and can win such a place in the highly competitive Chinese Spring Festival The box office results are enough to surprise people.

When it comes to overseas box office, the film's box office performance is also very impressive. In North America, the film's total box office is close to $200 million. There is still about a week left in the release cycle of the film, and it is almost certain that the box office will exceed 200 million. In addition to the box office in Europe, Australia, Asia and other countries, the total overseas box office of the film is likely to reach about 400 million US dollars.

400 million US dollars, which is already the best overseas box office performance of Chinese live action movies. The reason why the word "live action movie" is added is that the overseas box office of the animated film "Wali" is higher than this. Xiao Yao's previous animated film "Wali" was not released at the same time in the world. The data collection of overseas box office was a little late and troublesome. However, it is said that it also had the appearance of $700 million in the end. This animated film is the highest overseas box office film among the Chinese films.

However, animated films are not the mainstream of the film industry after all, and their influence can not be compared with that of real movies. Apart from animated films and live action films, this film not only has the highest number of overseas box office, but also has the highest number of overseas box office compared with domestic box office in commercial films, except for some minority literature and art films which are more popular abroad than at home.

This kind of performance has also caused a lot of exclamation and discussion in the Chinese film media.

However, because the director of the film is Mu Ying who is mixed up in Hollywood, there are more non Chinese actors in the leading role team than Chinese actors, the original dialogue is in English, and part of the funds are raised from netizens all over the world. Some people think that this is not a pure Chinese film, and it should not be taken as the highest box office overseas Chinese film The title of shadow is in the head of the film.

Xiao Yao has always paid little attention to such disputes as titles. For him, the movie has made money and the audience's comments are good. These two are the most important.

So far, all the three films Xiao Yao participated in have made money. The scores of the mainstream rating websites in China are all above 7 points, and the scores of the two films he participated in as directors are all above 7.5 points. Although the number of works is not much, Xiao Yao has become a rapidly rising presence in the Chinese film circle, which can not be ignored by anyone and power.

As a filmmaker, his status mainly comes from his achievements, and the achievements mainly come from two aspects, one is the box office, the other is the awards. In these two aspects, Xiao Yao's achievements are not bad.Needless to say, in terms of awards, Xiao Yao has many trophies.

Xiao Yao is actually a person who doesn't like to attend the award ceremony very much. In terms of music, Xiao Yao only participated in the "Golden Disc", while in terms of television, he only participated in the "flying sky". In terms of film, Xiao Yao only participated in two film festivals, namely, Clement Ferrand and Seoul.

Like the best newcomer who won the "flying sky" award in those years, Xiao Yao not only won the best newcomer award of the "Golden Dragon" award, but also won many performance newcomer awards nominations at home and abroad by virtue of his performance in "127 Hours". It's just that the importance of those awards is a little lower, and Xiao Yao didn't attend. Some awards will not be awarded to nominators who are not present, while some formal awards will be awarded to nominators whether they are present or not. Although Xiao Yao's TV and film works are only one, there are altogether seven or eight trophies for the Rookie Award.

Because there are too few works, Xiao Yao's awards in film and television are mainly performances in front of the screen, and there are very few awards behind the scenes. As a director behind the scenes, Xiao Yao won only one of the most popular awards at the Clement Ferrand International Short Film Festival. Although this film festival is very famous in the short film festival, it is not mainstream in the whole film circle.

But soon, Xiao Yao will receive another film award for his behind the scenes work.

Just after Xiao Yao came back from overseas promotion of Parkour movies, he had another good news. That is, the organizers of the "Golden Dragon Award" announced the list of nominations for various awards this year, and "Wali" successfully won the nomination for best animated film.

Although this animated film was released in China in both Chinese and English versions, and from the dialogue in the film, it seems that the English version of the dialogue is the original version, but from the aspects of investment, production and production, there is no doubt that this animated film is a Chinese film and naturally has the qualification to apply for the "Golden Dragon Award".

Animated film is different from live action film, generally only the best animated film or animated feature film as a whole. Although it is an overall award, the director of this animated film is Xiao Yao, and the screenwriter is Xiao Yao. In terms of investment, Xiao Yao also takes the lead. In addition, he also participates in dubbing, music and other behind the scenes work. As long as this animated film wins the prize, Xiao Yao basically won it.

No matter from the box office results, influence or the overall public praise of the media, professional film critics and ordinary audiences, "Wali" is a unique show in last year's animated films. It is far more than one street away from other animated films nominated for the "Golden Dragon Award", and it is basically an invincible existence.

After the announcement of the nomination list, the award was also regarded by the media and the public as the most suspense award of this year's "Golden Dragon Award".