Chapter 365

If a brand is always bound by cost performance, it will be extremely difficult for its brand to move towards high-end in the future.

Tong Hao naturally understood this truth. After the peak mobile phone generation series completed the cost-effective Road, he took the cost-effective route and directly handed over the peak mobile phone to another new brand pioneer mobile phone.

Relying on the advantages of pioneer mobile phones' main cost performance, peak mobile phones have enough ability and level to enter the high-end market and compete with flagship mobile phones such as Samsung, which finally leads to today's situation.

Mix, as a new series born by rice company's impact on high-end flagship, naturally reaches the level of high-end flagship in terms of configuration, but nano company still maintains a cost-effective way to increase the influence of its own products. This method has both advantages and disadvantages.

In the short run, it can promote the sales of products, but in the long run, it is not a good thing for the development of a brand.

"Mix2 mobile phone is so competitive. It's not a good thing for our products. Otherwise, the price will be reduced?"

Lu Weibing is also very concerned about the models released by various mobile phone manufacturers, and is still full of some concerns about the mobile phones released by each other.

In terms of overall configuration, the gap between mix2 and the peak mobile phone generation 5 released by its own company is not very large, but in terms of price, the gap between the two is very large.

In this way, our products are not so competitive in the face of the new products released by the rice company.

"Mix2, as a flagship of rice company focusing on cost performance, doesn't need us at all. After all, his competitor is not us!"

Tong Hao looked at Lu Weibing, who was worried about the harm, but now he looked with a calm look. In his opinion, the competitor of rice company is not the top five mobile phones.

The peak mobile phone generation 5 has been released for nearly a month. In the month of release, it has become a global phenomenon product, and now the heat has basically dissipated. There is no need to worry about a positive contest with mix.

In addition, the peak mobile phone generation 5 also has many innovations, better configuration than mix2, and better brand effect. It won't be afraid of the main cost-effective mix2 at all.

The rival of mix2 mobile phone should be Huawei and Meizu, which will release the mobile phone next.

The first sale of mix2 began on the second day after its release, and just one second after its launch, the original yellow purchase key instantly turned black.

"No? I just ordered it and it was out of stock?"

"I'm still in line. I'm out of stock?"

"Am I doing hunger marketing again? What's the age!"

The mix2 mobile phone has attracted the unanimous attention of consumers, so that the mobile phone is directly empty as soon as it is on sale.

And this situation has also made many netizens crazy about Tucao rice company make complaints about hunger marketing.

#Mix2 sells 100000 units a minute#

However, such a thing soon appeared in the official microblog of rice company, which shocked many netizens in an instant.

This is not a minute to sell 100000 units, which is clearly a second to sell more than 100000 units.

The achievements made by the rice company really surprised many netizens. After all, such achievements are really shocking.

However, it is still unable to make complaints about the rice company's Tucao. After all, the rice company has prepared one hundred thousand units.

These one hundred thousand stations can not completely satisfy the needs of consumers now, which also makes countless netizens make complaints about rice companies.

Make complaints about the marketing of the mobile phone. After all, the company has always been thrown into the trap of marketing. Obviously, a powerful mobile phone often lets many consumers simply can't buy it. This also keeps many netizens away from the rice company.

Make complaints about mobile phones, and HUAWEI's company has released the news that the mobile phone will be released soon.

"Huawei mate10, a new young flagship!"

This time, Huawei's slogan is very good, and even today's netizens begin to look forward to the next new product.

After all, Huawei has always been the prop of business flagship. The design of mobile phone is very mature in the eyes of outsiders, which also leads to that Huawei's mobile phone has not been liked by many young consumers since its day job.

The slogan promoted by Huawei this time has made a lot of consumers look forward to it. After all, Huawei claims to be a new young flagship this time.

"Do you want it in stock?"

Lin Wenwu came to leibus's office at this time and received with a touch of worry that Huawei was about to release its flagship mobile phone, which would have a certain impact on the hot-selling mix2.

Now the strategy implemented by the rice company is hunger marketing, trying to use this method to expand the influence of products and continue the heat of products, so as to truly become the best product in the hearts of consumers.

Leibus heard what his deputy said, and there was a look of hesitation in his eyes. In this case, he also began to think about whether to continue to use this way to improve the popularity of his products.

Although leibus deliberately manipulated hunger marketing, it is also a very helpless move for leibruce. After all, the output of rice company is still relatively small compared with other mobile phone companies.

Leibus should not only maintain the heat of the product, but also maintain the products of his own company, which has a certain continuity in the market.

If all the stocks left by the company are in stock, the products will be sold out at one time. Not only the heat will be gone, but even the inventory will be gone directly. At that time, other manufacturers will certainly take advantage of it.

In rebs's view, the best way to solve the problem is for rice companies to make a breakthrough in sales by using this method.

"Let's use this method for the time being, see what kind of configuration the other party's products are, and then decide the company's next sales strategy!"

Leibus slowly raised his head. In his opinion, the method of canceling hunger marketing now is not a very rational choice.

After all, the current competitive situation in the mobile phone market is very chaotic. If we don't understand how the current market situation supports leibus, we can't make a decision easily.

Lin Wenwu looked at leibus and agreed with leibus. After all, the marketing of rice company has been under leibus's control and gradually has its own system.

If Huawei's upcoming mobile phone does not really threaten its own mobile phone, there is no need to choose to change the original marketing method, so as to make its own mobile phone sales passive.

On December 5, as an old competitor of rice company, Huawei also held a press conference of its product mate10 at 9 a.m.

Huawei's mate series has always been a series that consumers and users pay more attention to. After all, Huawei's strongest mobile phone is Huawei mate.

"Welcome to this Huawei mate10 series press conference. This time, Huawei mate10 has two different products!"

"One is the more common Huawei mate10, and the other is the high configuration version of this series, Huawei mate10pro."

As the general manager of Huawei's consumer business, Yu Dazui introduces Huawei mate10 series to current consumers with a touch of calm in his eyes.

This time, the Huawei mate10 has two different types of machines. One is the main product of ordinary series, and the other is the Huawei mate10pro, the flagship of high-end products.

As Yu Da's voice just fell on the stage behind him, the appearance rendering of the two models appeared on the screen.

This time, compared with the previous mature business style, Huawei mate10 has made great changes to make this mobile phone look young.

The back of the phone is made of 3D textured glass and a new gradient pattern. You look very energetic.

The front of the mobile phone adopts the most common banged screen design. Although the banged screen design is adopted, the proportion of the screen of this mobile phone is still quite high.

"This time, the phone adopts a new 3D texture gradient technology, which makes the phone look very beautiful!"

"This series of mobile phones have three different colors: green mountain, sunset yellow and Moon Twilight white. One of these three colors is always suitable for you!"

With a calm smile on his face, Yu Da introduced the back shell design of Huawei mate10 series to current consumers. This time, Huawei has made a lot of preparations to upgrade the appearance of mobile phones.

Even Huawei specially recruited a group of young designers and came to its own company to specially design the appearance of this series of mobile phones.

Yu Dazui is also very satisfied with the final result. Compared with the previous generation of products, the appearance of this mobile phone has made a qualitative leap, which is more conducive to consumers' acceptance of this product.

"This time, Huawei mate10 series adopts two different specifications of screens!"

"The ordinary Huawei mate10 uses a 1080p 6.3-inch OLED screen, while the Huawei mate10pro uses a 6.7-inch OLED screen with a two-k resolution!"

Yu Dazui calmly introduced the differences of this series of mobile phone screens to sexual consumers. This series uses OLED screens. The biggest change is the size and resolution of the screen.

As this upgraded version of Huawei mate10pro, the resolution adopted is a 2K resolution screen, which is unique among all Huawei flagship phones.

"Of course, the strength of a mobile phone also needs an extremely strong inner core!"

After introducing the mobile phone screen this time, Yu Dazui began to introduce the core selling points of his own products.

Huawei is not only a mobile phone company, but also a communication company. It has much more investment in R & D than other mobile phone companies, and Huawei's most remarkable achievements are its chip R & D and communication business.

The Kirin chip independently developed by Hisilicon under Huawei is one of the core selling points of Huawei mate10 series.

"This time, Huawei mate10 series is equipped with a new Hisilicon G940 chip for the first time!"

Standing on the stage, Yu Dazui introduced the processor chips carried by Huawei mate10 series to the on-site users.

This time, this series of flagship mobile phones are equipped with processor chips of 10nm process developed by Hisilicon this year.

"This new flagship processor chip uses the latest TSMC second generation 10 nm process. Compared with last year's Kirin G930 chip, the number of transistors has increased by 35%!"

"Although the CPU performance of this phone is 15% higher than that of the previous generation, and the GPU performance is 20% higher than that of the previous generation!"

Standing on the stage, Yu Dazui introduced this new processor chip to the users on the scene and the netizens watching the press conference.

Compared with the two newly released processor chips with 8 nm process, the Kirin processor chip this time still uses the most traditional 10 nm process.

However, although the 10 nm manufacturing process is used, it adopts the new second generation 10 nm manufacturing process technology of TSMC.

And performance have been improved compared with the first generation technology. This time, for the sake of conservatism, Kirin chip chose to use TSMC's 10 nm technology.

"Although this chip is made of 10 nm technology, it has also successfully achieved amazing scores in performance..."

Yu Dazui's applause at the scene was not very enthusiastic. He also understood that users at the scene were worried about the so-called Kirin chip with a new nano manufacturing process.

The way to solve this concern is to let the mobile phone run a score. After all, running a score is the best way for friends to prove the performance of their mobile phone.

In the skeptical eyes of users, the running score of Huawei mate10 officially appeared in the eyes of many users.

412506 points.

With the appearance of such scores, there were bursts of applause in the originally quiet scene. After all, a processor chip made of 10 nm technology can reach 410000, which is also a very good achievement.

This achievement is not even worse than the chips made by the 9-nm process.

"Kirin G940 processor chip also adopts a new communication baseband technology, which makes the signal technology greatly improved compared with other mobile phone manufacturers!"

"In terms of mobile communication technology, Huawei's mobile phones are far ahead of other mobile phone manufacturers!"

Yu Dazui looked at the audience carefully. At this time, he also began to boast about the latest processor chip.

Although the performance is slightly behind that of the other two 8-nanometer processor chips, it is Huawei's strength in communication technology.

In the current market, Huawei's communication technology dares to be the second, and no one dares to be the first.

"We have adopted a new communication baseband. This communication baseband can really be realized. We can talk where there is no signal!"

Yu Dazui looked at the suspicious eyes of the users on the scene. Now there was a calm look in his eyes, and slowly pointed to the screen behind him.

In the eyes of everyone, a brand-new mobile phone comparison video began to play on the stage at this time.

There are four perspectives on this screen, which represent four mobile phones from different manufacturers.

The four perspectives are Youshang 5pro, Youshang note9, Youshang 9promax, and Huawei mate10pro, the protagonist of this press conference.

Although the notes below this perspective are very hidden, consumers still guess which three mobile phones are.

After all, the appearance of these three mobile phones can be said to be very obvious, and the position of these three mobile phones in the global mobile phone market is also very high.

Huawei compares these three mobile phone manufacturers naturally in order to highlight that its mobile phone is unmatched in terms of signal.

The first scene is naturally on a train. At this time, the train slowly enters the tunnel.

At this time, the screen also turns to several mobile phones.

Among them, the signal of iphone9promax, the world's most famous mobile phone manufacturer, disappeared directly and completely, and could not receive any signal at all.

The signal of the other Samsung note9 is also very poor, leaving only one grid of signal.

As for the very popular peak recently, the signal of mobile phone 5pro in the tunnel is also wandering in one grid and two grids.

As the protagonist in this video, the signal of Huawei mate10pro mobile phone in the tunnel can still maintain three grids.

Then the picture turns to the elevator, and the four perspectives are playing the game.

Among the three mobile phones other than Huawei, apple and Samsung can't accept any signal at all. The game that was going on immediately returns to the login page.

The peak mobile phone 5pro is a little better, and the game can go on normally, but it's a little stuck.

As for the protagonist of this press conference, Huawei mate10pro's performance is very good. It can still maintain a very strong signal in the elevator, and the game is still very smooth. There is no Caton phenomenon at all.

"Huawei has the strongest communication technology, and I think mobile phones are essentially a communication tool. I believe Huawei mate10 series mobile phones can meet the needs of more users!"

Yu Dazui stood on the stage with a firm look in his eyes and said in a very high tone to the users on the scene and the netizens watching the live broadcast.

In Yu Dazui's eyes, Huawei's communication technology has always been among the best, and the communication technology of other mobile phone manufacturers is not worth mentioning for Huawei.

"Cow force!"

"I'll go! I think Huawei's mobile phone is very good. I can't receive a lot of signals in my place!"

"Mr. Yu is right. The essence of mobile phone is still used for communication!"

At this time, netizens who are watching the press conference also agree one after another. In their opinion, what Yu Dazui said is very correct.

The essence of mobile phone is also a communication tool.