Chapter 1004

After the release of the animated film "robot Wali", the box office and word-of-mouth show a very strong momentum.

Although there is no big street advertising, the early publicity of this animated film is still good. The trailer on satellite TV, video website and short video software, the microblog recommendation of a large group of stars, Tongluo's various interview programs, together with various posters and activities of various cinemas, let many people know that Xiao Yao, who won the "Golden Dragon Award" at the beginning of this year, has transformed into a director and screenwriter and made an animated film.

In the same weekend, Xiao Yao was the guest of four TV series and one Internet series, not only dominating the screen continuously, but also each program was very interesting and topical. Then it broke out that he invited the Internet anchor to be the voice actor of the movie role, and then he made a trailer of "official ghost animal style" by "playing himself" Let Xiao Yao and the name of this animated film frequently on the Internet hot search, caused many fans and fans of the audience's attention and expectation.

At the previous internal film meeting, most of the representatives of the cinema gave a good overall evaluation of the animated film, but they did not give it a high layout.

Although Xiao Yao, He Ying and Huang Shi among the dubbing actors can be regarded as the first-line stars of China, after all, this is an animated film. Only voice, not face, the three stars in the box office can have how much appeal, the cinema is really at the bottom of my heart.

Xiao Yao's director and screenwriter and the first cinema film are a very topical and interesting place, but this is also a double-edged sword in the eyes of cinema representatives.

In the eyes of many people, cartoons are for children, and many of them are for children. There is basically no dialogue in the first 30 minutes of the movie, and younger audiences may not be able to fully understand it. If children don't understand and are not interested, the box office prospects of this animated film will naturally be in question.

Although Xiao Yao is famous for his genius, and he is almost an all-around genius, this is only Xiao Yao's first cinema movie after all, which is a very special animated film. This is a field in which Xiao Yao has not made any achievements and proved himself. Based on this consideration, cinema representatives are also cautious about the box office prospects of this animated film.

Another point is that the distribution company Xiao Yao chose to cooperate with is only a medium-sized distribution company with limited resources, limited strength and limited influence on the cinema. Xiao Yao also declared with the cinema representatives that he would not go to the cinema to do roadshows and other publicity activities before and after the film was released.

The cinema has doubts in its heart. The distribution company is general, and Xiao Yao doesn't do a roadshow, so the arrangement of the animation film given by the cinema will not be too high.

After the meeting, the expected film arrangement rate of Xiao Yao's animated film is only about 10%. Even later, Xiao Yao's publicity in TV network and other aspects caused hot discussion among fans and netizens, and created a good momentum. The cinema appropriately increased the ratio of film arrangement. The initial film arrangement rate of the two dubbing versions in this animated film did not exceed 15%, which is much lower than the 127 hours that Xiao Yao participated in last year.

Xiao Yao didn't care much about the low initial film arrangement rate of this animation. He didn't, and didn't force the distribution company to make public relations and efforts in this respect. The merchant pursues the profit, the cinema side is the merchant, what pursues is the benefit. He is very confident in this animated film. Even if the initial film arrangement rate is a little low, as long as the audience likes it and is willing to go to the cinema, the attendance rate is high enough, he does not say that the cinema will take the initiative to improve the film arrangement rate.

Facts have proved Xiao Yao's self-confidence.

At the same time that Xiao Yao held the premiere in the theater, more than 1000 cinemas across the country showed the animated film at the same time. In the more than 1000 cinemas, the attendance rate of this animated film is more than half. The attendance rate is absolutely amazing for zero point movies.

However, this attendance did not immediately affect the cinema.

There is no trial run or spot run of the film. Apart from the premiere held by Xiao Yao in the theater, the zero point of the more than 1000 cinemas is the first place to see the film. In terms of Xiao Yao's popularity, it's normal to have tens of thousands of iron fans who are willing to buy tickets to the cinema for his name. In addition to Xiao Yao's degree of topic during this period, there are many people who are interested in the film and want to see it first. It's not too surprising that the attendance of the first day of the film is half past zero. For the cinema, the number of sessions in the normal time period in the afternoon and evening is the key they should consider.

After the premiere and the zero point of more than 1000 cinemas, some media and audience comments appeared on the Internet that morning. Now there are too many marketing numbers, and Huaxia has no special authoritative film critics, and there are not many zero scenes, and there are not many ordinary viewers going to comment on the Internet immediately after watching. Therefore, although the film was highly praised on the Internet and the media, the attendance rate of the film was not particularly good that afternoon and evening.

But it's a Thursday or a weekday. Whether in the afternoon or in the evening, the attendance rate in these two periods was not particularly high.On Thursday night, ratings for the animated film appeared on some rating websites such as tudou.com. To many people's surprise, just one day after its release, the score of the animated film exceeded 10000, and the netizens' score was as high as 8.8.

In this world, this score has been ranked in the top 10 of "tudou.com" domestic animation and the top 50 of all animation. If we take out some small audiences who score less than 10000 and cartoons that are not shown in cinemas, this score can even rank in the top five of domestic animated films. The top four animated films are all classic films decades ago.

Such a score and most of the favorable comments under the film items quickly stimulated the attendance and film arrangement of the film on Friday.

On Friday afternoon, the attendance rate of most shows of "robot Wali" exceeded 50%. In the evening, many cinemas began to increase the film layout. Friday night is the beginning of the weekend. With the increase of film arrangement in many cinemas, the average attendance of the film is still more than half.

Theaters will estimate the popularity of the film from both subjective and objective aspects, and then consider the film layout. In the subjective aspect, it is the IP, plot, type, audience, star fans, etc. of the film. In the objective aspect, it is the third-party scoring website and film review website. The most intuitive consideration is the attendance of the film.

The attendance rate of more than half on Friday night, the score of 8.8, the score of more than 30000 in two days, and the favorable comments of more than 90% in nearly 100 comments all made the cinema greatly improve the layout of this animated film on Saturday and Sunday. Before July, some schools haven't had the summer vacation, and the summer program hasn't officially started, the average film arrangement proportion of this animated film has suddenly increased from less than 15% to more than 40%, almost half.

The growth of film arrangement naturally brings about the rapid growth of box office. Finally, in the first four days of the first week, the cumulative box office of the animated film reached more than 300 million, with nearly 100 million box office receipts every day.

However, there is a big difference in the box office of these four days. Due to the influence of film arrangement and word-of-mouth fermentation, the box office of the film in the first two days was less than 20 million and 30 million, respectively. Two days later, the box office of the film in the weekend and two days after the film arrangement was greatly increased reached more than 100 million, and the box office of the film in the weekend and two days was close to 300 million.

The box office soared over the weekend, which was also reflected on the scoring website. Just take tudou.com, which is the most recognized website in China, as an example, the number of people who scored movies exceeded 100000, and the score of 8.8 did not drop, but rose to 8.9. There are more than 30000 short reviews and more than 2000 film reviews under the film items. Not only more than 90% of these short reviews and film reviews praise the film, but also the ways and points of praise are different.

There are some praise from the overall feeling of the film. For example, the one with the most praise in the short comment is the short comment of a netizen named "night sky": "the best domestic animation at present, maybe the best animation in the world!"

There are also comments from the theme of the film. Whether it's the love story of the two robot protagonists in the film, or the present situation of the earth hundreds of years later, it's enough to make people feel.

Of course, there are also comments on the content and details of the film. For example, the pleasant images and personalities of the two robot protagonists, such as the company of Wali when EVA Eve was sleeping, and the wasteful scenes of the two protagonists dancing in space, all made many audiences love and envy them.

Even if the performance of auto, the main controller of the spaceship, in the film is in line with the "three principles of robots", many audiences have a lively discussion in the film reviews. Long time no long time make complaints about

, but the plot is too weak and old-fashioned. But in a large acclaim of praise, this kind of special comment is not particularly bad. It basically does not affect the perception of the movie, who has not seen the movie before, especially in the long time, but it is a bilingual version. Like the movie, it has become another reason to attract the audience into the cinema.

When it comes to the fact that the bilingual version is shown at the same time, before the film is shown, there is no official special publicity on this point. After some audiences who are not Xiao Yao's fans walked into the cinema and found this, some people criticized Xiao Yao on the Internet for deliberately forcing.

"It's clearly a domestic animation, not an imported foreign animation film. Why do you want to get an English dubbing version? It seems that you have been to America. Is your English good? " This argument also appeared on the Internet after the movie was released.

At the premiere, a reporter asked questions about the bilingual version. As like as two peas of the premiere, some netizens know why Xiao Yao did so, especially when he knew that the two versions of dubbing actors were the same people, and even the dubbing roles were the same. Instead, many of the audience who watched the movie went to the cinema again to see another version of the dubbing language. Some of the audience who didn't plan to see the animated film even went into the cinema for this reason.

The two-day box office boom in the first week and weekend makes the film item on the scoring website lively, and the excellent performance of this animated film on the scoring website, in turn, continues to affect the box office of the film again.The first two days of the second week of the film's release are Monday and Tuesday after the weekend. The film has been released for another four days. Normally, the box office of the film will decline. However, in these two days, the box office of the animated film is basically the same as that of the first week of the film's release. Although the proportion of the arrangement of this animated film has increased to a certain extent, the increase is not too big. When this happens, it can be regarded as a rise against the trend.

Six days after the release of the film, the cumulative box office of the animated film has reached nearly 600 million, and the number of people who scored on tudou.com has increased to 100000, while the score is still between 8.8 and 8.9, which can be regarded as a masterpiece with both box office and public praise.

In China, the proportion of box office share in this world is similar to that in previous generations. The final box office share of the producers is about one third of the total box office share. Judging from this result, in the past six days alone, this animated film has basically been able to recover its box office share.

The release time of this animated film is at least three weeks away, and there will certainly be box office receipts in the future. Therefore, this film does not need to make up from other aspects like ordinary animated films. Only from the box office revenue, it will not lose money, but also make a lot of money. This also makes this animated film a rare animated film in China in recent decades, which can make money only from the box office share.

An animated film, dubbing actors again big, appeal is also limited. The prophase propaganda work, distribution company and its distribution ability of this animated film can be seen on the stage. Such an unconventional animated film, destined to make money at the box office, basically relies on the quality of the film itself and the public praise of the audience to complete this miracle. And the person who dominates this miracle is undoubtedly the core creator of this animated film, Xiao Yao, who plays the roles of producer, producer, director, screenwriter and so on.

Although this animated film has only been released for six days, it is far from the time of next release. With the popularity of box office and word-of-mouth, Xiao Yao has become the object of discussion and attention of the media and netizens. Many reporters have once again raised the idea of interviewing Xiao Yao, the miracle creator.

Although Xiao Yao doesn't usually like to be interviewed by reporters, the reason for this interview is that Xiao Yao's works are hot and the film is still on. At this time, some interviews will be made with him to further dig out some stories about this animated film and report them, which will also have a very good role in promoting the box office of the film being released, so many reporters will call him Xiao Yao's agent side is still there, put forward to Xiao Yao interview or exclusive interview requirements.

However, what surprised many reporters was that not only many entertainment gossip reporters were shut down, but also many professional film magazines and media reporters failed to get the opportunity to interview Xiao Yao.

Xiao Yao's agent Fang still says that Xiao Yao is going to be a guest of performance at his girlfriend's concert. He is busy rehearsing recently and has no time to be interviewed!

"What? Just now, a popular animated film with box office and word-of-mouth is coming out, and even the film is still on. Does Xiao Yao go to play music or go to a concert to be a guest After hearing this news, many media reporters were speechless to Xiao Yao.