Chapter 507

When Xiao Yao and others came back to the hotel, just as they entered the lobby, a young white man with blonde hair, who was watching the movement at the door, stood up from the sofa in the rest area and came to Xiao Yao.

"Mr. Shaw? Hello, I'm Jill bendermer, Mr. grotz's assistant. Mr. grotz just talked to you on the phone The young man walked up to Xiao Yao and held out his hand, greeting him in slightly accented English. He accompanied his boss to the award presentation scene of the short film festival. He saw Xiao Yao on the stage to receive the award, so he knew Xiao Yao's appearance.

"Hello." Xiao Yao reached out and shook the young man. He said with a smile, "where are Mr. grotz and Mr. sanier?"

"They have arrived. They are waiting for you in the coffee shop of the hotel. Please follow me." With that, the young man named Jill bendermore made a gesture of invitation and turned to lead the way.

"Boss, still elder sister, it's nothing for me, or I'll go back to my room first?" Pei Minyi feels that this kind of occasion doesn't need her assistant to be present, so she whispers to Xiao Yao and Fang that she still wants to take the initiative to avoid it.

"No way." Fang still refused.

"You have to go together." Xiao Yao also said, "you can not speak, just look at it."

"You don't really want to make me an agent, do you?" Pei Minyi pursed his lips and said in his heart, "why do you make complaints about so many people?"

The young man takes Xiao Yao and others to the door of a private room in the coffee shop. He knocks on the door and opens the door to invite several people in.

There are two middle-aged men sitting on the sofa in the private room. They are all in suits and shoes. They have a strong merchant atmosphere and look very smart.

They both stood up politely when they saw Xiao Yao and others enter the door. The middle-aged man in the dark blue suit first said, "Hello, Mr. Shaw. I'm SOFF sanier, director of Michelin tire marketing. This is Mr. Martin grotz from the German headquarters of BMW Group With that, SOV sanil handed out his business card.

After Xiao Yao's polite hands, another middle-aged man in a black suit handed over the famous film and said, "Hello, Mr. Xiao. I'm Martin grotz. Congratulations on winning the prize today."

"Thank you." Xiao Yao also took over the two business cards with both hands, handed them to Fang still behind him and put them away. Then he took over his business card box from Fang still's hand, and handed them a simple business card with only the name and contact information printed. Then he introduced Fang still, Pei Minyi and muying to them.

Xiao Yao said that Fang was still an agent, and SOFF sanil and Martin grotz were surprised. As an award-winning short film director, Xiao Yao's youth has surprised them once at the award ceremony. I didn't expect that his agent was such a young girl in her twenties. Judging from their actions just now, they thought Fang was still Xiao Yao's assistant.

Generally in the entertainment industry, the success of stars has a great relationship with the painstaking management of their agents. They found Xiao Yao this time, not only because Xiao Yao won the award at the film festival, but also partly because they found that Xiao Yao was the person who used the spoof video to make the shares of United Airlines drop for more than ten days in a row, and had a relationship with Keith Craig and his wife in the United States. In their mind, Xiao Yao so young can have this achievement, his agent behind will certainly not be simple, so the other side is still young surprised.

Because they planned to have a long talk, SOFF sanil and others directly ordered a whole pot of coffee and a set of coffee cups. After greeting everyone to sit down, Jill bendermo didn't call the waiter any more and poured coffee for Xiao Yao himself.

"Miss Fang, we don't have your contact information. We get your contact information through the staff of the organizer of the festival. I didn't expect that you left Mr. Xiao's phone number." SOFF sanier first explained to Fang simply.

Unless you have an excellent personal relationship with a star, you usually talk to a star about a job through his agent in advance. SOFF sanil didn't mean that the other party was still in a state of panic. He just didn't want to give people the impression that he didn't obey the rules. That's why he explained this sentence.

"It doesn't matter," Fang said with a smile. "In fact, my agent is different from other agents. Xiao Yao always makes his own decisions about what work he takes over. I'm only responsible for the specific contract negotiation and liaison work. He's been at the Film Festival these days, but I've been traveling all over Clement Ferrand. In order not to affect my travel plan, he left his personal phone number to the organizer. But the phone number on the business card he gave you just now is his work phone number. Generally speaking, it is controlled by me. " Fang still naturally understood SOV sanier's meaning and explained it with a smile.

"I see." The two middle-aged people on the opposite side all nodded slightly, thinking with relief, "it sounds like a senior assistant in the name of an agent. No wonder they are so young."

However, in this way, they are more interested in Xiao Yao.

"Mr. Xiao, we have just said that on the phone. I don't know what you think about directing the new season's TV advertisement for BMW?" Martin grotz began to ask the question.BMW is the one who wants to make the advertisement. Michelin's people just accompany and help us communicate with each other. So once we get to the point, BMW's people still talk. SOFF sanil of Michelin just sits on one side and doesn't even do this for him.

"I want to ask first, are you just looking for a director? Has the advertisement been planned? What's the budget? Have you decided on the actors and producers? " Instead of rushing to answer, Xiao Yao asked a series of questions.

"None! At present, the new season of advertising is in the process of planning, you just said these have not yet decided Martin grotz shook his head and said, "I noticed that you were the director and screenwriter of your award-winning short film, so I want to hear if you have any good ideas first. Of course, if you just want to be a director and have no idea about the shooting content, we in BMW's own publicity and planning department can provide creativity, or we can find a world-class advertising company to plan. "

"No, on the contrary." Xiao Yao also shook his head and said, "I still have a job in China recently, so I don't think I can be an advertising director for you, but I have some ideas about the creativity of advertising. Would you like to listen to them?"

There was a look of disappointment on Martin grotz's face, but he nodded and said, "of course, please

Xiao Yao took a sip of coffee and moistened his voice. Then he said, "I'm going to make an advertisement into a story: the protagonist is an outstanding driver who is self-employed and short-term employed to drive or transport goods. His employer is the CEO of a large enterprise. He was kidnapped. He went to meet the kidnapper with ransom according to the kidnapper's request, and then found that the employer was not with the kidnapper... "Xiao Yao told Martin grotz about the plot of hostage, which was shot by John Woo for BMW in his previous life.

"It sounds good," Martin grotz nodded noncommittally, feeling that the plot is not very novel, such as a clip from a movie. But this kind of advertisement with plot sounds quite innovative, but the question is... Martin grotz asked Xiao Yao, "can you tell me how long your advertisement creativity will be?"

"About eight to ten minutes." Xiao Yao recalled.

Xiao Yao's words made everyone at the scene look surprised. Martin grotz said with a bitter smile, "Mr. Shaw, we are going to make ads, not short films."

"Why can't the ads be made into short films?" Xiao Yao said with a smile, "since there can be embedded ads in movies, why can't we turn ads into movies?"

"Can you tell me, then, which television station in the world has an eight minute advertisement?" Martin grotz said.

"No Xiao Yao said, "but we can put this complete advertising video on your BMW official website. As for the TV advertising, I have two suggestions: first, cut off the most wonderful dozens of seconds in the short film and put it on the TV station as an advertisement, which will involve the story and naturally bring suspense to the audience. Then we tell the audience at the end of the advertisement that if you want to see the full version of the story, you can go to BMW's official website. This will not only give the audience a deeper impression, but also bring more traffic to BMW's official website. Second, we divided the short film into several segments and played them separately. Anyway, the advertising period you buy must be fixed. After each period, there will be an "unfinished to be continued" to preview the broadcast time of the next part, so that the interested audience can follow the advertisement like a play. Either way, I think there will be better advertising effect. "

"Make advertisements like movies and play them like dramas?" Martin grotz summed it up brilliantly, then said with a smile, "it's a really creative idea."

"You can say that." Xiao Yao nodded and said, "also, we can make this advertising film into a series. I can give you three to five scripts, the same protagonist, different stories. The protagonist's occupation is a driver. You can also let the protagonist drive different models in different stories according to your marketing strategy. If the effect in front is good enough, maybe you don't have to go to the TV station to put in an advertisement. As long as you release the notice of the new advertisement, people will rush to your official website to see it. In addition to the official website, the video website is also a good choice. You can open a BMW series movie channel on the PV. "

BMW made a series of short films with cliff Owen as the leading role. "Hostage" directed by John Woo is just one of them. Xiao Yao has seen and remembered Joe Callahan's "heart", John Frankenheimer's "ambush", Guy Ritchie's "Star" and recently Neil Blomkamp's "escape". It's not difficult to make a series.

"That sounds interesting!" Martin grotz had been moved by Xiao Yao's description, and he agreed with his idea in his heart. He once again said, "do you really not want to direct the script you provided?"

"Since it's a series, maybe I'll try to direct one of them in the future, but not now, not the first one you're going to release next season." Xiao Yao said, "in addition to my other work arrangements, I'm not sure about my ability for the time being. Although I won the prize today, you can see that my short film won by plot. I think I still have a lot of deficiencies in controlling the action scenes. I think I need to accumulate more experience to direct such a film. ""But I do recommend directors." Xiao Yao pointed to Mu Ying beside him and said, "this Mr. Mu is a graduate student in the Directing Department of USC. He is familiar with Hollywood commercial films and has advertising experience. Moreover, his short films are also shortlisted for this short film festival. Although did not get the award, but can be shortlisted is also a kind of affirmation of his ability, isn't it? What's more, he is also good at shooting action movies. This time, the works shortlisted for the festival are action movies. "

Being good at action types, having experience in advertising, being familiar with commercial films and short films, and being shortlisted in the film festival at least proves his ability to shoot short films. Muying is indeed a very suitable director. The only problem is that he is not well-known. I don't know if he can win the support of star actors. This series of films also need a first-line Hollywood star It's the leading role that can hold up. But in Xiao Yao's mind, the problem is not big. After all, directors and actors are different. No matter which world, it's not that they have never seen a famous brand play a new director's play.

"We'll think about it. Please leave me your contact information later." Martin grotz said to Mu Ying, looked at Xiao Yao again and said, "as you know, I'm only here to make preliminary contact with you today. The advertising plan is not a trivial matter. I can't make a decision by myself now. It needs to be discussed and approved by the relevant person in charge of the company and other senior executives. I personally appreciate your idea and will try my best to get the company to agree with it. In order to make my words more convincing, I need a complete plan, at least a script. I don't know when you can provide it to me? "

"I'm going back to China tomorrow..." Xiao Yao said.

"It doesn't matter. We'll keep in touch." Martin grotz said, "scripts can be transmitted through the Internet. I don't need to go to China or you need to come to Munich."

"I mean I'll write the script tonight." Xiao Yao then said, "in terms of publicity, I've already said the idea. As for how to operate, I think your company also has professionals in this aspect, so I don't need to be a screenwriter to write detailed operation steps?"

"Of course!" Martin grotz laughs.

"OK, then please send me the detailed product information of your main models for next season," Xiao Yao said. "I'll send my script to your email by 10 a.m. tomorrow."

"Product information?" Martin grotz puzzled, "isn't the car the car of the movie's protagonist, in the form of props?"

"Of course, although it's a movie, it's also an advertisement. Do not understand the product, how to do advertising planning? " Xiao Yao said with a smile, "we need to reflect the characteristics of BMW in the details of the film, whether it's the appearance details or the performance. It's not just a close-up of the car logo. "

"That makes sense," Martin grotz nodded. "We didn't bring the product information with us. We'll send it to you as soon as we get back to the hotel."

"OK," Xiao Yao stood up and offered his hand. "Let's talk about it today. Mr. Mu and I have to catch up with the script in the evening. After we receive the product information, we will design the details according to the characteristics of the vehicle. I hope we can cooperate happily."

"I think so. I'm very confident in you now." Martin grotz holds Xiao Yao's hand.