Chapter 1197

In the end, the brand was bought for two and a half million dollars.

Generally speaking, the value of a trademark is about ten times the profit of a year.

However, the brand value of Dashan beer has been greatly reduced because it has faded out of the market.

So two and a half million dollars is acceptable to both sides.

Then there is the land ownership right that Chen and Denver are most concerned about.

First of all, the water needed for brewery production is the water needed for mirror lake.

So it must not be too far away from Mirror Lake, otherwise.

If it's built on Chen's private land, then nothing is a problem.

But Chen is also reluctant to build factories on his own private land.

Although the brewery won't have pollution problems, Chen doesn't like it.

So Chen is more inclined to buy another piece of land near his private land.

The area of this land doesn't need to be too large. Twenty hectares is enough.

There is less disagreement over the land for the factory.

Dean Slote's idea, of course, is to lease land.

Or land in exchange for a certain profit share of the brewery.

Chen and Denver wanted to buy land directly.

Only when everything belongs to Chen, can Chen make an absolute decision.

Although it is difficult for the government of Dashan town to create difficulties for the brewery if the land is leased, there are still some risks.

If the two sides fall out in the future, Dashan town government will take back the land.

So it is necessary for the brewery to move, which will definitely affect the production, even the production, and ultimately affect the brand value.

Chen Yu is a man who likes to control everything in his own hands.

Now Chen Yu is no longer a vagrant who first came to America.

Chen Yu now has the ability to control everything.

Of course, Chen Yu will only touch those things and fields that he can control.

For example, in business, Chen knows that he is not the material for business.

So Chen would not interfere with the production and operation of breweries.

But Chen is sure that breweries can make money.

That's why Chen is involved in the industry.

Chen Yu is not so great, nor does he contribute to the residents of Dashan town.

At the end of the day, Chen's goal is to make money.

In the end, Chen bought a wasteland 15 kilometers west of Mirror Lake instead of choosing the original site of the brewery.

Dean Slote is willing to sell the land to Chen Yu at a low price, but Chen Yu has also promised some conditions.

For example, within three years of the brewery's opening, Dashan town residents must account for more than 70% of the employees, and the minimum wage must be less than 600 US dollars per week.

If it's an ordinary worker, $600 a week is a normal wage.

However, this is just an ordinary employee, and the salary of some technical jobs and management must be higher than this level.

Dean Slote put forward this request, in addition to providing jobs for small town residents, but also want to let the employees of Dashan town infiltrate into the management.

Only in this way, it is possible to control the production and operation of breweries.

As for this, Chen believes Denver can handle it.

After Dean Slote left, Chen and Denver discussed again.

Chen found that if we want to make a difference in the first year, we need at least 100000 tons of annual output.

It's not Chen Yu's initial plan to make a fuss.

In this way, the investment needed is very large.

A first year guarantee of no loss would require at least $30 million.

This is much larger than Chen's initial expectation.

Chen Yu is not short of money now. Even if there is no bank deposit, the bank is willing to lend money to Chen Yu.

Because Chen has a lot of high-quality assets.

However, the investment of 30 million US dollars exceeded Chen's original expectation.

Chen's original plan was to build two beer production lines with an annual output of about 20000 tons.

But Denver's plan is to expand production.

The result of expanding production scale is, of course, increasing investment.

This is not to say that adding several production lines is enough.

Other corresponding facilities also need to be expanded, such as fermentation tank farm, sewage treatment supporting facilities, storage warehouse, etc., all need to be expanded.

There will also be a substantial increase in the number of employees recruited.

"Denver, after that $30 million investment, don't I need to invest any more?" Chen asked.

"Mr. Chen, in principle, we don't need to invest any more. If we need more, we can also borrow like a bank.""I don't like loans."

"President, your thinking has gone into a misunderstanding. In fact, loans are more cost-effective than your private accounts. The interest of such huge loans is generally not very high. When the income is equal, the interest of the bank will depreciate much less than your money left in the bank. Next time, when you make a loan to the bank, you will be linked with the interest of the bank and deal with a lot When there are problems, banks will help you. For example, they will put pressure on the local government, even the Los Angeles government. Banks will take the initiative to help you. They will also contact the sales side. Banks will help you as much as possible. "

Most people understand that the bank is actually the place to save money.

In fact, this is not the case. The biggest effect of banks is not to save money.

Banks are a very complex business system, they are involved in any industry that can make money.

Even banks will own shares in many industries through the borrower's mortgage.

"I said that you are solely responsible for the production and operation of the brewery, and I will not interfere. If you think the loan is conducive to the development of the brewery, then do as you said," Chen said

Denver nodded, and he liked working with bosses like Chen Yu.

For managers, they are not afraid of ignorant investors, they are afraid of investors with too much control.

What investors want is nothing more than income. Investors don't need to have an absolute understanding of an industry.

However, in the case of no understanding, if you jump in the manager's deployment, it is likely to disrupt the original development process and rhythm.

"In addition, the establishment of breweries also needs to start as soon as possible." Denver said.

Chen Chu nodded, "I will contact the engineering company as soon as possible."

After leaving Denver, Chen called fewood Cisco.

"Mr. feywood, can your company take over another project now?"

Feywood Cisco is still in charge of Chen Yu's private beach construction site.

Hearing Chen Yu's first words on the phone, I was directly confused.

Is this rich man going to build something?

"I'm going to invest in a new brewery with a construction investment of about $10 million. Is your company still able to take over this project?"

"Yes, yes." "When are you free? Let's have an interview," feywood Cisco said

Now he would like to hug Chen Yu and kiss him fiercely.

For him, Chen Yu is the God of wealth.

"Well, I'll go to the beach construction site tomorrow, just in time I want to see how the project is progressing."

"Well, I'll wait for you."