Chapter 1070

The most important thing after the Spring Festival is not Meng Huo's family problems, nor is it the story of swordsmen, but the premiere of the pirate king, which has been prepared for a long time.

A few days before the broadcast of "pirate king", many media actively promoted it. As the first selling cartoon in China, its attention doesn't even need to be specially made by Phoenix company.

CCTV, Ninghai, Suhua, Tokyo, as well as many other TV stations and news media all pay close attention to the debut of the animation. The uproar of advertising is better than the new year's TV series and movies.

"Do you know what day tomorrow is?"

On the streets of Ninghai, Zhao Mei witnessed the reporters of Ninghai TV station interviewing passers-by randomly. This is their special plan, which is being broadcast live on TV.

"The pirate king, right?"

"Tomorrow is the premiere of the pirate king!"

All passers-by know the answer. It's almost well known that the first day of the pirate king was broadcast in Ninghai.

"Do you know where the pirate king will premiere?"

"I know. It's on the app of he Xizhi home!" A child raised his hand and said that the parents holding his hand were also smiling: "we have downloaded the app. There are too many people downloading it. I just hope it won't get stuck tomorrow!"

"It doesn't matter. Even if we don't watch it tomorrow, our TV station will broadcast it in the next few days! We have a special activity, watching animation to get prizes, please pay attention to it. "

Zhao Mei looked at the scene from a distance, until the female editor around patted her on the shoulder, she followed the other side around.

"The advertisement of the pirate king is everywhere!"

Zhao Mei said that the poster of "the pirate king" is also playing on the huge screen of the business center, one is the skeleton with straw hat, the other is the figure of the protagonist and his party, accompanied by a bold narration.

"China's first cartoon adaptation! He Xi and angels join hands《 The pirate king, an epic long animation, landed in he Xizhi's app on Monday morning... "

Zhao Mei watched the advertisement, which was played every 20 minutes from morning to noon. It was the first time that she saw such a powerful advertisement.

"You know, in these ads, Phoenix didn't pay a cent." The female editor laughs.

"Ha? How could it be Zhao Mei does not believe, the propaganda all over the world: "how do these advertising expenses come from?"

"Paid by Ninghai TV." "It's rumored that Ninghai TV has taken the initiative to pay for the promotion of Ninghai city in order to get the broadcasting right of" pirate king, "the female editor said

"How can we get millions of dollars for propaganda of this scale?"

"Poof... How can millions be!" The female editor said with a smile: "it's not a one-time publicity. It's worth tens of millions of words."

"Tens of millions!" Zhao Mei gaped: "Ninghai TV station has no premiere right, right《 Didn't Phoenix take the premiere of pirate king? How can the TV station advertise it? "

"You think they're stupid, don't you?"

"It's stupid!"

"But what would you think if I told you that not only Ninghai TV station, but also several other TV stations, including CCTV, had prepared huge promotion expenses?"

Zhao's eyes were wide open.

The female editor laughed, patted Zhao Mei on the shoulder and said, "you just entered our world. You don't understand the benefits of the pirate king."

Even if it is tens of millions of advertising costs, invested in the "pirate king" will not lose money, this animation is not only one episode, but a long animation. The cost of advertising for each episode is not much. The TV station has been careful and will not make a loss.

"No one got the premiere, but" pirate king "is a national animation. It's not the premiere. The first TV stations can make a lot of money. It's broadcast four or five times a week, and its audience will be amazing."

The female editor said that the ratings of "Detective Conan" and "pet elf" are likely to give way in front of "pirate king". How can TV stations care about tens of millions of investment.

Zhao Mei is so astonished that He Xi is really terrible. She hasn't been in this circle for a long time, but more and more she finds that He Xi is like a peak that can't be challenged. He is almost invincible in this industry.

"Is it impossible to surpass He Xi?" Zhao Meixie.

"Ha ha, it's good to have fighting spirit. In recent years, no one has said that He Xi should surpass him. Don't lose heart." Although the female editor also thinks it is impossible, as an editor, she still has to encourage Zhao Mei: "there should be a dream, maybe it will come true!""Your partner is so mysterious, not hopeless." The female editor said that she didn't know the company's match for Zhao Mei. It was top secret, and few people knew it except the chairman.

She is very curious, Zhao Mei's own ability has been very strong, but also in order to cooperate with that person, during the new year training. Moreover, the company has issued an order to support their combination with all resources.

It can be imagined that the man must be extraordinary, and the treatment of the angel in those days was not as good as that of him. Even if we can't surpass He Xi, it must be a very wonderful person.

"You have to be confident." The editor encouraged.

Zhao Mei was in a better mood and nodded: "I hope he is really a powerful guy."

On the same night, Shen Jie came home from work.

She took out her mobile phone and searched the app store, ready to download the new version of he Xizhi Home Forum client. She couldn't help exclaiming: "five million downloads, so fast!"

app Shortly after the open download, Shen Jie took a look at it and found that it was the software with the highest download volume today, and she thought that the more she got to the back, the higher the download volume would be.

The next day, Shen Jie opened the app store again and found that the number of downloads had exceeded 20 million, and it was still increasing rapidly. As soon as it was refreshed, thousands of people were added, and the speed was still increasing.

"It's number one this week!"

Shen Jie was very surprised. The number of downloads ranked first. Today is a new week, and the software ranked second is only a few million downloads, even one third of it has not arrived. According to this drive, this week's software champion is undoubtedly it.

"It's him!"

Shen Jie was full of joy, and then rushed to the company after washing.

The Phoenix company hasn't gone to work yet, but Xu Jing has already had guests. Shen Jie's daily work is to receive guests with him and expand her network.

She has known many important clients, perhaps because she still carries the title of "famous voice actor", and the entrepreneurs are very polite to her.

While Xu Jing was chatting with customers about important business, Shen Jie had a break. She went out of the office and opened a new app outside.

She has played the forum app of he Xizhi in the past, but now this new version seems to be redone, with different functions and interfaces.

app The new icon is a Phoenix, while the previous one is a cartoon "Xi". Now the icon seems to be more able to express its meaning to Phoenix company. The app of he Xizhi forum can't be said to be the app of He Xi and his fans, but the app of the whole Phoenix company.

In fact, although he Xizhi's forum has not changed its name, its content has been diversified. All professional cartoonists of Phoenix company have their own separate sections.

Apart from cartoonists, there are also popular cartoon sections. A while ago, Phoenix and flower season had independent sections. It can be said that after several years of development, it is no longer a simple forum, but a huge cartoon exchange platform.

app The new style is also very simple. As soon as Shen Jie logs in, she sees a chat icon shaking. It's her own fan group that she joined anonymously, with 2000 people.

It seems that the fans are chatting about the pirate king, which is very lively.

"It's time for the pirate king to air in two hours!"

"Ha ha, I've been waiting for many years. Today I got up early for fear that I'll miss it."

In addition to the pirate king, they are also talking about new app functions.

"Don't you find that the new software has a lot more functions?"

"I found out. I like that mall. There are a lot of peripheries and animation BD on sale. They are all authentic products - I don't have to pay for unscrupulous merchants anymore!"

"Yes, and the reward function is much more convenient - now there are many fellow artists who can directly reward their posts, and many people have been to reward them in the morning."

"In the past, you could reward on the computer network, right? However, many people are too lazy to recharge. Now mobile phones can reward directly, which is a lot more convenient! Why can't I draw? Those people make money too! "

"It's said that this reward function has also expanded its scope. When the pirate king is broadcast later, we can also reward it and show it in front of the national audience!"

"Lying trough, isn't it? Isn't it possible to see rewards all over the country?"

"That must be rewarded! I'm going to show my face all over the country. I'm a local tyrant. Who am I afraid of? I've ordered the first place! "

Seeing this, Shen Jie was stunned, and then suddenly a laugh came from her side. She looked back. It turned out that Xu Jing had finished talking with the customer, and the customer was looking at her and laughing."Is Miss Shen looking at the new app?"

Shen Jie quickly put away her mobile phone and stood up: "it's impolite..."

"No, it's OK. In fact, I also care about the reward." The customer said with a smile: "especially the video reward function, Mr. Xu, this is Mr. He Xi's idea?"

"Yes." Xu Jing nodded: "the boy proposed"

"It's really a good idea, Mr. He Xi. I thought it was an ordinary app before, but now it seems that I really underestimate Mr. He Xi."

The customer said with admiration: "no wonder the Phoenix will develop so fast with the help of the teacher."

Shen Jie is a little curious about why this person said this sentence. When she saw the customer off, she called Meng Huo to ask if the reward idea came from him.

"Of course." Meng Huo nodded: "I did it."

The new app can really reward, in fact, fans can also reward each other, which is the inspiration he got from some websites in his previous life.

The reward function is not mandatory and does not affect the environment of the entire app. It doesn't matter if there is no reward. If there is a reward, it will make money.

Shen Jie was quite surprised: "but don't other TV stations object to you doing this?"

"No, they didn't object. It's too late for them to be happy."

Meng Huo laughs that the people of this functional TV station also know that it is true that the reward of "pirate king" will give some bad associations to other TV stations that have purchased the broadcasting rights. However, on the other hand, Meng Huo has made it clear that this time is an exception, and he will not let Phoenix extend its video business.

Even if the reward function is a great success, Meng Huo will not get rid of the TV station's partners because of these benefits. On the contrary, he opened the video to these TV stations. They will broadcast animation here in the future. If they can get a reward, Phoenix will only charge channel fees, and the rest will be given to them.

app It's a platform. For TV stations, it's equivalent to one more broadcasting channel and one more source of revenue. How could they object? Now they don't know how much they expect this reward function to succeed!

"This feature will bring interesting results." "If fans are willing to reward, TV stations will try their best to do more activities and planning in the future to increase their differences to attract rewards - and this will also increase the stickiness of APP users, which will be of great benefit to our company," Meng Huo said

"You think so much."

Shen Jie sighed, thinking of those excited fans in the chat group just now, she felt that the reward function would be successful, and rich fans would be happy to improve their popularity with the help of reward.

Shen Jie was convinced. She had heard that Meng Huo was also excellent in management, but this was the first time that she felt that his business mind and vision were no lower than his ability in comic books.

Moreover, although only the channel fee for video reward is charged, if the plan is successful and the reward function becomes popular, the TV station will also spend more money to buy the copyright. Therefore, in fact, Phoenix company will get part of the reward income, which is a win-win idea.

The most wonderful thing is that Phoenix company has improved the user stickiness, and its position on the mobile network will be unbreakable. The win-win commercial planning will also enable them to gain the full trust of TV stations and other partners around the world.

From this matter, Shen Jie knows that Meng Huo is indeed a business genius, and also a genius to win people's hearts.

"You are so mean..."

She said to Meng Huo at the other end of the phone. Meng Huo was stunned: "why did you suddenly scold me?"

"You don't care about me!"

Shen Jie angrily hung up her mobile phone, and then thought that she thought that at least in the management of the company, she would not lose to him soon. But she didn't expect that Meng Huo was so powerful and had such amazing ideas in silence.

It's no wonder Xu Jing told her that Meng Huo is the leader of Phoenix company all the way.

This is not an exaggeration at all