Chapter 264

The record ratings of "voice of China" naturally caused a heated discussion among entertainment media and netizens. Both the media and netizens clearly know that the most important reason why this program can set a record in ratings this year is because of Xiao Yao's performance in the program.

The songs Xiao Yao performed in the program are all new original songs except that one with Chen Yuhan. They have not been released in the market. Although the cooperative music website of this program released the sound source of all the students' songs in the current program immediately after each program broadcast, providing audition and download. However, because these audio sources are live versions, not only the sound quality can not be compared with the studio official version, but also occasionally mixed with the applause and voice of some live audience, and even the comments of the tutor, which makes some music fans who pursue the perfect auditory enjoyment feel uncomfortable. So many music fans and Xiao Yao's fans have issued a call for Xiao Yao to release an official album on the Internet.

It wasn't long before the call came out that netizens and fans who were looking forward to Xiao Yao's official album were surprised to find that Qijia studio announced that Xiao Yao's new album had been recorded and would be released soon. At the same time, the news also introduced Xiao Yao's new album Songs: a total of 11 songs, including all seven original songs Xiao Yao sang in the program, plus two songs that had previously released a single, Xiao Yao's "song of the lazy man" in his microblog self shot video, and "be what you wanna be" performed in the guest performance of "goddess's fashion". In other words, all Xiao Yao's songs are in this album.

For this news, Xiao Yao's fans are naturally overjoyed. They are all waiting for Xiao Yao's album to be released. After the song starts to hit the list, they will contribute their own strength to their idols.

The voice of netizens and fans, the hot discussion of the media, no doubt make the new album's publicity work become a lot easier, and Xiao Yao has a lot of things on hand, so before the release of the album, Xiao Yao didn't go to the variety show to promote the release of the new album as the general singer did.

A week after the program was broadcast, Xiao Yao's new album of the same name was also released in both physical and electronic versions as scheduled. Fans and fans are finally waiting for the expected album. Although the songs in the album are all sung by Xiao Yao in the public opening, the sales of the album are still hot.

After the release of the album, the MVS of the four songs in the album have appeared on various music channels on TV and music websites on the Internet.

Among all Xiao Yao's songs, the most incredible one is undoubtedly the song "new princess drunk", which shocked countless eyes in the finals of "voice of China". The number of this song is also the largest in the audition and download of electronic source of each music website. However, among the four songs on the album, the one with the highest demand frequency is not "new princess drunk", but the one with his first original song "the brightest star in the night sky". In addition to the most storytelling of this MV, another important reason is that this song has become an advertising song of a well-known automobile brand in China, and the end of this MV has also become a TV advertisement of this automobile brand.

"The brightest star in the night sky" requires a lot of props in the MV of the song, the biggest one of which is the car driven by the hero of Xueba. Originally, the studio found a well-known automobile manufacturer in China. At the cost of at least two seconds of clear vehicle logo lens and at least two seconds of whole vehicle appearance lens in the MV picture, the studio provided a new SUV for shooting. Unlike movies and TV, the advertising effect of MV can attract many brands to implant advertisements. It is a good result to solve the problem of shooting vehicles at this cost.

But when the final of "voice of China" was broadcasted and the finished MV of Xiao Yao came out, the well-known domestic automobile manufacturer named Beidou changed its mind and proposed to buy the copyright of "the brightest star in the night sky" as the advertising song of their new model, and asked to capture the last few seconds of the MV as their TV broadcast To sue. Of course, they also put forward the idea of inviting Xiao Yao to be the spokesperson of their brand.

Due to his special family background, Xiao Yao, who is neither short of money nor eager to improve his reputation, has not taken any advertisement since his official debut as "Chengying" in "lingyunzhi" until now. He is also clean and has no endorsement contract. Now Beidou automobile is also the first enterprise that clearly proposes to find Xiao Yao as a business spokesman.

The general brand endorsement contract usually includes a certain number of print and TV advertisements and the content of attending the brand's new product launch as its platform publicity. As a photographer, Xiao Yao's interests are all in shooting others, but he doesn't have much interest in letting others shoot as the protagonist of the advertisement. As for the boring feeling of advertising for the brand's new product launch platform, Xiao Yao has no interest at all. So in the face of Beidou car out of this valuable endorsement contract, Xiao Yao did not hesitate to refuse. But for the previous one who wants to buy the copyright of "the brightest star in the night sky" for advertising songs, Xiao Yao is very generous to agree.At the same time, in order to maintain the good cooperative relationship between the domestic well-known car brand and the studio, as a little expression of the intention of rejecting the other party's endorsement contract, when Xiao Yao sold the song copyright to the other party for advertising songs, he also attached an advertising slogan designed to coordinate the change of this MV into a TV advertisement.

"The brightest star in the night sky" is an inspirational song. Inspirational Songs are usually related to dreams and struggles. Whether it's the goal of struggle or an auxiliary tool in the process of struggle, cars are easily associated with these. At the end of the MV, whether it's four people joking in the car to regain their old style and self-confidence, or after getting off the car and leaning on the side of the car to look up at the starry sky with hope, the car has a great sense of existence. It's not surprising that the car brand wants to buy the song directly after seeing the MV as an advertising song and use the final part of the MV directly for TV advertising .

In order to show the difference between MV and advertisement, while intercepting the end of MV as advertisement, Xiao Yao proposes to add something at the end of advertisement.

The original MV is to follow the action of the four protagonists looking up at the starry sky to pull up the lens and push it to the starry night sky as the ending picture. In the advertising board, in the last starry night sky, a line of advertising words designed by Xiao Yao appeared: "on the road of dreams, there are always all kinds of obstacles. The more you go, the more you will find the whole world in front of you."

Then, the seven big dipper shaped stars in the starry sky gradually become brighter and brighter. As other places in the picture gradually become dark, a dark blue oval background appears behind the Big Dipper. The seven stars that used to be just one light spot gradually changed into the shape of quadrangle stars. The whole picture finally became the logo of Beidou automobile, and the words of Beidou automobile gradually appeared beside it.

Whether it's the advertisement or the gradual emergence of the logo of Beidou car in the night sky, Beidou car is very satisfied with this kind of creative modification. Direct to find advertising companies in accordance with Xiao Yao's creative part of the intercepted image to do post-processing production. "If you don't become an actor, a singer or a photographer, you can go to an advertising agency and do a planning copy. It seems that you will never die of hunger in the future," she said

Xiao Yao provided the advertising words and the final modification ideas for free, but as the advertisement itself, Xiao Yao and other four actors all appeared on camera. They also made a TV advertisement for Beidou automobile. Therefore, according to the general practice, in addition to the copyright fee of Xiao Yao's song, Beidou automobile also needs to pay the performance fee of the four actors and the production cost of this part of the image.

This part of the screen is a direct capture of the MV, and the studio in the production cost of this MV is calculated according to the whole. The cost simply calculated in proportion to the length of time is not the actual production cost of this section of the picture. Therefore, in the case of Beidou automobile looking for another advertising production company to produce the added special effects, the studio is also very generous to exempt Beidou automobile from the production cost of this video.

However, the production cost of the studio is free, and the remuneration of the actors is not easy for the studio to decide. Because it involves the use of the image of the actors themselves. So Beidou paid the four actors for advertising according to the general market.

The remuneration of an actor is not based on how much you pay, but on your popularity, industry status, etc., that is, the so-called value. Among the four, the remuneration of the two new actors is not the same as that of Xiao Yao and Cheng Xi, but it's also a surprise for them to get two rewards for one shooting. And whether it's Xiao Yao's MV or the advertisement of Beidou automobile, a well-known domestic brand, it can help them improve their reputation as newcomers, so they naturally have no opinion about it.

Compared with Cheng Xi and Xiao Yao, although Xiao Yao is more topical in the media and the public at present, Beidou car is also aiming at Xiao Yao to buy this MV as an advertisement. But it really involves the specific value, but it is the transformation into an actor. Cheng Xi, known as the new little Huadan, has a higher value than Xiao Yao.

Generally speaking, actors of the same level are more valuable than singers. Although Xiao Yao is also an actor and even won the Rookie Award, his last work was a few years ago. Although Xiao Yao is on fire this time, he is on fire as a singer. Even now, compared with the number of fans, Xiao Yao is not as good as Cheng Xi.

However, Xiao Siqi and Ye Jiaying did not care about this situation, and Cheng Xi was not proud. Because they all know that in terms of potential, I'm afraid few people will be able to match Xiao Yao, a demon like man.