Chapter 139

The meat hurts!

Tong Hao picked up the pen in his hand and finally signed his name on the plan under the gaze of He Li.

Endorsement fee, variety naming fee and TV advertising fee add up to more than 400 million, which is to promote this series of mobile phones.

In order for dianyan mobile phone to succeed in the offline market, Tong Hao can only choose so much money for publicity.

It can be said that this publicity is not just to open the reputation of dianyan mobile phones and expand the sales of mobile phones.

What's more, it is for Tianyu to gain a better foothold in the offline market, easily swallow more offline market share and expand sales channels.

On the 5th, as a blue factory without any action in the first half of this year, it finally released its first mobile phone with a price of more than 2000 this year, blue factory X6.

X6 is the 6th generation of blue factory mobile phone X series. The X5 commemorative version of the previous generation can be said to be a very amazing work.

In the mobile phone market at the end of last year, it was brilliant, especially its lightness and photography were the strongest mobile phones at that time.

However, the strongest position of X5 commemorative edition photography was finally robbed by the current Huawei Nova mobile phone.

This time, X6 can be said to make a comeback, and has made great improvements in configuration.

The X6 uses the most popular bangs full screen this time. The body size of the mobile phone is still the same as that of the previous generation, with 5.7 inches.

However, the screen has been replaced from the original 2K LCD screen to 1080p OLED screen. Although the resolution is lower than before, it has been significantly improved in terms of bright colors.

This time, the frame of the mobile phone still uses the most classic metal frame, and the back opening has the function of unlocking the back fingerprint.

This time, the processor of X6 mobile phone is an eight core processor. Although the official did not directly explain the model of this processor, Tong Hao got the basic information of the processor in the first time of the release of the mobile phone.

This time, X6 has made great progress compared with the original X5, but the processor uses a relatively low-end processor, Huolong K600 processor.

Huolong K600 processor is a processor released by Qualcomm for the low-end mobile phone market. It is the Lianfa processor that is rampant in the low-end mobile phone market.

According to Qualcomm's official website, the process technology used by this processor is 18NM. Generally speaking, its performance is only enough for daily use, and its running score is only more than 50000 points on weekdays.

It can be said that this time, in order to save costs, the blue factory can only choose Qualcomm's K600 processor.

After all, the cost of the blue factory in other aspects can be described as very high. The first is the mobile phone screen, in addition to the camera module. Of course, it can not give dealers enough profits.

Although this mobile phone sells more than 2000 yuan in the market, the cost of this mobile phone is only about 1700 except for the profits to dealers and the mobile phone manufacturers themselves have to earn certain profits.

It costs 700 on the screen, plus 500 on the camera module, plus the cost of assembly by the OEM and other accessories. It can be said that the cost of the blue factory this time is very tight.

As for the processors used by the blue factory, only a little more than 200 Huolong K600 processors can be selected.

This time, in addition to the good screen, the blue factory X6 can only take photos and the sound quality of the mobile phone.

Blue factory X6 still uses the most advanced independent audio speaker this time, which is much better than the previous generation in sound effect.

The most powerful thing about this phone is its camera.

The X6 rear camera is 40 million main cameras, 8 million wide-angle cameras, and 2 million black-and-white filter cameras.

Although the sensors used are domestic, the level is still not weak. With the unique algorithm and bottom sensor of blue factory, the level of photography is still not weak.

However, although this time's photography is not weak, it also did some castration, retained ten times the digital zoom, but sacrificed optical anti shake.

The X6 front camera is also two, the main camera of 24 million portraits, and a 2 million wide-angle lens.

In addition, use rotor motor!

10W Qualcomm generation protocol fast charging!

3500 Ma battery!

No infrared, no NFC!

The new mobile phone released by blue factory this time can be said to have strengths in some aspects, but it is miserable in some aspects.

The mobile phone has outstanding performance in photography and screen, and the 3500 Ma battery still maintains the weight of 148 grams of the mobile phone body, which is also a very thin mobile phone.

However, the performance of this mobile phone is much weaker than that of mobile phones at the same price, and it also performs mediocrely in other aspects. This is a mobile phone mainly sold offline by the blue factory.

This time, the blue factory has prepared two different storage configurations for X6.

3 + 32g2299 yuan.

4 + 64g2699 yuan.

This time, blue factory X6 is mainly aimed at offline users. If this mobile phone is put online, it will definitely be hung up by rice, glory and Tianyu.

However, Tong Hao is very concerned about this mobile phone. According to the calculation of time, the new series of mobile phones for female users and offline market should be on sale on the 20th of this month.

That means that in less than 15 days, dianyan mobile phone will compete with the blue factory X6 released this time to compete for the offline mobile phone market.

Tong Hao also knows that the competition between the two mobile phones will be very fierce this time.

Blue factory has a deep-rooted offline market, and its dealers and franchise stores are basically everywhere. It is also difficult for Tianyu company to grab his job.

At present, Tianyu company has only 100 direct stores in China. Fortunately, these stores are directly operated by the company, which can save the additional price increase spent by middlemen.

Compare performance, configuration, price and publicity!

Tong Hao can only start from these three aspects now, so as to make dianyan mobile phone really turn over the blue factory in the offline market, and ruthlessly seize the share of the offline market of the other party and part of the green factory.

Blue factory does have its own strength in the offline market. This mobile phone has sold 3 million units directly just a week after its release.

According to the estimation over time, the sales volume of blue factory's mobile phone in the second half of this year is more than 40 million, which is a very objective figure.

This is the most important trick for blue factory to sell mobile phones.

When blue factory was concentrating on selling mobile phones, it didn't expect Tianyu company to start.

On the morning of the 15th, a poster was also released on Tianyu's microblog.

On this poster, an extremely handsome young man was wearing casual clothes, and he held a very beautiful mobile phone in his hand.

Holding the mobile phone is the spokesman of dianyan mobile phone, Lu Han.

And a slogan is written right below the poster.

Dianyan mobile phone: Jimei! People are more beautiful!

At ten o'clock on August 20, Tianyu's official website and national Tianyu stores opened simultaneously!

Obviously, five days before the release of the mobile phone, Tianyu began to warm up the new series of mobile phones.

"Deer cold! Deer cold!"

"This phone is so beautiful!"

"I must buy this mobile phone!"

Obviously, Luhan is worthy of the top traffic star. This microblog has more than 6000 comments in less than an hour, and now the comment area has been occupied by Luhan's fans.